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Digital Marketing to Humans: Invasions, Conflicts and Victories
The document discusses the evolution of digital marketing, highlighting themes of invasions, conflicts, and the quest for real connections in the digital age. It emphasizes the importance of human nature in marketing, focusing on the desire for connection, belonging, and value among consumers. The piece contrasts the '4 Cs' of the 1990s with those in 2014, underscoring the enduring relevance of connection and community.
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Digital Marketing to Humans: Invasions, Conflicts and Victories
- 1. Digital Marketing toHumans: ! ! Invasions, Conflicts and Victories!
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- 20. Internet! ! Social Media! ! Layers ofTechnology! ! Web!
- 21. Internet! ! Mobile! ! Layers of Technology! SocialMedia! ! Web!
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- 24. We want toconnect.!
- 25. We want tobelong.!
- 26. We want tofeel like we matter.!
- 27. The 4 Csof the 1990s! ! Connection! Communication! Community! Convenience!
- 28. The 4 Csof 2014! ! Connection! Communication! Community! Convenience!
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