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Content curation: your next Social Media Marketing idea
The document discusses content curation as a vital strategy for social media marketing, emphasizing the importance of brands becoming media to enhance relevance. It outlines seven best practices for effective content curation, including starting with existing activities, organizing sources, filtering with purpose, and measuring impact. The text also highlights the ethical considerations in content curation and encourages community building around shared interests.
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Content curation: your next Social Media Marketing idea
- 1. Content Curation: YourNext Social Media Marketing Idea Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
- 2. Content Curator ? 1. “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava) 2. “A Web Super Hero” (Steve Rosenbaum)
- 3.
- 4. The Social Webis crowded I’m talking to you! I’m looking for you!
- 5. It’s hard toget heard !
- 6. It’s hard tobe found !
- 7. “Brands must becomemedia to earn relevance.” Brian Solis
- 8. So how canyou make an impact to develop your Organization?
- 9. Try to beeverywhere?
- 10. Spend hours creatingrelevant content to engage your audience?
- 11. Here come thepassers
- 12. The Interest Graph:where Social Discovery meets Search Relevancy discover Social Graph Interest Graph noisy relevant Search find
- 13. 7 Content CurationBest Practices: 1 Start from what you already do and define your format accordingly • What Content do you already read? Send by email? Tweet? What do you already do? • Images, Articles, Blog Posts, Events, Videos, SlideShares… What type of Content? What • Pinboard Story Magazine Video Channel Curation format?
- 14. 7 Content CurationBest Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources
- 15. 7 Content CurationBest Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose
- 16. 7 Content CurationBest Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view
- 17. 7 Content CurationBest Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view 5 Make it your Content Hub
- 18. 7 Content CurationBest Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view 5 Make it your Content Hub 6 Measure your impact
- 19. 7 Content CurationBest Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view 5 Make it your Content Hub 6 Measure your impact 7 Build your Community of interests
- 20. Content Curation Ethics: Beth Kanter (@kanter)
- 21. Ashoka.org Leading the wayto an Everyone a Changemaker World http://changemaking.ashoka.org
- 22. CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer
- 23. ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information
- 24. The Encouraging Report Curating good news! by Pastor Timothy Utton http://news.encouragingreport.com
- 25. Beth Kanter @kanter www.scoop.it/u/beth-kanter
- 26. Thank you! Join us! TweetChat on Content Curation for Non-Profits With JD Lasica (@jdlasica) #scoopitchat October 18, 2012 – 11am PT Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis