The document announces the 2012 Marketing Canada Awards winners. The District of Lillooet won for a single advertisement under $200,000 for their "Cliff Boys" campaign. Alberta SouthWest Regional Economic Development won for an advertising campaign between $200,000-$600,000 for their "Alberta SouthWest Campaign". The City of Hamilton Economic Development won for an event over $600,000 for their "Sew Hungry" promotion. Alberta SouthWest Regional Economic Development won the overall EDAC Cup for their "Alberta SouthWest Campaign" advertising campaign.