Conscious presentation at Law Firm Services Seminar - April 2013
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The document outlines five online marketing strategies to implement quickly, including starting an email newsletter, creating a video, enhancing inbound lead handling, improving content marketing, and increasing social media engagement. It emphasizes the importance of personalizing communication and building digital relationships with clients. Additionally, it briefly touches on the average marketing expenditures for law firms and the evolving expectations of customer service.
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Conscious presentation at Law Firm Services Seminar - April 2013
- 1. 5 Top Online Marketing Ideas you can "Do" by 5pm Tomorrow + 5 Ideas on how to Build Digital Relationships David Gilroy Director of Stuff & Things
- 2. Win a free* social media session or one day conference place • What’s the average spend marketing as a proportion of revenue of the average law firm? * Expenses only
- 3. Keep in touch! 1. Make a start on an email newsletter
- 5. Subject lines & personalisation • Law Updates - Andersons Solicitors Business Newsletter – July 2012 • A year in the life: expansion, cake and zombies! • I’m just going to come out and say it! • Weekly News • Could You Survive Without a Job? • Ten Tips for Nurturing your Way to Increased Sales Dear Client, Dear A, Dear A. Smith (Dec’d), Dear , Dear Mr David & Ms Jane Gilroy & Collas
- 6. 2. Make a video
- 8. 3. Improve inbound lead handling Courtesy of http://www.andybounds.com
- 9. Wow! That’s a lot of money, we better make sure we get this right for you.
- 10. You don’t do this…. ……do you?
- 11. • Current news • Blogging • Google likes to see big sites get bigger slowly • Context to your audience 4. Improve your content marketing
- 12. 4. Do more social media
- 13. Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING
- 14. If you were a lawyer, would you download this?
- 16. Do NOT reply! What, don’t you want a conversation with me?
- 17. Friday 12-Apr! The day after the night before!
- 18. Why don’t you know who I am?
- 19. But I expect you to know who I am! I really do
- 20. I do NOT want to talk to you! Get out of my face
- 21. I expect “customer service” in different ways now!
- 22. The answer to the question of revenue spent on marketing (salaries excepted)
Editor's Notes
- #5: Ideally you need to segment your audience. We think the three categories above are a good start. Larger firms might segment their customers into smaller groups based on the areas of law they practice.
- #15: Two step direct mail program, letter -> call -> demo -> meeting -> sale £6,000 invested (not salaries in 2010) gives me a year end pipeline of £119,340