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Coming Up With Blog Topics
The document discusses effective strategies for generating blog content, emphasizing the importance of understanding audience interests and leveraging tools like Google search history and keyword analysis. It suggests maintaining an editorial calendar, recycling old posts, and fostering engagement through surveys and interviews. Additionally, it encourages bloggers to add personal insights and to be organized in their approach to content creation.
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Coming Up With Blog Topics
- 1. Coming Up WithBlog Topics Photo credit:http://www.flickr.com/photos/42931449@N07/5263541791/sizes/l/in/photostream/
- 2. Who We AreAmanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing Solutions www.hallme.com 12 Years in Business @Hall_Web
- 3. Got Questions? UseGoToWebinar “Ask a Question” Twitter with @hall_web
- 4. Blogs are important:Great for search engines and SEO Establish yourself as an expert More viral and sharable in nature Easy to update Social Media Hub http://www.hallme.com/archived-webinars.php Photo credit: http://www.flickr.com/photos/cecio/259559422/sizes/m/in/photostream/
- 5. Content people alreadywant Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/
- 6. Google search historyWhat is most popular (visits, time on site) Keywords LESS MORE NEW
- 7. Wordtracker keyword searchtool Build content around things people are searching for One year of search data http://labs.wordtracker.com/
- 8. What are peoplelooking for already? LinkedIn Answers
- 9. What are peoplelooking for already? Quora
- 10. Things that people can't find
- 11. Survey your blogsubscribers What do you want to hear more about? What are some of your favorite blogs? How often do you read blogs? Do you like video blogs? What is one question you want answered? Incentives Help
- 12. How to conducta survey Service Survey Monkey, Constant Contact Facebook Twitter LinkedIn Questions, Quora
- 13. Organize and workwith you have have Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/photostream/
- 14. Editorial Calendar Topic,type, how many and when Organized Posts begin to build Save things you see to refer back to Checks and balances
- 15. Recycle Old PostsNever waste content Update an old post Respond to a comment Give an old post new insight Review last year's predictions How is a new product holding up?
- 16. Keep a notebookfor ideas Ideas come all the time Write them down Old Fashioned New Fashioned Evernote
- 17. Events, Holidays andJust for Fun Industry, local or online events Upcoming holidays (early is on time, on time is late) Holidays for every day
- 18.
- 19. Read Your heroes Your competitors Industry leaders Blogging experts Completely out of your industry RSS Books! Call me old fashioned. Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
- 20. React Take someone'scontent and add your opinion Give credit, link back Add value, not just a summary Build relationships and credibility Vanilla doesn't get you very far – Have an opinion
- 21. Interview Someone Industryexperts, customers, etc. Email interview Web interview, Skype, Camtasia, Flip Voice interview with transcript Add value – insight and takeways
- 22. Go Basic, LightenUp, Provide Value Start with a point, prove it Add value to the space Have something to say don't just say something Overheard #Blogchat – 9PM EST Sundays “ Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.” @hanelly
- 23. Finding good blogphotos iStockphoto.com Flickr Google Advanced Image Search Point and click Friends photos http://www.hallme.com/blog/finding-good-blog-photos/
- 24. Photo: http://www.flickr.com/photos/iamthebestartist/128004712/ RecapBlogging is important Make more content that people want Be Organized Work with what you have Find inspiration everywhere You have to give to get You have to read to write Lighten up Add value Keep posts short
- 25. Learn More Twitter: @Hall_Web @amanda_pants Blog – http://www.hallme.com/blog/blogging/ Webinars – http://www.hallme.com/webinars Next week – Selecting a CMS That is Right For Your New Website In 2 weeks – Identify and Improve Low-Performing Pages on Your Website Check out Hall’s archived webinars! http://www.hallme.com/archived-webinars Call us! 1-877-425-5932 (HALL-WEB) ‏ [email_address]