Course
Introduction to communication
DevCom/310
CRDC
Rashid Ali Khuhro
COMMUNICATION
What is Communication?
The word communication has originated from a
Latin word “Communis” which means something
common.
Communication is a process of exchanging
information, ideas, thoughts, feeling and
emotions through speech signals, writing or
behavior. In communication process, a sender
encodes a message and then using a medium and
send it to appropriate feedback using a medium
 Communication is the art of transmitting information,
ideas and attitudes from one person to another.
Communication is the process of meaningful interaction
among human beings.
 Personal process
 Occurs between people
 Involves change in behaviour
 Means to influence others
 Expression of thoughts and emotions through words &
actions.
 Tools for controlling and motivating people.
 It is a social and emotional process.
What is Communication?
Why to Study Communication?
• Studying communication can improve the way you see yourself.
• Studying communication can improve the way others see you.
• Studying communication can increase what you know about human
relationships.
• Studying communication can teach you important life skills.
• Studying communication can help you exercise your constitutionally
guaranteed
• freedom of speech.
• Studying communication can help you succeed professionally.
• Studying communication can help you navigate an increasingly
diverse world.
Importance of communication
• Express thoughts, ideas and feelings
• Creating awareness
• To fulfill a goal
• Avoid isolation
• Highlight issues
• Progress, development
• Educating the masses etc.
Types of communication
communication
verbal Non-verbal
Verbal communication
• It occurs through the medium of spoken or
written.
• A combination of several words is used & each
words conveys a specific meaning.
• Some important elements of verbal
communication are language, vocabulary,
denotative & connotative meaning, pacing,
intonation, clarity, consciousness, preciseness,
comprehension, brevity, timing & relevance.
Subtypes of verbal communication
Verbal
Oral written
Spoken/Oral communication
 In oral communication, Spoken words are used.
 It includes face-to-face conversations, speech, telephonic
conversation, video, radio, television, voice over internet.
 Communication is influence by pitch, volume, speed and
clarity of speaking.
 Advantages –
It brings quick feedback.
In a face-to-face conversation, by reading facial expression
and body language one can guess whether he/she should
trust what’s being said or not.
 Disadvantages –
In face-to-face discussion, user is unable to deeply think
about what he is delivering, so this can be counted as a
Written communication
 In written communication, written signs or symbols are used to
communicate.
 In written communication message can be transmitted via email, letter,
report, memo etc.
 Written Communication is most common form of communication being
used in business.
 Advantages –
Messages can be edited and revised
Written communication provide record and backup.
A written message enables receiver to fully understand it and send
appropriate feedback.
 Disadvantages –
Written communication doesn’t bring instant feedback. It take more time
in composing a written message as compared to word-of-mouth and
number of people struggles for writing ability.
Nonverbal communication
• This communication occurs without words;
where the five senses & whole range of body
movements, posture, gesture, facial
expressions & silence are used for sending &
receiving the message.
• •Nonverbal communication is a more accurate
way of communication because it convey the
true & intended meaning of the message.
Nonverbal Communication
 Through signs &
symbols.
 Non-verbal can go
without verbal
communication.
 Verbal can’t go
without non-
verbal
communication.
Importance of Non-verbal
communication
50%
40%
10%
The way message is conveyed
1st Qtr
2nd Qtr
3rd Qtr
Body language
Tone of voice
words
Types of Non-verbal
communication
• KINESICS (BODY LANGUAGE)
• HAPTICS (TOUCH LANGUAGE)
• PROXEMICS ,(SPACE LANGUAGE)
• ARTIFACTS ENVIRONMENTAL
• CHRONEMICS (TIME LANGUAGE)
• SILENCE
• SIGN
• PARALANGUAGEVOCALIC
Types of Non-verbal
communication
• KINESICS (BODY LANGUAGE)
–FACIAL EXPRESSION
–HEAD
–EYE GAZE
–GESTURES
–POSTURES
–SHAPE OF BODY
–PERSONAL APPEARANCE ADORNMENT
FACIAL EXPRESSION
 Face is the index of mind.
Think how much
information can be
conveyed with a smile or
a frown. By facial
expressions we can show
or we can understand
happiness, sadness,
anger and fear and much
more
EYE GAZE
Looking at another person can indicate a range of emotions like
anger, grudge and danger, a dangerous look can tell you someone is
unhappy and not comfortable with
GESTURES & POSTURES
SHAPE OF BODY
PERSONAL APPEARANCE ADORNMENT
Appearance can indicate
our profession
It shows your nature,
interest and your taste
It can also point out our
religious and cultural
values
Haptics (Touch language)
Proxemics (Space language)
• To communicate while
keeping a distance is
called proxemics
• The amount of
distance we need and
the amount of space
we perceive as
belonging to us is
influenced by a
number of factors
Signs
ARTIFACTS ENVIRONMENTAL FACTORS
 APPROPRIATENESS
 CLIMATE
 MICROENVIRONMENTS
 SCENT (OLFACTICS)
 COLOR
 LIGHTING
CHRONEMICS (TIME LANGUAGE)
A call at 2 a.m. indicates
some kind of emergency
You reached in a party on
time shows you are punctual
Silence
 Allowing silence in a conversation puts pressure on
the other person.
 Silence can indicate hostility.
 Silence can indicate disagreement.
 Silence can indicate profoundness, such as horror.
 Silence can indicate respect.
 Silence can indicate contemplation.
 Silence can be intentional rudeness.
 Silence can be the creation of a listening space.
 Silence can be an indication of empathy.
Paralanguage/Vocalics
• Attributes of speaking which include the
pitch, the tone, the volume, tempo,
rhythm, articulation, resonance, nasality
and even the accent of the speaker
collectively known as paralanguage, we
can understand mood and the situation by
paralanguage expressions

Communication

  • 1.
  • 2.
    What is Communication? Theword communication has originated from a Latin word “Communis” which means something common. Communication is a process of exchanging information, ideas, thoughts, feeling and emotions through speech signals, writing or behavior. In communication process, a sender encodes a message and then using a medium and send it to appropriate feedback using a medium
  • 3.
     Communication isthe art of transmitting information, ideas and attitudes from one person to another. Communication is the process of meaningful interaction among human beings.  Personal process  Occurs between people  Involves change in behaviour  Means to influence others  Expression of thoughts and emotions through words & actions.  Tools for controlling and motivating people.  It is a social and emotional process. What is Communication?
  • 4.
    Why to StudyCommunication? • Studying communication can improve the way you see yourself. • Studying communication can improve the way others see you. • Studying communication can increase what you know about human relationships. • Studying communication can teach you important life skills. • Studying communication can help you exercise your constitutionally guaranteed • freedom of speech. • Studying communication can help you succeed professionally. • Studying communication can help you navigate an increasingly diverse world.
  • 5.
    Importance of communication •Express thoughts, ideas and feelings • Creating awareness • To fulfill a goal • Avoid isolation • Highlight issues • Progress, development • Educating the masses etc.
  • 6.
  • 7.
    Verbal communication • Itoccurs through the medium of spoken or written. • A combination of several words is used & each words conveys a specific meaning. • Some important elements of verbal communication are language, vocabulary, denotative & connotative meaning, pacing, intonation, clarity, consciousness, preciseness, comprehension, brevity, timing & relevance.
  • 8.
    Subtypes of verbalcommunication Verbal Oral written
  • 9.
    Spoken/Oral communication  Inoral communication, Spoken words are used.  It includes face-to-face conversations, speech, telephonic conversation, video, radio, television, voice over internet.  Communication is influence by pitch, volume, speed and clarity of speaking.  Advantages – It brings quick feedback. In a face-to-face conversation, by reading facial expression and body language one can guess whether he/she should trust what’s being said or not.  Disadvantages – In face-to-face discussion, user is unable to deeply think about what he is delivering, so this can be counted as a
  • 10.
    Written communication  Inwritten communication, written signs or symbols are used to communicate.  In written communication message can be transmitted via email, letter, report, memo etc.  Written Communication is most common form of communication being used in business.  Advantages – Messages can be edited and revised Written communication provide record and backup. A written message enables receiver to fully understand it and send appropriate feedback.  Disadvantages – Written communication doesn’t bring instant feedback. It take more time in composing a written message as compared to word-of-mouth and number of people struggles for writing ability.
  • 11.
    Nonverbal communication • Thiscommunication occurs without words; where the five senses & whole range of body movements, posture, gesture, facial expressions & silence are used for sending & receiving the message. • •Nonverbal communication is a more accurate way of communication because it convey the true & intended meaning of the message.
  • 12.
    Nonverbal Communication  Throughsigns & symbols.  Non-verbal can go without verbal communication.  Verbal can’t go without non- verbal communication.
  • 13.
    Importance of Non-verbal communication 50% 40% 10% Theway message is conveyed 1st Qtr 2nd Qtr 3rd Qtr Body language Tone of voice words
  • 14.
    Types of Non-verbal communication •KINESICS (BODY LANGUAGE) • HAPTICS (TOUCH LANGUAGE) • PROXEMICS ,(SPACE LANGUAGE) • ARTIFACTS ENVIRONMENTAL • CHRONEMICS (TIME LANGUAGE) • SILENCE • SIGN • PARALANGUAGEVOCALIC
  • 15.
    Types of Non-verbal communication •KINESICS (BODY LANGUAGE) –FACIAL EXPRESSION –HEAD –EYE GAZE –GESTURES –POSTURES –SHAPE OF BODY –PERSONAL APPEARANCE ADORNMENT
  • 16.
    FACIAL EXPRESSION  Faceis the index of mind. Think how much information can be conveyed with a smile or a frown. By facial expressions we can show or we can understand happiness, sadness, anger and fear and much more
  • 17.
    EYE GAZE Looking atanother person can indicate a range of emotions like anger, grudge and danger, a dangerous look can tell you someone is unhappy and not comfortable with
  • 18.
  • 19.
  • 20.
    PERSONAL APPEARANCE ADORNMENT Appearancecan indicate our profession It shows your nature, interest and your taste It can also point out our religious and cultural values
  • 21.
  • 22.
    Proxemics (Space language) •To communicate while keeping a distance is called proxemics • The amount of distance we need and the amount of space we perceive as belonging to us is influenced by a number of factors
  • 23.
  • 24.
    ARTIFACTS ENVIRONMENTAL FACTORS APPROPRIATENESS  CLIMATE  MICROENVIRONMENTS  SCENT (OLFACTICS)  COLOR  LIGHTING
  • 25.
    CHRONEMICS (TIME LANGUAGE) Acall at 2 a.m. indicates some kind of emergency You reached in a party on time shows you are punctual
  • 26.
    Silence  Allowing silencein a conversation puts pressure on the other person.  Silence can indicate hostility.  Silence can indicate disagreement.  Silence can indicate profoundness, such as horror.  Silence can indicate respect.  Silence can indicate contemplation.  Silence can be intentional rudeness.  Silence can be the creation of a listening space.  Silence can be an indication of empathy.
  • 27.
    Paralanguage/Vocalics • Attributes ofspeaking which include the pitch, the tone, the volume, tempo, rhythm, articulation, resonance, nasality and even the accent of the speaker collectively known as paralanguage, we can understand mood and the situation by paralanguage expressions