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Content Creation , Outreach and Social Selling.pptx
- 1. Content Creation, and Social Selling ModernTools for Sales Profesionals Instructor Daniel Ipoko Instructor Oke Kelechi Kalu
- 2. Course Outline • Introduction •What is Content Creation • Steps involved in Content Creation and identifying your target audience • Types of Content Creation • Tools for Content Creation • Introduction to Social Selling (K.C.) • Instagram Selling Examples (K.C.) • Class Activity • Questions
- 3. Course Objectives • Atthe end of this session, participants will be able to: • Create their own social media content • Try different tools for sharing, and promoting their content at a basic level • Know different hooks, tips for creating content that engages and attracts interest or leads • Know different strategies for outreach • Have a higher level of skill when implementing outreach techniques • Identify different platform where they can carry out outreach and share content • See practical examples of social selling • Create a strategy for and Practice social selling on their own • Generate leads through social selling
- 4. What is ContentCreation? Content Creation is the use of tools, strategies and information (content) to create and publish text photos, videos, audios, animations and other forms of (media) content to reach and inform, entertain or inspire a particular audience and cause them to take a specific action.
- 5. Steps involved inContent Creation 1.Ideation 2. Planning and Content Strategy • Research Keywords • Content Calendar • Identify Ideal Target Audience
- 6. Steps involved inContent Creation 3. Development 4. Publish
- 7. Types of ContentCreation 1. Visual Content 2. Written Content 3. Audio Content 4. Interactive Content Resource Video: https://www.youtube.com/watch?v=cxoW2JV9rE4 The key things in content creation is to identify your target audience and provide value
- 8. Types of ContentCreation 1. Visual Content infographics, Photos, Videos
- 9. Types of ContentCreation 2. Written Content Blog Posts, Website Copy, Linkedin Posts, Articles
- 10. Types of ContentCreation 3. Audio Content Podcasts, Audio Books
- 11. Types of ContentCreation 4. Interactive Content Quizzes, Polls etc.
- 12. Tools for ContentCreation Canva Resource: https://digitalmarketinginstitute.com/blog/11-social-media- content-tools-every-content-creator-needs1 Resource Video: https://www.youtube.com/watch?v=1F3siwJT6GM Grammarly Chat GPT Ahrefs
- 13. Tools for ContentCreation Premiere Pro Capcut Google Trends
- 14. Introduction To Social Selling Socialselling is a lead-generation technique where salespeople directly interact with their prospects on social media platforms.
- 15. Here’s an example:Bishop works in sales for a human capital management (HCM) company where businesses outsource some of their HR needs to them. Bishop has professionally set up his Linkedin so that anyone searching for stuff related to his business and stumbles upon his page can be interested and reach out to him. So, Browsing on LinkedIn, Bishop sees a random post that piques his interest. A small business leader named Adesuwa is trying to fill open positions at her bespoke fashion outfit but is struggling to find good candidates. Since that’s Bishop’s area of expertise, he seizes the opportunity to engage with Adesuwa’s Post and share some hiring resources she could consider. She sees his comment and replies with interest. He follows up with a connection request and Adesuwa accepts. Few Weeks Later, she needed something more advanced and guess who she reached out to for more resources and eventually, partnership?? BISHOP! Example of Social Selling(Linkedin)
- 16. Instagram Selling Examples Goal: Turnour team into visual storytellers and lead generators.
- 17. Example: Instagram SocialSelling for Branding Service Mr Oola, one of your staff, is scrolling through Instagram and comes across a new real estate company’s page. He notices they only have a few posts, and the flyers/designs don’t look professional. On one of their property posts, Oola drops a comment: “Nice property! Little advice, branded designs and content can help you with more sales. First impressions matters.” The real estate company likes his comment and replies: “Appreciate the advice, we'll look into it.”
- 18. Oola then followsup with a friendly DM: “ 👉 Hi, I saw your page and I must say you’re doing something great. Many real estate firms in Nigeria are selling fast on Instagram, but the difference is usually the branding, clean, professional designs that build trust. That’s what we specialize in at DITS. If you’d like, I can share a sample idea of how your listings could look.” The real estate firm agrees and responds, with : ” 👉 Thank you, Oola. We would love to see your samples, and maybe we could work something out.” After some exchanges, they later reach out for branding and social media management.
- 19. The "Show, Don'tTell" Approach: • Instagram is a visual platform, so we should show the benefits of our work, not just talk about it. • A simple screenshot of a website we've built or a graphic from a branding project is more powerful than a long description. • Example: We can create a Reel showing a before-and-after of a client's old website to our newly developed, modern site. Story-Driven Content for Leads: Short-form videos (Reels) are a great way to tell a story that connects with clients. • Highlight a common problem (e.g., a business struggling with outdated tech). • Show how our solution makes it better. • End with a clear Call-to-Action (CTA), like "DM us for a free consultation."
- 20. HOW WE SPEAKTO CLIENTS
- 21. Goal: Turn conversationsinto conversions by focusing on client problems. Formula: Problem + Agitate = Solution Problem: We identify the client's pain point. (E.g “Figure out if they have a website , then ask if they are struggling with slow and website traffic and performance?") Agitate: We explain the consequences. ("This isn't just a traffic problem, it's costing you sales and clients.") Solution: We offer our service as the clear solution. ("At DITS, Our digital marketing team can get you the traffic you need to grow your business.")
- 22. Embodying DITS inour personal Social platforms
- 23. Goal: Leverage ourpersonal social media to grow our company. • When we share company content, our reach and engagement can increase drastically through personal connections. • People trust us as individuals more than a corporate brand, which makes our company more relatable and trustworthy. How do I embody DITS? • Prioritize Platforms: Let's focus on LinkedIn, Instagram and Facebook, where our B2B clients spend most of their time. • Share Value: Don't just re-post social media links. Add your own perspective or a personal insight to make the content more engaging. Also share to groups you belong to or groups you know Founders, CEO's and business owners belong to. • Engage: Actively respond to comments and messages to build relationships. Our goal is to be seen as "active listeners" who care about our clients' needs.
- 24. Building Our Local Network Goal:Build strong, trust-based relationships and find partners in our community.
- 25. Join the RightGroups: • We should actively join and participate in both Tech groups and local business groups. Trying to do it all on our own will lead us nowhere. We should always know who, when, where and what events are being held and make a plan around how we can attend, network, learn, share and generate leads. These groups give us direct access to potential clients and partners.
- 26. • Speaking atan event establishes us as experts and gives us a stage to reach potential clients. • What to Say: Our presentations at events should focus on solving a problem for the audience or giving them valuable information, not just a sales pitch. We should be teachers, not just sellers. Speaking at Events:
- 27. Conclusion: Finding & Pitchingthe Right Client Goal: Stop selling to everyone and start targeting the right people with a clear pitch.
- 28. Start by NichingDown: • Our biggest challenge is trying to be a "jack of all trades." We need to focus on a specific problem for a specific client. • We can't sell "everything to everyone." We must be specialists. How to Pitch Each Service: CCTV & Car Tracking: • Target Clients: Logistics companies, businesses with large fleets, and ride- hailing services. • Pitch: Focus on how our service helps them save money by protecting their assets from theft. Web Dev, Mobile App, Digital Marketing: • Target Clients: Small and Medium-sized businesses (SMEs) that want to expand their reach and find clients online. • Pitch: Focus on how our services help them grow their business, increase online visibility, and get more customers.
- 29. IT Consultancy: • TargetClients: Business owners with operational inefficiencies and government agencies working on digital transformation projects. • Pitch: Focus on how we provide expert guidance to streamline their workflows and help them become more efficient. We can also highlight our local expertise in dealing with challenges like inconsistent internet. Graphic Design & Branding • Target Clients: Small businesses, startups, shops, schools, and companies that want to look serious and stand out. • Pitch: In Nigeria, the way your business looks is the first thing people judge. If your logo, flyers, or online posts look rough, customers may not take you seriously, even if your service is good. We help your business look professional and attractive so that people trust you and want to buy from you. Good branding makes customers choose you over others.
- 30. Class activity • Writea Linkedin Post sharing your working experience at Decent I.T. Services and a recent course or training you took and how it impacted you positively (take or add a photo of yourself to this) • Choose 4 Keywords that your ideal target audience will normally search for when looking for a service on Linkedin or that they offer as a service in their own company, and optimize this in your bio. • Craft a short paragraph Linkedin Inmail Message with a subject around that keyword e.g. ‘Collaboration to improve your organization project management services” • Update and Optimize your Linkedin Bio with relevant keywords and mission / bio statement and banner image • Take a BTS Instagram photo of you while working. • Write a caption for a post and add a hook (at the end of the post) asking people to drop comments for more information or content on the
- 31. Class activity • Updateand Optimize your Tiktok, and Instagram Bio with relevant keywords and mission / bio statement and banner image • Create Facebook Page and optimize based on your personal brand
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- 33. 1. • Create anAccount on Apollo.io (for Apollo.io Account Holders) • Create a Sequence with an offer to a prospect based on the ideal customer profile you created in class today • Goal: Schedule a meeting to discuss or describe your offer STEPS P.S: - Create a long-tail keyword using your pain points and how you help them, problem you are solving and search for your prospects on Linkedin - Use this long tail keyword to search on Linkedin advanced search for a prospect (your ideal customer profile) - Copy this URL from Linkedin and paste in Apollo.io - Get a prospect's email from Apollo.io with the url from Linkedin - Create a Sequence with an offer addressed to this prospect 1b. • (For Non-Apollo.io Account Holders) (if you have issues creating Apollo.IO) • Use Linkedin to create an Inmail to a lead generated based on the ideal customer profile you created in class today STEPS P.S: - Create a long-tail keyword using your pain points and how you help them, problem you are solving and search for your prospects on Linkedin - Use this long tail keyword to search on Linkedin advanced search for a prospect (your ideal customer profile) - Click on the profile - Send them an Inmail Message Class activity (class 2)
- 34. 2. Create aLead Magnet (upload the lead magnet on your google drive or any link of your choice) Paste the link to the lead magnet in your Instagram, Tik Tok or Linkedin Bio with a short caption e.g. Get Now, Book Now 3. Engaging, Building your Network (Other Connections) and Buying Signals • Spend 10 - 15 minutes max Commenting, liking, and sharing content published by your connections between today 17th and Friday 19th September 2025 (copy the links for evidence) • Make 1 direct introduction via comments , dms between two members of your network who may not know one another. • Search and Join only 1 Industry specific Group on Linkedin related to your product or service, or what you do and observe members discussing challenges, sharing ideas, and looking for solutions and respond with thoughtful comments or valuable solutions. (you will share the link to 1 post from this group in the next class) Class activity (class 2)
- 35. Class activity (class2) https://forms.gle/2SD6FYawaWV4jUZr7
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