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Conquering new spaces 20101110
The presentation discusses the rapid growth and complexities of mobile social gaming, highlighting its pervasive nature and the significant number of users. It addresses challenges such as platform fragmentation and discovery dilemmas while emphasizing the necessity for a connected gaming profile across multiple devices. The document concludes with insights on integrating social features to enhance user engagement in mobile gaming.
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Conquering new spaces 20101110
- 1. Conquering New Spaces BringingSocial to Mobile Volker Hirsch (@vhirsch) Social gaming Summit London - 11 November 2010 http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg
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- 3. 1,800,000,000 4,684,004,985 1,800,000,000 2,250,000,000 Internet users (PC,Mobile, Web Cafe) Unique credit card holders Tooth brushes in use Mobile phone subscriptions 475,000,000 Daily circulation of newspapers 825,000,000 Registered cars 4,000,000,000 FM Radios various sourceshttp://upload.wikimedia.org/wikipedia/commons/8/85/Numbers_grid_in_NY.jpg
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- 6. • 91% ofpeople have their mobile within arm’s reach 24/7. • 60% of married people will not share their mobile with their spouse! • It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone. Morgan Stanley 2007 Unisys Survey Wired Magazine 2006 • 10% of under-25 year-olds find it OK to text whilst having sex. Retrevo Gadgetology Report, 2010
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- 10. A lot ofplatforms...
- 11. ... and evenmore channels...
- 12. The $ Dilemma(carrier model) total after VAT after carrier after distributor after porting & QA after License after production after overheads
- 13. ... and now,the app store... (phew) http://www.funkyspacemonkey.com/wp-content/uploads/2010/02/apple-app-store.jpg
- 14. But again: manyof them...
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- 18. Spare the group fromscale. Scale alone kills conversations, because conversations require dense two- way conversations. Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003
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- 23. How do you Bridgethis? http://fc05.deviantart.net/fs22/f/2007/317/9/2/OLD_BRIDGE_by_Leonidafremov.jpg
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- 25. the leading socialgaming platform across mobile devices 25 VanessaDots 23 Games / 7 Friends / 120 Achievements connected Platforms: iPad, Android Galaxy S
- 26. We enable userswith a gaming profile they can use across games and platforms 26 VanessaDots 23 Games / 7 Friends / 120 Achievements connected Platforms: iPad, Android Galaxy S Focus Mobile Gaming Profile Games Friends Achievements
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- 28. 28 + Product Social Features In-Game SDK ActivityStream API / Server Cloud
- 29. 29 Social Features In-Game SDK GlobalLeaderboards Social Network Integration Achievements Player Challenges In-Game Currencies Downloadable Content Attachable Data Virtual Goods Native In-Game SDKs connect users and build engagement with immersive social features
- 30. 30 Our API allowsactivities from within games to be used for improving App Stores with social context Activity Stream API / Server Cloud ... connected with friends using ... ... invited a their friend ... ... created an open challenge in ... ... unlocked an achievement in ...
- 31. Also: inside games 31 KeepPeople in context
- 32. 123,296,966,069,453 The Law ofBig Numbers One last thing:
- 34. @vhirsch / @scoreloop http://vhirsch.com/blog [email protected] +447843 599 678 http://scoreloop.com Thank you!