This document discusses various aspects of communication skills including the definition, importance, elements and perspectives of communication. It describes the key factors that affect perspectives in communication such as language, visual perception, past experience, prejudice, feelings and environment. The document also discusses the principles of effective communication and provides examples of verbal communication like interpersonal, written, small group and public communication. It explains the advantages and disadvantages of verbal communication. Furthermore, it covers the importance of non-verbal communication, different types of non-verbal cues like facial expressions, posture, gestures, touch, space, eye contact and paralanguage. The document also gives examples of visual communication through traffic signs and symbols. It concludes with some multiple choice questions.