Copyright © 2015 ScottMadden, Inc. All rights reserved. Report _2015
Community Solar:
Overview of an Emerging Growth Market
August 2015
Copyright © 2015 by ScottMadden, Inc. All rights reserved.
Introduction – Why Community Solar?
Rooftop Solar Offers Customers a Choice
■ Rooftop solar provides residential customers an option to use
locally sited renewable technology as an alternative to grid-
supplied electricity
■ Customers pursuing rooftop solar value the environmental
benefits of the technology and the financial value of directly
offsetting their electricity use
■ However, residential solar can be an expensive proposition as the
price per watt is roughly twice the cost of a utility system
■ In addition, more than 80 million of the over 100 million
households in the United States are unable to install rooftop solar
because of limitations ranging from home ownership (e.g., rental)
to an unsuitable rooftop (e.g., orientation or shading)
Utility Solar Provides Economies of Scale
■ In contrast to rooftop solar, utility solar can be sited and designed
for optimal performance with connections to the transmission or
distribution system
■ Improved output, coupled with economies of scale, provide utility
solar a significant cost advantage over residential rooftop solar
■ However, utility solar is typically built to service all customers and
lacks the personal connection found with rooftop system
Community Solar: The Best of Both Worlds
■ Community solar is a rapidly emerging model that combines the
value of direct customer “ownership” of rooftop solar with the
flexibility and economic advantages of utility-scale solar
1
0
20
40
60
80
100
120
U.S.Households(Millions)
Total U.S. Households
Homeownership Status
Unfavorable Net-Metering Policies
Creditworthiness
Unsuitable
Rooftop
Rooftop Solar Market
Residential Solar Rooftop Limitations and Market
Sources: GTM Research, Vox
Sources: GTM Research, Vox, ScottMadden
Copyright © 2015 by ScottMadden, Inc. All rights reserved.
Defining the Scope and Scale
What exactly is “community solar”?
■ While there is no standard industry definition, a community
solar project is often characterized by:
• Multiple end users or subscribers purchase a portion of the
capacity (MW) or output (MWh) produced from a solar PV
facility and receive the benefit on their electric bill
• The solar project is typically located near the end customer
or within the energy provider’s jurisdiction
• The term generally does not apply to group purchases or
off-bill payments in return for an investment in the project
Community solar is a rapidly growing market segment
■ GTM Research forecasts cumulative community solar
installations will increase from 67 MW-dc in 2014 to more
than1,800 MW-dc in 2020
■ A key growth driver is community solar's ability to vastly
increase the addressable market of solar customers
■ Customers facing rooftop limitations can often participate in
community solar projects
■ In addition, community solar can offer a unique value
proposition to a variety of stakeholders
• Electric utilities provide distributed solar options while
avoiding direct competition with rooftop solar providers
• Customers receive simplified access to solar generation
and benefit from the economies of scale of larger projects
• Developers benefit from an increase in demand for
commercial and small utility-scale projects
2
Community Solar Installations, 2010–2020
Sources: GTM Research, ScottMadden
0
250
500
750
1,000
1,250
1,500
1,750
2,000
0
100
200
300
400
500
600
CumulativeInstallations
(MW-dc)
AnnualInstallations(MW-dc)
Annual Cumulative
Source: GTM Research
Copyright © 2015 by ScottMadden, Inc. All rights reserved.
How It Works – Community Solar Models and Design Elements
The community solar market currently lacks a “representative” program design. Instead, state policy and/or specific utility
objectives drive key program design elements. Within this context, community solar programs are often based on an “up-front
payment” or “ongoing payment” model. Key program design elements for each model are described below.
3
Design Elements Model #1: Up-Front Payment Model #2: Ongoing Payment
Description  Customer provides up-front payment to purchase or
lease panel(s)
 Customer provides ongoing monthly payments to access
solar capacity or output
Program Administrator  Utility or third party
Customer Class  Programs can be designed for specific customers (e.g., residential) or open to all customer classes
Restrictions  Programs often allow customers to offset 50% to 150% of average annual consumption
REC Ownership  RECs may be retired for RPS compliance, transferred to customer, or sold in open market
Program Duration  Community solar programs can range from five years (e.g., pilot) to the lifetime of the PV system (e.g., 20+ years)
Payment Structure  Customer receives kWh bill credit from utility based on
actual system output and proportional ownership share
 Bill credit is at retail rate or partial retail rate
 Customer subscribes to capacity or output blocks:
 Capacity blocks (kW) = variable output each month at
fixed price per kWh or fixed payment per block
 Output blocks (kWh) = guaranteed output each month at
fixed payment per block
 Customer pays community solar program administrator
for output and receives bill credit from utility at retail rate
or partial retail rate
 Customers often pay a premium for solar output but
receive hedge against future rate increases as costs are
often locked for the duration of term
Additional
Considerations
 Up-front payments mimic the initial capital cost of
installing and owning a rooftop solar system
 Large up-front payment can look less attractive to
customers compared to ongoing payment
 Ongoing payments mimic the regular payments and
credits of a rooftop lease model (e.g., SolarCity)
 Programs administered by utility can list monthly
payments and credits as separate line items on a single
bill
Copyright © 2015 by ScottMadden, Inc. All rights reserved.
Where Is Community Solar Happening?
■ Twenty-four U.S. states have at least one community solar
project on-line. Meanwhile, 20 states have or are in the process
of enacting community solar legislation (see map)
■ Despite this widespread geographic activity, GTM Research
anticipates 80% of installations over the next two years will
come from four states: Colorado, California, Minnesota, and
Massachusetts
■ Public policy is a critical driver of community solar growth in
each of these markets:
• Colorado – Legislation passed in 2010 allows the creation
of community solar gardens up to 2 MW in the service
territory of investor owned utilities (IOUs). In addition, IOUs
are required to purchase power from community solar
gardens as part of compliance with the state’s renewable
portfolio standard
• California – Legislation passed in 2013 authorized The
Green Tariff Shared Renewable Program which allows
customers to receive 50% to 100% of consumption from
solar. Statewide enrollment is capped at 600 MW. PG&E,
SCE, and SDG&E are expected to offer programs to their
customers by 2016
• Minnesota – Legislation passed in 2013 allows
subscribers to purchase or lease interests of a solar
garden system developed by a garden operator. Xcel
Energy must credit subscribers for generation at retail
rates. Potential projects and regulations are still being
reviewed by Xcel Energy and regulators
• Massachusetts – Shared renewable policy allows
participating net-metered systems to allocate monthly
excess generation to one or more customers within a
distribution company’s service territory. In addition,
community solar projects also receive SREC credit under
Massachusetts’s SREC-II program
4
Sources: Greentech Media, GTM Research, California PUC, Vox, Shared
Renewables HQ, DSIRE
Active Community Solar Legislation
Shared Renewable Net Metering
Developing Community Solar Legislation
Top Community Solar States
Status of Community Solar in the United States
Sources: GTM Research, Vox
Copyright © 2015 by ScottMadden, Inc. All rights reserved.
Community Solar Case Studies
The community solar case studies outlined below highlight the diversity and customization found within community solar
programs design.
5
Gardenia Community
Solar Farm
Bright Tucson
Community Solar
SunWatts
Sun Farm
Electric Utility
Program
Administrator
 Utility  Utility  Utility
Program
Design
 Customers subscribe to
capacity blocks ranging from 1
kW to 5 kW
 Customers pay monthly for
actual solar output
 Customers subscribe to energy
blocks offered in 150 kWh
increments
 Customers pay monthly for
guaranteed solar output
 Customers pay up front to fully
or partially lease capacity from
a 270 W solar panel
 Customers receive fixed
monthly bill credits
Program
Financials
 Customers pay a one-time $50
fee during signup (refunded
after two years in program)
 Customers pay $0.13/kWh for
solar energy (approx.
$0.025/kWh above retail rates)
 Solar rate is fixed for up to 25
years
 Customers pay $3/block
resulting in $0.02/kWh
premium over retail rates
 Blocks are credited against the
following bill components:
variable generation, RE
surcharge, fuel and power
purchase surcharges
 Customers receive 36 kWh bill
credit for every panel owned
 Bill credit is guaranteed and
not fixed to output of system
 Payback period for first-year
participants is estimated at 15
years
System Details
 400 kW online in 2013
 Third-party owned system;
energy sold to OUC via PPA
 >22 MW beginning in 2011
 Combination of utility-owned
and PPA systems
 227 kW system online in 2011
 System directly owned by
utility
Copyright © 2015 by ScottMadden, Inc. All rights reserved.
Implementation Issues: ScottMadden Has Capabilities to Help
Successfully implementing a community solar program is not
simple and requires a coordinated approach to successfully
enter the market. There are some critical issues that must be
addressed:
■ Program design
• What policy drivers exist to support or hinder community
solar?
• Who should be the administrator of a community solar
program?
• What are the impact and implications of securities
regulations?
• Who owns the rights to renewable energy certificates?
• Where must community solar facilities be located relative
to participating customers?
■ Customer motivations
• What motivates customers to participate in a community
solar project?
• What are customers willing to pay in administrative fees
and premiums over regular retail rates?
• Are customers willing to make long-term commitments to a
project?
• How much consumptions are customers interested in
offsetting?
■ Financial implications
• How cost competitive is solar PV in my region?
• What are the long-term cost trends for solar PV?
• How does community solar impact the rooftop solar
market?
• How does the rate structure support or hinder adoption?
ScottMadden has assisted clients directly with the
development and evaluation of community and rooftop solar
programs
■ Business Case for Community Solar – ScottMadden worked
with an IOU to develop a financial model to examine the
business case for community solar in deregulated markets
■ Community Solar Program Design – ScottMadden partnered
with the Solar Electric Power Association (SEPA) to assist an
IOU with focus groups and customer surveys crafted to inform
community solar program design
■ Solar Rate Design – ScottMadden worked with a large
municipal utility to refine the strategy and rate structures for
customer-owned rooftop solar generation
■ Solar Program Implementation – ScottMadden worked with
an IOU to prepare for the launch of their residential rooftop
solar program for their customers. ScottMadden helped
develop the high-level plan and the detailed processes to
launch and maintain the program into the future
6
Our deep understanding of utility businesses has
helped us assist in implementing new technologies
for utilities from rooftop solar to electric vehicles.
Copyright © 2015 by ScottMadden, Inc. All rights reserved.
Paul Quinlan
Clean Tech Specialist
ScottMadden, Inc.
2626 Glenwood Avenue
Suite 480
Raleigh, NC 27608
pquinlan@scottmadden.com
O: 919-781-4191 M: 919-724-5204
Chris Vlahoplus, Jr.
Partner and Clean Tech &
Sustainability Practice Lead
ScottMadden, Inc.
2626 Glenwood Avenue
Suite 480
Raleigh, NC 27608
chrisv@scottmadden.com
O: 919-781-4191 M: 919-949-3806
John Pang
Partner
ScottMadden, Inc.
2626 Glenwood Avenue
Suite 480
Raleigh, NC 27608
johnpang@scottmadden.com
O: 919-781-4191 M: 919-949-8946
Contact US
7

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Community Solar: Overview of an Emerging Growth Market

  • 1. Copyright © 2015 ScottMadden, Inc. All rights reserved. Report _2015 Community Solar: Overview of an Emerging Growth Market August 2015
  • 2. Copyright © 2015 by ScottMadden, Inc. All rights reserved. Introduction – Why Community Solar? Rooftop Solar Offers Customers a Choice ■ Rooftop solar provides residential customers an option to use locally sited renewable technology as an alternative to grid- supplied electricity ■ Customers pursuing rooftop solar value the environmental benefits of the technology and the financial value of directly offsetting their electricity use ■ However, residential solar can be an expensive proposition as the price per watt is roughly twice the cost of a utility system ■ In addition, more than 80 million of the over 100 million households in the United States are unable to install rooftop solar because of limitations ranging from home ownership (e.g., rental) to an unsuitable rooftop (e.g., orientation or shading) Utility Solar Provides Economies of Scale ■ In contrast to rooftop solar, utility solar can be sited and designed for optimal performance with connections to the transmission or distribution system ■ Improved output, coupled with economies of scale, provide utility solar a significant cost advantage over residential rooftop solar ■ However, utility solar is typically built to service all customers and lacks the personal connection found with rooftop system Community Solar: The Best of Both Worlds ■ Community solar is a rapidly emerging model that combines the value of direct customer “ownership” of rooftop solar with the flexibility and economic advantages of utility-scale solar 1 0 20 40 60 80 100 120 U.S.Households(Millions) Total U.S. Households Homeownership Status Unfavorable Net-Metering Policies Creditworthiness Unsuitable Rooftop Rooftop Solar Market Residential Solar Rooftop Limitations and Market Sources: GTM Research, Vox Sources: GTM Research, Vox, ScottMadden
  • 3. Copyright © 2015 by ScottMadden, Inc. All rights reserved. Defining the Scope and Scale What exactly is “community solar”? ■ While there is no standard industry definition, a community solar project is often characterized by: • Multiple end users or subscribers purchase a portion of the capacity (MW) or output (MWh) produced from a solar PV facility and receive the benefit on their electric bill • The solar project is typically located near the end customer or within the energy provider’s jurisdiction • The term generally does not apply to group purchases or off-bill payments in return for an investment in the project Community solar is a rapidly growing market segment ■ GTM Research forecasts cumulative community solar installations will increase from 67 MW-dc in 2014 to more than1,800 MW-dc in 2020 ■ A key growth driver is community solar's ability to vastly increase the addressable market of solar customers ■ Customers facing rooftop limitations can often participate in community solar projects ■ In addition, community solar can offer a unique value proposition to a variety of stakeholders • Electric utilities provide distributed solar options while avoiding direct competition with rooftop solar providers • Customers receive simplified access to solar generation and benefit from the economies of scale of larger projects • Developers benefit from an increase in demand for commercial and small utility-scale projects 2 Community Solar Installations, 2010–2020 Sources: GTM Research, ScottMadden 0 250 500 750 1,000 1,250 1,500 1,750 2,000 0 100 200 300 400 500 600 CumulativeInstallations (MW-dc) AnnualInstallations(MW-dc) Annual Cumulative Source: GTM Research
  • 4. Copyright © 2015 by ScottMadden, Inc. All rights reserved. How It Works – Community Solar Models and Design Elements The community solar market currently lacks a “representative” program design. Instead, state policy and/or specific utility objectives drive key program design elements. Within this context, community solar programs are often based on an “up-front payment” or “ongoing payment” model. Key program design elements for each model are described below. 3 Design Elements Model #1: Up-Front Payment Model #2: Ongoing Payment Description  Customer provides up-front payment to purchase or lease panel(s)  Customer provides ongoing monthly payments to access solar capacity or output Program Administrator  Utility or third party Customer Class  Programs can be designed for specific customers (e.g., residential) or open to all customer classes Restrictions  Programs often allow customers to offset 50% to 150% of average annual consumption REC Ownership  RECs may be retired for RPS compliance, transferred to customer, or sold in open market Program Duration  Community solar programs can range from five years (e.g., pilot) to the lifetime of the PV system (e.g., 20+ years) Payment Structure  Customer receives kWh bill credit from utility based on actual system output and proportional ownership share  Bill credit is at retail rate or partial retail rate  Customer subscribes to capacity or output blocks:  Capacity blocks (kW) = variable output each month at fixed price per kWh or fixed payment per block  Output blocks (kWh) = guaranteed output each month at fixed payment per block  Customer pays community solar program administrator for output and receives bill credit from utility at retail rate or partial retail rate  Customers often pay a premium for solar output but receive hedge against future rate increases as costs are often locked for the duration of term Additional Considerations  Up-front payments mimic the initial capital cost of installing and owning a rooftop solar system  Large up-front payment can look less attractive to customers compared to ongoing payment  Ongoing payments mimic the regular payments and credits of a rooftop lease model (e.g., SolarCity)  Programs administered by utility can list monthly payments and credits as separate line items on a single bill
  • 5. Copyright © 2015 by ScottMadden, Inc. All rights reserved. Where Is Community Solar Happening? ■ Twenty-four U.S. states have at least one community solar project on-line. Meanwhile, 20 states have or are in the process of enacting community solar legislation (see map) ■ Despite this widespread geographic activity, GTM Research anticipates 80% of installations over the next two years will come from four states: Colorado, California, Minnesota, and Massachusetts ■ Public policy is a critical driver of community solar growth in each of these markets: • Colorado – Legislation passed in 2010 allows the creation of community solar gardens up to 2 MW in the service territory of investor owned utilities (IOUs). In addition, IOUs are required to purchase power from community solar gardens as part of compliance with the state’s renewable portfolio standard • California – Legislation passed in 2013 authorized The Green Tariff Shared Renewable Program which allows customers to receive 50% to 100% of consumption from solar. Statewide enrollment is capped at 600 MW. PG&E, SCE, and SDG&E are expected to offer programs to their customers by 2016 • Minnesota – Legislation passed in 2013 allows subscribers to purchase or lease interests of a solar garden system developed by a garden operator. Xcel Energy must credit subscribers for generation at retail rates. Potential projects and regulations are still being reviewed by Xcel Energy and regulators • Massachusetts – Shared renewable policy allows participating net-metered systems to allocate monthly excess generation to one or more customers within a distribution company’s service territory. In addition, community solar projects also receive SREC credit under Massachusetts’s SREC-II program 4 Sources: Greentech Media, GTM Research, California PUC, Vox, Shared Renewables HQ, DSIRE Active Community Solar Legislation Shared Renewable Net Metering Developing Community Solar Legislation Top Community Solar States Status of Community Solar in the United States Sources: GTM Research, Vox
  • 6. Copyright © 2015 by ScottMadden, Inc. All rights reserved. Community Solar Case Studies The community solar case studies outlined below highlight the diversity and customization found within community solar programs design. 5 Gardenia Community Solar Farm Bright Tucson Community Solar SunWatts Sun Farm Electric Utility Program Administrator  Utility  Utility  Utility Program Design  Customers subscribe to capacity blocks ranging from 1 kW to 5 kW  Customers pay monthly for actual solar output  Customers subscribe to energy blocks offered in 150 kWh increments  Customers pay monthly for guaranteed solar output  Customers pay up front to fully or partially lease capacity from a 270 W solar panel  Customers receive fixed monthly bill credits Program Financials  Customers pay a one-time $50 fee during signup (refunded after two years in program)  Customers pay $0.13/kWh for solar energy (approx. $0.025/kWh above retail rates)  Solar rate is fixed for up to 25 years  Customers pay $3/block resulting in $0.02/kWh premium over retail rates  Blocks are credited against the following bill components: variable generation, RE surcharge, fuel and power purchase surcharges  Customers receive 36 kWh bill credit for every panel owned  Bill credit is guaranteed and not fixed to output of system  Payback period for first-year participants is estimated at 15 years System Details  400 kW online in 2013  Third-party owned system; energy sold to OUC via PPA  >22 MW beginning in 2011  Combination of utility-owned and PPA systems  227 kW system online in 2011  System directly owned by utility
  • 7. Copyright © 2015 by ScottMadden, Inc. All rights reserved. Implementation Issues: ScottMadden Has Capabilities to Help Successfully implementing a community solar program is not simple and requires a coordinated approach to successfully enter the market. There are some critical issues that must be addressed: ■ Program design • What policy drivers exist to support or hinder community solar? • Who should be the administrator of a community solar program? • What are the impact and implications of securities regulations? • Who owns the rights to renewable energy certificates? • Where must community solar facilities be located relative to participating customers? ■ Customer motivations • What motivates customers to participate in a community solar project? • What are customers willing to pay in administrative fees and premiums over regular retail rates? • Are customers willing to make long-term commitments to a project? • How much consumptions are customers interested in offsetting? ■ Financial implications • How cost competitive is solar PV in my region? • What are the long-term cost trends for solar PV? • How does community solar impact the rooftop solar market? • How does the rate structure support or hinder adoption? ScottMadden has assisted clients directly with the development and evaluation of community and rooftop solar programs ■ Business Case for Community Solar – ScottMadden worked with an IOU to develop a financial model to examine the business case for community solar in deregulated markets ■ Community Solar Program Design – ScottMadden partnered with the Solar Electric Power Association (SEPA) to assist an IOU with focus groups and customer surveys crafted to inform community solar program design ■ Solar Rate Design – ScottMadden worked with a large municipal utility to refine the strategy and rate structures for customer-owned rooftop solar generation ■ Solar Program Implementation – ScottMadden worked with an IOU to prepare for the launch of their residential rooftop solar program for their customers. ScottMadden helped develop the high-level plan and the detailed processes to launch and maintain the program into the future 6 Our deep understanding of utility businesses has helped us assist in implementing new technologies for utilities from rooftop solar to electric vehicles.
  • 8. Copyright © 2015 by ScottMadden, Inc. All rights reserved. Paul Quinlan Clean Tech Specialist ScottMadden, Inc. 2626 Glenwood Avenue Suite 480 Raleigh, NC 27608 [email protected] O: 919-781-4191 M: 919-724-5204 Chris Vlahoplus, Jr. Partner and Clean Tech & Sustainability Practice Lead ScottMadden, Inc. 2626 Glenwood Avenue Suite 480 Raleigh, NC 27608 [email protected] O: 919-781-4191 M: 919-949-3806 John Pang Partner ScottMadden, Inc. 2626 Glenwood Avenue Suite 480 Raleigh, NC 27608 [email protected] O: 919-781-4191 M: 919-949-8946 Contact US 7