Comm bba[1][1]
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This document outlines the course module for Business Communication at Punjab College of Technical Education. The 100-mark course is taught by Shilpa Jain and Simran R. Kaur and includes internal and external assessments. Students will learn communication models, verbal and non-verbal communication skills, business writing skills, and presentation skills through lectures, assignments, presentations and case studies over the course of 50 sessions. Regular attendance and participation are required to pass the course.
Comm bba[1][1]
- 1. PUNJAB COLLEGE OF TECHNICAL EDUCATION COURSE MODULE OUTLINE: BUSINESS COMUNICATION(BB105) Course Instructor: SHILPA JAIN,SIMRAN.R.KAUR E-Mail ID: [email protected]@gmail.com Marks: 100 Internal assessment:40 External:60 Internal Assessment Break-up Minor Test 1 5 marks Minor Test 2 5 marks MSE- 15 marks Assignment- 5 marks Presentation- 5marks Regularity & Class participation 5marks Hi, here is another link which has got lot of stuff.I could identify busines communication journal from this site. http://www.uk.sagepub.com/home.nav simran The course demands: 1. Your regularity in all the lectures. 2. Your commitment towards the assignments. 3. Your serious preparation for the tests. 4. Your active participation in lectures and tutorials. 5. Your initiative to prepare notes of the difficult concepts. 6. Your involvement in Group Discussions. I shall not be able to help you, if: 1. You fall short of attendance i.e. 75% of total lectures delivered. 2. You don’t score well in MSTs. 3. You don’t buy and read recommended books of the course.
- 2. 4. You copy your assignments from each other and submit them late to me. 5. You don’t take up your tests seriously. Introduction This is a module in basic communication. It gives the student a fairly rigorous grounding in the essential tools of communicating in business organisations. The aims and objectives of the module, together with information on learning methods is given below. . Objectives Students will gain: To prepare the students to become well versed in English speaking To make them capable enough to present themselves in the business world LECTURE PROGRAMME: Sr. No./ Topics Assignments Case studies Date 1,2 Introductory Session (the students will Introduce themselves to the class) Other ICE Breaking Activities(Given Below) 3 Meaning of communication :it is defined as an exchange and exact replication of thoughts, feelings between and among individuals through a common system of symbols to cause some actionns or change in behaviour. definitions: "it is a process of transmitting feelings,attitudes, facts, beliefs and ideas between living beings." -- Birvenu . 4. Activity- the students will be required to choose 5 different situations from their day to day life and explain why they feel communication is important (randomly students will be called to explain their information) 5. Communication Models;
- 3. (one way communication - Communication in which information is always transferred in only one reassigned direction. One-way communication is not necessarily constrained to one transmission path, Examples of one-way communication systems include broadcast stations and wire line news services. Two way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:In- person communication, telephone conversations. Picto Activity And Following instuctions activity 6,7 Role of noise in communication communication noice refers to influences on effective communication that influence the interpretation ofconversations.. While often looked over, communication noise can have a profound impact both on our perception of interactions with others and our analysis of our own communication proficiency. Forms of communication noise include psychological noise, physical noise, physiological and semantic noise. Activity- The students will be required to identify the barriers to communication in the college. 8 Discussion of the Activity given. Importance of communication . Paper fold exercise 9 Basic Presentation skills (using ppts) 10 Story telling 11 No. 1 (communication failure) 12 Formal communication is that which is connected with the formal organizational
- 4. arrangement and the official status or the place of the communicator and the receiver. It moves through the formal channels authoritatively accepted positions in the organization chart. -Types of formal -downward communication Communication which flows from the superiors to subordinates is known as downward communication. In an organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them (at lower levels). Some examples of downward communication include notice, circulars, instructions, orders, letters, memos, bulletins, handbooks, annual reports, loudspeaker announcements and group meetings. 13 Upward communication 14 Informal communication -grapewine: it is an informal communication network which ignores formal channels communication and spreads rumours and gossips at all levels of the organisation. . Noun, pronouns 15 Exercise through worksheets. 16 Verb, adverb Exercise through worksheets. 17 Extempore 18 Verbal communication is one way for people to communicate face-to-face. Some of the key components of verbal communication are sound, words, speaking, and language. Speaking can be looked at in two major areas: interpersonal and public speaking. 19 verbal communication
- 5. Public speaking - Turncoat 20 No. 2 21 Essentials of effective communication Video 22,23 Non-verbal communication includes facial expressions, eye contact, tone of voice, body posture and motions, and positioning within groups. It may also include the way we wear our clothes or the silence we keep. -Proxemics -Kinesics means body language the best way to access an executive's managerial potential is not to listen to what he has to say, but to observe what he does when he is saying it. He calls this new behavioral science "movement analysis." 24 25,26 Non verbal communication Body language Gestures Activity on giving instructions 27, 28 Gestures : International perspective Learning gestures across the world 29, 30 Business etiquettes, interview skills 31 Learning few words in British And American English 32 Paragraph writing- teaching them how to place the sentences in order and telling them the importance of connectivity 33 Paragraph writing 34 Vowels Exercise 35,36 Precis writing, 37,38 report writing 39 Prepositions, articles and conjunctions Worksheet Exercise. 40 Report writing on Koshish 41 Common idioms exercise 42. Translation
- 6. 43. Principles of letter writing 44 Sales letters 45. Request letter 46 Response letters 47 Refund letters 48 Salary advance letters 49 Applying for loan appeals 50 Revision of syllabus 1. Presentation: The students will be divided into groups of 4 students each and will be given the respective topics. Each group will be required to speak on the respective topics for 20 minutes. The students will be marked on the basis of a fixed criteria: Synopsis 3 Report 5 Presentation 10 Formals 5 Slides 5 Query 2 Attendance will be compulsory. PRESENTATION TOPICS: Education System in India Managing Diversity in the organizations Mobile Phones : Boon or Bane effects of cinemas on youth Are ethics applicable in media Religion Vs. God Similarities and Differences between genders in communication styles Principles and forms of public communication Impact of Retail stores on small vendors Strategies to,persuade, convince and get results The art of selling message Face to face communication
- 7. Inter office communication Paying bribes, why, when and why not? Benefits of performance-related pay. Small business ideas and opportunities. Globalization trade opportunities Review of a popular book about a business topic. Ceiling on weekly working hours? How to implement workers' ideas. The mighty power of strategy for winning in business and in life. How to avoid product wastage due to churning frozen food products Top ten strategic e-marketing issues Trade in bankruptcy. Five ideas for a cool dance party. What to do to prevent stress. Tips to motivate your audience to purchase healthy running shoes. How to choose safe video games for kids. 2. ASSIGNMENTS: The marks for the assignment for the purpose of internal assessment will be taken as the average of the marks of all the assignments. The students will be given the topic for the assignment on the scheduled date and will be required to submit the same after 4 days. Late submissions will not be accepted. The students are required to keep a record of all the assignments given so that at the time of giving the assessment no confusion is created. Assignment No. 1: Making an online magazine and writing article on word ‘IF’ (10marks) Assignment No. 2: Making Introduction through Tree Analogy and presenting the same in the class. (10marks)
- 8. Following is the broad outline of the type of tests which will be conducted on the scheduled dates. The students are required to keep a record of the tests along with the marks so that there occurs no confusion at the time of giving the assessment. 4. CASE STUDIES: The case studies as said above help the students to have a better understanding of the topics of economics and understand their application in the practical world. The class will be divided into groups of two each and the case study will be discussed. The marks will be allocated to the students on the basis on the basis of their participation The students will be given the case studies in advance. The students are expected to have a copy of the same on the date of discussion. A case study ¶ Communication failure mr and mrs Basu went to Woodlands Apparel to buy a pullover.Mr. Basudid not read the price tag on the piece selected by him. At the counter,while making the payment he asked for the price.Rs 950 was the answer meanwhile,Mrs. Basu,who was still shopping came back and joined her husband. she was glad that he selected a nice black pullover for himself.she pointed out that there was a 25% discount on that item.the counter person nodded in agreement. Mr.Basu was thrilled to hear that, " it means the price of pullover is just Rs.645. thats fantastic, said Mr. Basu. He decided to buy one more pullover in green colour. in no time, he returned with second pullover and asked him to pack both.he was astonished to see that he had to pay Rs.1900 and not 1290 when he recieved a cash memo. Mr. Basu could hardly reconsile himself to the fact that counter person had quoted the discounted price that is Rs.950. the original price printed on the price tag was Rs1225. Bridging the Communications Gap at a Multinational Corporation: A case study THE SETTING When the efficiency and profitability of one of the world’s largest software and information technologies companies – a proverbial “household name” in the IT sector – becomes hampered by organizational and communicative difficulties, the stakes are high. This is precisely what took place within the Enterprise Product Groups (EPG) division at the X Corporation. Although consisting of only 12 tenured senior directors and their direct reports, this division currently accounts for approximately 1/3 of the organization’s overall sales and marketing budget. As
- 9. such, the need to cultivate a streamlined and seamlessly integrated organizational environment was absolutely crucial; a responsibility I accepted with both enthusiasm and anticipation. THE CHALLENGE In its most basic form, the organization was experiencing a “disconnect” between its various poject teams on the one hand, and the recruiting personnel assigned to their needs on the other. At the very heart of the problem was a break down in effective communications which ultimately served to undermine office productivity while also contributing to an overall climate ill-suited to efficient team-based operations and adequate employee succession. Although not always aparent at first glance, it was clear that this communicative breakdown was hampering departmental performance and limiting the organization's profitability. Specifically, the highly specific (and forever changing) needs of the individual project teams were not being adequately identified, evaluated, and articulated as efficiently as they should have been. In addition, the intentions, motivations, and operational concerns of each recruiting team were not transparent enough such that a seamless communicative relationship between the two groups could develop. Instead, the relationship was replete with misunderstanding, misdirection, and misinformation. After a thorough evaluation of the problem, it became apparent that the communication breakdown – and the subsequent losses in terms of employee productivity – was less a product of individual personalities and/or unfulfilled employment responsibilities, and more a product of an organizational structure that required adjustment in the present and ongoing management in the future; the problem was systemic as opposed to episodic. Above and beyond communication barriers, the organization lacked the necessary procedures to adequately deal with candidate cycles, personal interviews, employee relocations, and other integral tasks related to the hiring process. In short, numerous organizational protocols had to be modified and some had to be created from the ground up. CASE STUDY The importance of communication Clear communication is essential when managing activities. Amway needs to communicate regularly with its 35,000 distributors in order to help them prepare for their increasingly challenging role. Communication is the passing on of ideas and information. In business, it is essential to have good clear channels of communication. This case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities. There are many possible objectives and benefits from a close and well developed communication system as shown below: Communication is only successful when the intended result is achieved. This effectiveness is
- 10. dependent on the choice of recipient, the clarity of the message and the choice of communication medium. It would be inefficient and wasteful to send a message to every distributor regarding every single issue, particularly if some issues only concerned a few individuals. Similarly, members of an organisation should not be overburdened with communications. If there are too many messages, distributors may simply stop reading them. This could mean that they may miss the most important messages! Effective communication at Amway, therefore, involves making prior decisions about who needs to receive the message. Sometimes it is necessary to repeat a message. For example, in the classroom, a lecturer will attempt to explain a task in clear and simple terms, but if students are unsure about the message, he will rephrase it until the students understand. Repeating messages through a different communication channel can also aid the target market's understanding. Messages to Amway's distributors should, therefore, be as clear and direct as possible, limiting areas in which misinterpretation could arise. A good understanding of the audience using terms and language they are familiar with is vital. 5. Article discussion: the students will be given the articles and the house will be open for discussions. The basic motive for the article discussion is to keep the students updated with the latest news and economic trends 6. OUT OF THE BOX ACTIVITY: This activity is held for the purpose of making the students aware and knowledgeable about the topics not from the syllabus: -The students will be divide into groups of 4 each and will be asked to visit any institutes teaching spoken English. The students will have to interview the concerned and inquire about the proceedure as to how to become a part of the institute and how will it be beneficial for them. The students will be required to prepare a report. Debate Extempore Public speaking
- 11. BOOKS RECOMMENDED: Business communication: Varinder Kumar and Bodh Raj Ice Breaking Activities Tell me partner, what’s different? This is a five minute warm up game. The teacher has to ask everyone in the group to team up with a partner (choose someone who is new and they have not met before). Ask the participant to turn back-to-back and change four to five things about their appearance. It could be anything silly also. The partners turn around when they are ready and try to guess the things that have been changed. This icebreaker is good for introducing a new person to the class or the group. At the end of the icebreaker session, he/she would feel comfortable and be a part of the session. Four C’s Four C’s icebreaker is a solution to get students to mingle with one another and also find what they have in common. This activity could be played in a small group of four to six students and also among the larger groups. Ask each student to write on a piece of paper/index card his favorite: Color, Country, Cuisine and Closet Dream. The papers or cards are shuffled and redistributed. Each student reads aloud the contents of his card and he has to guess the person who wrote it. Comonalities Game Other Activities Effective communication encompasses a variety of individual skills, including body language, clear speech, eye contact and active listening. Communication activities allow participants to focus on these skills and understand their impact on the effectiveness of communication. Effective communication activities work well for groups of all ages, including students in the classroom and co-workers in a workplace setting. Adapt these activities to fit the specific setting, ages and interests of the participants. Oral Instructions
- 12. 1. Providing oral instructions for a task or activity, without visual cues, forces participants to use precise language, emphasizing effective communication skills. Choose a task for the oral-instruction activity, such as drawing a picture or building a structure from blocks. Create an original picture or block structure. Allow one of the participants to see the picture or structure. This person offers oral instructions for the task, while the others follows the instructions exactly without seeing the original picture or structure. The activity forces the instructor to give specific steps using words to complete the task, which can be challenging for many people. Compare the result with the original to see how well the participants communicated. Back-to-Back Communication 2. Eye contact and body language influence communication between two people. This activity eliminates these two communication factors. Have the two participants sit back to back, and ask each person tell a story to his partner. After both partners have had a chance to tell a story, gather the participants and discuss the exercise. Ask the participants how the conversation was different from a normal conversation. Draw conclusions about the importance of eye contact and body language in effective communication. Recall the Details 3. This communication activity allows participants to assess listening skills. Without giving away the intent of the activity, begin reading a story with lots of details. Create a series of 10 to 15 questions about the story, making the questions very specific about details in the story. Pose the questions to the participants, asking them to record their answers on a sheet of paper. Reveal the answers to the questions and see if anyone answered all of them correctly. Discuss the reasons responses may be different. Telephone Game 4. The classic game of telephone provides an effective demonstration for communication. The idea behind the telephone game is to whisper a short story to the first person, who then whispers the story to the next person. This continues around the room until everyone has heard the story. The last participant repeats the story aloud, after which the original story is reread. Compare the two stories and discuss how the communication changed the story. Adapt the story to fit the age of the participants. For young children, use only one sentence. For older kids and adults, tell a story of at least five sentences.B 5. Brainstorming Activity 1. Set up a brainstorming activity, in any subject area, that will reward kids for the process rather than the results. Explain that the group will receive points for reaching several goals during the brainstorming: each group member contributes, each group member asks a question, no ideas are criticized and no one dominates the brainstorming session. Kids will need to practice this activity by having one group at a time model a brainstorming session while the rest of the class watches. Give the group a subject-related problem to
- 13. brainstorm; for example, how to effectively create a display about world hunger. Do not grade these practice sessions. 6. Writing The first participant writes two related sentences on a sheet of paper. He then folds the paper to cover his first sentence and passes the paper to the next person. The next participant writes two related sentences based on the one written sentence he can see. He then folds the paper over so only his last sentence is seen and passes it to the next participant, and so on. At the end will be a funny, nonsensical story. The lesson learned: Before responding to any e- mail or other form of written communication, ensure that you have the full story.