CommsDay Melb Congress Canopus
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User experience is key to increasing profitability. Focusing on traffic value rather than volume and prioritizing highly valued services like gaming can improve network efficiency, customer loyalty and revenue, and engagement with content providers. Gameplay accounts for a small portion of traffic but generates significant revenue, showing the high value of optimizing networks for gaming traffic through insights into titles, publishers, server locations and factors impacting the user experience.
CommsDay Melb Congress Canopus
- 1. User Experience is the key to Profitability. CommsDay Summit Melbourne, 15 March 2022 Vijay Sivaraman Co-Founder & CEO
- 2. Key Messages. Speed is no longer an effective way to increase profitability Focus on traffic value not volume Highly valued by users and OTTs Insights and Actionable Intelligence from Canopus GameScope CONFIDENTIAL Improve network efficiency, customer loyalty/revenue, and OTT engagement Speed: Value: Gaming: User Experience: Action:
- 3. Speed. CONFIDENTIAL User’s perception of speed starts tapering beyond 50 Mbps. 3 Are these differences meaningful? ACCC Report 15 (Sep 2021) Omdia 2020
- 4. Value vs Volume. CONFIDENTIAL Gaming generates $28.90 per Australian household. 4 Gameplay accounts for 0.15% of traffic volume per Australian household. Measured by Canopus across 100,000 premises Derived from Telsyte, Statista, PwC, SEC, and other sources
- 5. Value per GB. CONFIDENTIAL RSPs earn $0.14 per GB in transport. 5 Subscription video OTTs make 1.5x more per GB, while Gaming OTTs make 250x. Traffic type Value per household Volume per household Value* per Broadband GB Subscription Video $44.00 184.88 GB $0.21 Free Video $5.25 64.18 GB $0.07 Social Media $27.10 28.71 GB $0.84 Conferencing $0.79 11.19 GB $0.06 Gaming $28.87 0.73 GB $35.37 Aggregate** $72 502.63 GB $0.14
- 6. OMG! CONFIDENTIAL Canopus Online Multiplayer Gaming trends and insights report: ● Large-scale ● Timely ● Accurate ● Meaningful ● Actionable 6 https://www.canopusnet.com/post/omg-2022-02
- 8. Tracking Titles and Publishers. CONFIDENTIAL 8 Shooter games dominate and demand low latency. Game publishers are competing to increase engagement.
- 11. Canopus GameScope is here & ready. CONFIDENTIAL 11 Software license $-per-year per-subscriber Track every game session using Terabit speed state-of-the-art AI algorithms Understand factors impacting experience Tune your network to improve gaming experience Consumer loyalty, premium offerings, OTT partnerships Build relationships with users and OTTs Measure: Analyse: Optimise: Engage: Monetise:
Editor's Notes
- #12: Remove company names