Communication

Communication

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  Communication Co-Ordinator: Ms. Neetu Kushwaha
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  2 UNIT 4-Leadership, Motivationand Control: -Leadership: Concept and Styles; Trait and Situational Theory of Leadership. -Motivation: Concept and Importance; Maslow Need Hierarchy Theory; Herzberg Two Factors Theory. - Communication: Process and Barriers; - Control: Concept and Process.
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  3 Meaning of Communication Communicationcan broadly be defined as exchange of ideas, messages & Information between two or more persons, through a medium, in a manner that the sender and the receiver understand the message in the common sense, that is, they develop common understanding of the message. The word communication is derived from the Latin word “communicare” , which means to share, impart, participate, exchange, transmit or to make common. It emphasizes on sharing common information, ideas & messages. It is not merely issuing orders & instructions
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  4 Definitions “Communication is thetransfer of information from a Sender to a receiver, with the information being understood by the receiver.” - Koontz & Welhrick “Communication is the art of developing and attaining understanding between people. It is the process of exchanging information & feelings between two or more people and it is essential to effective management.” - Terry & Franklin
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  5 Nature of Communication Two-wayProcess Continuous Process Dynamic Process Pervasive Two people Exchange Verbal & Non Verbal
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  6 Mutual Understanding Means ofunifying organizational activities Goal Oriented Foundation of management A mean, not an end Human activity Inter Disciplinary
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  7  Basis forplanning  Motivation to work  Job satisfaction  Commitment to organizational objectives  Coordination  Adaptability to external environment  Internal functioning of enterprise
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  8  Healthy industrialrelations  Help in performing managerial roles  Facilitates leadership  Facilitates Control  Training & Development  Substance to organizational existence
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  9  Size ofthe organization  Human relations  Social relations  Growing role of trade unions  Technological development  Development of Behavioural sciences  Increasing competition  Information Technology  Growing specialization
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  10 Sender Message Encoding Transmission Receiver Decoding Noise Feedback
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  Thanking You!!