Community and audiences dennison

Community and audiences dennison

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  For Dennison UniversityPresentedby Sandy BlanqueraCEO & Founder of Social Boomeranghttp://socialboomerang.comCommunity and AudiencesUnderstanding the Difference
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  What’s the differencebetweenan audience and a community?
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  Audience vs. CommunityWhichway are the chairs facing?Audience: Someone listening, captive for the moment. Community: Group of people you want to be connected to and engage with.
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  AudienceShorter term, gatherto listen, no binding system requiredMay convert to communityBuild awareness and valueCreate interest – advertising and eventsRepeat visits convert to communityThought leadership, ideas and great content important
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  CommunityLonger life-spanRequires asystem to bindLook to each other to sustain the relationship and interactions. CollaborativeLike-minded, similar interests, passionsMay engage around products or brand, but not there to be soldFor success must have leaders, need consistent & grateful leaders for growthEngagement and empowerment are key to buildingLook for value and reward – if absent engagement decreasesSocial networking provides binding system that creates transparency of activity, relationships and sharing of content
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  An example ofa community…TechLife Ohio
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  Many online communitiesmake the whole
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  Making a community: Events
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  TechLifeMeetup – toshare and track eventsAbout 1900 meetup members
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  Use other socialmedia
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  840 events since9/2008TechLifeBlog – for trending information, local, state and national news
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  TechLifeLinkedIn – micro-community2100Entrepreneurs, Technologists, Startups
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  TechLifeFacebook Fan Page– Micro Community
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  Twitter – Publicand Micro Community
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  Online Brand Developmentis a JourneyUnderstand the importance of the brand.Intentional design and development of the brandStart a networkGrow the networkSpeak publiclyAdvertising – i.e. realtorElevator pitchSocial NetworkingBlogging
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  Journey of apersonal brandYouCollege, work, professional and social groupsNetworking: Ongoing, never stop!Start attending events, networking, speaking, integrate on and offline. Building audiences: Be part of public facing situationsGet involved; actively build community - join a committee, found a group, leadBecome part of a Community: Use online to solidifyLeverage relationships to meet goalsReaping rewards: Support, mentoring, sales
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  SB 2Sandy BlanqueraSocialBoomerangEntrepreneur
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  Community leader, advisor
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  Active change agentfor small business, technology, women in business
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  Social media &web technology expert
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  Bridge builder betweeneducation & business
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  Mentor to emergingworkforce
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  Professional speaker
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  Mom to fourteenaged girlsSocial Boomerang iNtEgRaTesmedia, marketing and web to bring you returns on your communications.We do…Social Media. Blogging. Web. Interactive Media. Branding. Marketing. Coaching.