Comparative study of consumer behavior

Comparative study of consumer behavior

• 1.
  Comparative Study OfConsumer Behavior SUBMITTED TO: MS. AYESHA AMAN SUBMITTED BY: MAIRA SALEH
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  Contents  Introduction ofBrands  Questionnaire  Demographics of Respondents  Learnings and Conclusion
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  Introduction of Brands ChocolateChip  Bisconni started its journey in 2002 with the philosophy of producing biscuits which meet international standards of quality and food safety.  Bisconni entered the Pakistani biscuit market with its chocolate filled cookie Cocomo.  Currently, Bisconni is the market leader in Pakistan in the cookies and wafers categories Chocolicious  Peek Freans is the name of a former biscuit making company based in Bermondsey, London, which is now a global brand of biscuits.
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  Questionnaire  Do youprefer to buy a biscuit of any brand?  Why you prefer eating biscuits?  Which type of biscuits do you like?  Which brand biscuit you like to eat?  Why you like to eat your favorite brand biscuit?  Would you eat biscuit as a mid-morning snack?
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  Demographics Of Respondent Respondent 1: Respondent 3: Name: Taimor Name: Mohammad Salman Age: 19 Age: 21 Gender: Male Gender: Male Occupation: Student Occupation: Student & Teacher  Respondent 2: Respondent 4: Name: Umer Name: Samrah Age: 21 Age: 20 Gender: Male Gender: Female Occupation: Student Occupation: Student
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  Demographics Of Respondent Respondent 5: Respondent 7: Name: Hiba Name: Hafsa Mehmood Age: 19 Age: 19 Occupation: Student Occupation: Student Gender: Female Gender: Female  Respondent 6: Respondent 8: Name: Sheroz Name: Khushbakht Age: 20 Age: 19 Occupation: Student Occupation: Student Gender: Male Gender: Female
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  Demographics Of Respondent Respondent 9: Respondent 10: Name: Talha Agha Name: Mehkar Age: 21 Age: 15 Gender: Male Gender: Female Occupation: Student Occupation: Student
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  30% 70% Question: 01 YES No
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  Snacks 70% Timepass 20% hungry 10% Question: 02 Snacks Timepasshungry
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  Chocolate 80% Salty 10% Cookie 10% Question: 03 Chocolate SaltyCookie
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  Bisconi 80% Peek Freans 20% Question: 04 BisconiPeek Freans
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  Taste 70% Pakaging 30% Question: 05 Taste Pakaging
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  Yes 70% NO 30% Question: 06 Yes NO