Comm 399 power point

Comm 399 power point

• 1.
  Company communication: Communicatingin a crisisRnA ConsultingTraining based off of Corporate Conversations by Shel Holtz
• 2.
  It is notenough to just address the public in the event of a crisis a plan must be developed in order to do three things:Create A Plan Maintain trust
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  Emphasize commitmentto goals
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  Focus onthe tasks that need to be carried outIn the event of a crisis (especially when in a retail environment) your employees are the face of the company. Too many times are employees left in the dark regarding the crisis and are left defenseless to shoulder questions pertaining to it. It is important to let leaders who can relay the message effectively, know what you do know what what is being done to fix it. This is the best way to keep things under control.Employees Must Be The First To Know
• 5.
  Inevitably the mediaand the public will start rumors pertaining to your companies particular crisis. Much of the time these rumors are far worse than what the truth is. It is important to quell these rumors before they have the chance to gain legs and take off. A good forum to address and dispel these rumors is a press conference. It shows the public that you have nothing to hide and instills confidence in your organization.Deal With Rumors
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  It is notenough to just tell your employees what the problem is and what's being done. The following information is also very important to relay:Be Upfront and ThoroughWhat was explored to address the problem?
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  What decisionwas made?
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  What was theprocess used to make the decision?
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  Who madesaid decision?
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  What difficultieswere ran into when making the decision?
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  How doesthe decision meet the company’s values, mission, and vision?
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  How willthe decision affect the company?
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  How willthe decision affect the employees?
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  What doesthe company need from its employees in order for the decision to be effective?It is important to address the issue at hand but it is never good to dwell on it. The future should be the focus. After telling the employees what is needed of them, give them the tools to complete the task at hand.The Future Is The Focus
• 15.
  As a leaderit is extremely vital to be visible. Not only to your employees but also to the media and your consumer public. As A Leader, Be Visible
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  No plan isever perfect. Its is good to looks at the results of the communication plan and see what was successful and what was not. The chances are that if your company will go through another crisis and it is vital to know what works and what can be improved upon for next time.Assess The Results