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Company Profile: Zara
Zara is one of the largest international fashion companies owned by Inditex, the world's largest fashion retailer. Zara aims to make the latest fashion trends accessible worldwide at affordable prices through its unique business model of rapid design, production, distribution, and sales through stores. The company was founded in 1975 in Spain and has since expanded internationally. Key roles at Zara include retail managers who oversee day-to-day store operations, sales assistants who help customers and process purchases, and cashiers who handle payments.
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Presentation introduction by Karen I. Hernandez Recamier.
Zara, part of Inditex, is a leading global fashion retailer focused on customer-centered design and sales.
Zara aims to make stylish designs accessible worldwide on a weekly basis.
Zara's vision is to become the top fashion retailer globally.
Zara values quick adaptation to fashion trends, quality assurance, modern designs at affordable prices, and a just-in-time distribution system.
Emphasizes professional ethics, commitment, confidence, loyalty, and creativity.
Zara was founded by Amancio Ortega in 1975, initially selling affordable copies of high-end fashion.
Zara expanded internationally in 1980 and acquired additional brands, forming the largest fashion group, Inditex.
Retail managers oversee daily store operations, including staff management, budgeting, and customer engagement.
Sales assistants help manage stock, assist customers, and handle payments while providing excellent service.
Cashiers manage payment transactions, greet customers, and maintain checkout areas.
Conclusion of the presentation, thanking the audience for their attention.
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Company Profile: Zara
- 1. Karen I. HernandezRecamier
- 2. What is Zara? Zarais one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.
- 3. Mission The world isgetting smaller; we want the whole world to dress in style, class, and experience unique designs weekly.
- 4. Vision To be numberone fashion retailer.
- 5. Values Adapt quickly tofashion that the public demands. Improve quality. Sell a modern design that the public needs with quality at an affordable price. A perfect distribution system, just in time.
- 6.
- 7. History Amancio Ortega openedthe first Zara store in 1975 in a central street in downtown A Coruña, Galicia, Spain. The first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions".
- 8. History In 1980, thecompany started its international expansion through Porto, Portugal. This international expansion was increased in the 1990s, with Mexico in 1992. Ortega has continued to grow creating brands such as Pull & Bear, Bershka and Oysho. He has acquired groups like Massimo Dutti and Stradivarius. Today Inditex is the biggest fashion group in the world.
- 9. Job description Retail manager Retailmanagers are responsible for every aspect of the day-to-day supervision of retail stores, including sales, staff, stock and resources management. Responsibilities of the job: -Recruiting, training, supervising and appraising staff -Managing budgets -Maintaining statistical and financial records -Planning -Promoting and marketing the business -Dealing with customer queries and complaints Key skills for retail managers Enthusiasm, excellent IT skills, numerical skills, verbal communication skills, team working skills, organizational skills, confidence, commercial awareness.
- 10. Job description Sales assistant Responsibilitiesof the job -Be involved in stock control and management. -Assisting shoppers to find the goods and products they are looking for. -Being responsible for processing cash and card payments. -Stocking shelves with merchandise. -Answering queries from customers, dealing with customer refunds and complaints. -Balancing cash registers with receipts. -Working within established guidelines, particularly with brands. Personal skills that are required for the job: -Having a friendly and engaging personality. -Should have a confident manner. -Must be helpful and polite. -Able to work as part of a sales team. -Knowledge of inventory techniques.
- 11. Job description Cashier Responsibilities ofthe job Receive payment by cash, check, credit cards, vouchers, or automatic debits. Count money. Greet customers entering establishments. Maintain clean and orderly checkout areas. Establish or identify prices of clothes, and tabulate bills using calculators, cash registers, or optical price scanners.
- 12. Thank you foryour attention.