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Creating a courteous and
constructive comment culture
Or “Why do some apps have a great comment
culture but others don't?”
By Daniel Rhodes of Warp Asylum
Www.warpasylum.co.uk
Introduction
•
I'm fascinated and baffled about why some apps
seem to generate rubbish user comments but other
apps don't (and to a lesser extent why some apps
generate more comments than others)
•
Sometimes even with different apps of same type!
•
Let's look at crap comment culture first:
Crap comment culture
•
YOUTUBE
•
Many one line responses
•
Many one word responses
•
Many off topics responses
•
Juvenile insults and bickering
•
Chain letters
•
“Press Ctrl-X to see boobies”
Crap comment culture
•
ADDICTINGGAMES.COM (Flash games)
•
Short, one wordy answers
•
Lots of “this sucks, too hard”
•
Lots of “this sucks, doesn't work”
•
Mostly negative comments
•
Positive comments short like “good game,
thanks”
OK, so what is “crap” comment
culture
•
Crap comments are:
•
Short
•
Negative / unhelpful (to both creator and viewer)
•
Off topic
•
Let's look now at cool comment culture:
Cool comment culture
•
VIMEO
•
Tend to be at least two sentences
•
Mostly positive
•
Almost zero spam / abuse etc
•
Some negative comments but well explained and
maybe “compliment sandwiched”
Cool comment culture
•
KONGREGATE.COM (Flash games)
•
Mostly positive, considered comments
•
Very on-topic
•
Negative comments point out specific flaws (eg.
“the jumps control are tricky”)
OK, so what is “cool” comment
culture
•
Cool comments are:
•
Not too short
•
On-topic
•
Never hateful – even if negative
•
Interesting to creator and other viewers
Yeah, so what?
•
People are just gonna spout any old gibberish
aren't they?
•
Yes, but why do some apps have much nicer
comments?
•
We can't control the people, but we can control
the mechanisms:
Mechanisms for commenting
•
Need be logged in [yes/no]
•
Moderated [yes/no]
•
Spam checking [yes/no]
•
Sub-comments or flat level?
•
Can be up or down voted [yes/no]
•
Rewarded for commenting [yes/no]
•
Punished if comment is down voted [yes/no]
Kongregate.com case study
•
Must be logged in
•
Get a point for commenting
•
Can up and down vote comments
•
Comments with -VE votes are hidden (but u can
click to c)
•
Flat level BUT developer can do an official sub-
comment
Conclusions
•
Not needing to be logged in will increase spam
•
Rewarding commenters will increase the amount
of comments
•
Allowing downvotes can be a way to discover /
hide crap comments...
•
...but will be abusable
•
Allowing upvotes can be a way to discover the
coolest comments – with no side-effects
Conclusions
•
[OPINION] “reply to” and subcommenting may
encourage bickering and off-topic discussions
•
Too short comments can be easily detected, but
then what to do? (fail and ask for more text or
simply don't add the comment?)
The end
•
This presentation is mostly an ideas starter
•
Took less than 10 minutes to make so please
forgive ;-)

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Creating a constructive comment culture

  • 1. Creating a courteous and constructive comment culture Or “Why do some apps have a great comment culture but others don't?” By Daniel Rhodes of Warp Asylum Www.warpasylum.co.uk
  • 2. Introduction • I'm fascinated and baffled about why some apps seem to generate rubbish user comments but other apps don't (and to a lesser extent why some apps generate more comments than others) • Sometimes even with different apps of same type! • Let's look at crap comment culture first:
  • 3. Crap comment culture • YOUTUBE • Many one line responses • Many one word responses • Many off topics responses • Juvenile insults and bickering • Chain letters • “Press Ctrl-X to see boobies”
  • 4. Crap comment culture • ADDICTINGGAMES.COM (Flash games) • Short, one wordy answers • Lots of “this sucks, too hard” • Lots of “this sucks, doesn't work” • Mostly negative comments • Positive comments short like “good game, thanks”
  • 5. OK, so what is “crap” comment culture • Crap comments are: • Short • Negative / unhelpful (to both creator and viewer) • Off topic • Let's look now at cool comment culture:
  • 6. Cool comment culture • VIMEO • Tend to be at least two sentences • Mostly positive • Almost zero spam / abuse etc • Some negative comments but well explained and maybe “compliment sandwiched”
  • 7. Cool comment culture • KONGREGATE.COM (Flash games) • Mostly positive, considered comments • Very on-topic • Negative comments point out specific flaws (eg. “the jumps control are tricky”)
  • 8. OK, so what is “cool” comment culture • Cool comments are: • Not too short • On-topic • Never hateful – even if negative • Interesting to creator and other viewers
  • 9. Yeah, so what? • People are just gonna spout any old gibberish aren't they? • Yes, but why do some apps have much nicer comments? • We can't control the people, but we can control the mechanisms:
  • 10. Mechanisms for commenting • Need be logged in [yes/no] • Moderated [yes/no] • Spam checking [yes/no] • Sub-comments or flat level? • Can be up or down voted [yes/no] • Rewarded for commenting [yes/no] • Punished if comment is down voted [yes/no]
  • 11. Kongregate.com case study • Must be logged in • Get a point for commenting • Can up and down vote comments • Comments with -VE votes are hidden (but u can click to c) • Flat level BUT developer can do an official sub- comment
  • 12. Conclusions • Not needing to be logged in will increase spam • Rewarding commenters will increase the amount of comments • Allowing downvotes can be a way to discover / hide crap comments... • ...but will be abusable • Allowing upvotes can be a way to discover the coolest comments – with no side-effects
  • 13. Conclusions • [OPINION] “reply to” and subcommenting may encourage bickering and off-topic discussions • Too short comments can be easily detected, but then what to do? (fail and ask for more text or simply don't add the comment?)
  • 14. The end • This presentation is mostly an ideas starter • Took less than 10 minutes to make so please forgive ;-)