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Consuming information: The move from radio to internet
- 1. Consuming information: The movefrom Radio to Internet Dmitrij Petrov 19th of December, 2014 English @ WS13/14
- 2. “…in 2000, timespend was: radio at 2:43, TV at 2:37 and internet at 0:59…” “…In 2010 it was internet first at 2:53, then TV at 2:47, with radio third at 1:24…” Edison Research / http://www.medialifemagazine.com/among-the-young-radio-is-in-decline/
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- 13. http://techcrunch.com/2013/12/13/facebook-vs-tv-and-youtube/ Source: “Mobile helpspropel digital time spent’, eMarketer, August 2013
Editor's Notes
- #2 Good Afternoon to all of you. My name is DmitrijPetrov and in the following 10 minutes I will present you 3 elements of how we absorb information and what changes did we see.Presentation is already available on slideshare where you can see it again. Now why I choose this topic: As you probably heard my first topic I choice was consumer electronics but due to the fact that I couldn’t create anything worth presenting I decided to change it a little bit. In the presentation I am not going to explain how we absorb information e.g. from a scientific point of view but rather what devices do we use for that.
- #3 During my research on the presentation I come across the these sentences. Precist je. The shift is dramatic - especially with radio. For todays presentation I decided that we look on these 2 devices and a service which will be also my agenda.Order has changedNow lets move on to start with radio
- #5 At the end of 19 century radio was invented by several people including Nicola Tesla and andGuglielmo Marconi. They were working independently and shared/used their knowledge. And the first commercial radio transmission was in early 20century - 1907Radio got better, smaller, with more functionalities and CD/USB+ SD slotThe interaction remains the same - stand up come to radio and swich channels
- #6 Radio Research Consortium in the USA 30 markets done it: On the x Acses you see and on the Wai access you see percentage of the total population listening to radioThis chart depicts the percentage of the total population using measured media (PPM) across the 30 markets measured by PPM since 2010.Total listening to radio in the 30 PPM markets has declined by more than 13% since 2010.Well, here’s news: The decline is now 13% from 2010 to 2013.
- #8 In early 20 century we had first TV and BBC started broadcasting in 1930’s.Now compare it to this one This 77 inches LG 4K OLED TV with curved displayNot flat but a bit curvedYou can guess how much does it cost to buy it~ skodacitigoDON’T SPEND TIME HERE
- #9 This is how future looks like. Your TV is center of the entertainment and apps everywhereBecause it changes who we interact with this particular device. In radio we added functionalities but here we change what TV is supposed to do. loudly
- #11 For example China’s penetration of the internet is under 50% and they already have over 600 mIllion users.Eg. Usa, on the other hand, is with 250 Million people and penetration of 83% in top 30 countries.The most developed countries are Nordic and top 1 is Falkland islands with almost 97 % which is very much impressive (3000 internet users)
- #12 And here are some services you use almost everyday.
- #13 With this chart I would like to summarise my main points of my talk.AS we saw early on, radio is declining and not only that. TV is also not gained very much points. USA specificDigital strong acceleration -> Mobile+OnlineWith this chart I want to summarize my talk. As we can see here radio, and print media are declining. On the other hand Digital, including mobile and online, are growing by twofold increase.