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Coca Cola Presentation[1]
- 1. Coca Cola by,RobinToalBrock VestrumLeannaPrivetteApril Vassau
- 2. AgendaCompany OverviewIndustry &Competitors OverviewRatiosFuture StrategyRecommendation
- 3. Company OverviewHistory1886: John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed -- this new drink was something special. So Jacobs' Pharmacy put it on sale for five cents a glass.
- 4. 1920-1960s: Cokewas introduced overseas and became a partner of the Olympic games. By the time WWII was over, Coke doubled their bottling plants across the country and overseas.Company Overview:History1960-1989: Coke adds new flavors to their offerings such as Sprite, Minute Maid Juice, and Fantana. In 1982 Diet Coke was rolled out to a new health conscience audience and within 2 years became the top diet soft drink in the world.
- 5. 1990s: Adecade of consistent growth with the introduction of new products such as Powerade and Dasani bottled water.
- 6. 2000-Now: 1.4billion beverages are sold each day. Coke continues to look to delight its customers who reach for one of their products by focusing on what the demand is within local communities. Coca Cola Brands
- 7. Industry OverviewNon alcoholicbeverages represent 60% of the beverage industrySoft drinks, fruit juices, bottled water, milk, sports drinks, ready-to-drink tea & coffeeLeaders in this segment are Coca Cola & Pepsi, which together hold over 50% of the marketThe beverage industry is highly competitive on pricing, packaging, marketing, and developing new products which leads to pressures from shareholders to expand portfolio of brands
- 8. Industry Analysis –Share PricePriceTime
- 9. Competitors (Ticker)MAIN COMPETITORSPepsico (PEP)Dr Pepper Snapple Group (DPS)2ND TIER COMPETITORSNationalBeverage (FIZZ)JonesSoda (JSDA)Nestle (NESN)KraftFoods (KFT)
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- 12. Coke vs. PepsiGlobal Footprint Coffee & TeaSocial MediaKeeping an eye on DPS
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- 17. Future StrategyCoca-Cola’s 2020Vision, the 6 P’s:Profit: More than double system revenue by 2020 while increasing system marginsPeople: Be a great place to workPortfolio: More than double servings to over three billion a day by 2020 and be #1 in the nonalcoholic ready-to-drink business in every market and every category that is of value Partners: Be the most preferred and trusted beverage partner Planet: Be the global leader in sustainable water use and industry leadership in packaging, energy and climate protection Productivity: Manage people, time and money for the greatest effectiveness
- 18. SWOT AnalysisStrengths:Leading marketpresence, built on strong brandRobust manufacturing and distribution capabilitiesStrong global footprintWeaknesses:Destocking of products as the consumer preference shifts to value brand productsOpportunities:Growing per capita consumption in developing economiesAcquisitions of major North American bottlerGrowing Non-Alcoholic ready-to-drink beverage industry.Threats:Evolving consumer preferencesWater scarcity and poor quality would impact production costs and capacity
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