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Commerce and the browser in 2017
- 1. Commerce and the browser in 2017 Filip Bruun Bech-Larsen, @filipbech @IMPACTdigitaldk
- 2. Filip
- 7. Commerce and the browser in 2017
- 8. Online Commerce is big
- 9. and 50% of revenue is on mobile forbes.com
- 11. the potential is so much bigger
- 12. desktop still converts a almost twice as often smartinsights.com
- 13. two problems
- 14. Why is this
- 15. big thumbs + long lists of inputs ≠ success
- 16. User engagement => increased revenue
- 17. lets try to fix it
- 19. Video
- 21. its not just Chrome - its a standard
- 22. lets try to code something with this
- 25. Status • PCI-restrictions do apply • Third party app as PSP in Android • PWA-support as PSP comming
- 26. Another common problem is auth
- 27. still thumbs and inputs
- 30. Video
- 32. also works with federated logins
- 33. lets try to code something with this
- 36. Status • A standard, but only Chrome supports is ATM • Syncs across all your devices
- 37. a quick note about https https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html
- 40. the browser has your back
- 41. lets embrace it
- 43. @filipbech @IMPACTdigitaldk I’ll tweet a link to the slides in a minute Thank you