Content Distribution V2
- 1. Versaly Entertainment and Versaly Mobile Broadcasting Co. Mobile and Multi Platform Digital Media Distribution
- 2. Who We Are • Versaly is a global mobile media and entertainment company for the always-connected mobile generation • Founded in October 2000 • Based in Seattle, WA USA • Vmbc.tv is a mobile video syndication network operated by Versaly • Actively operates, produces and programs mobile video channels • Expanding into non-mobile distribution channels • We are an experienced, dynamic, hard-working and aggressive company with great relationships throughout the industry • Read more at http://blog.versaly.com/about
- 3. What We Do Versaly focuses on 2 areas of mobile media 1) Video - aggregate, publish, distribute and market 2) Wallpaper - aggregate, publish, distribute and market We are a mobile media company …and mobile is our #1 focus
- 4. Versaly Mobile Broadcasting Co. The Mobile Video Syndication Network
- 5. Mobile Video Syndication • Wide-scale mobile video distribution is complex • Each carrier, social networking site and video portal • has their video own specs, guidelines, supporting data, delivery processes, proprietary ingestion and management systems • Our Production Syndication Platform (PSP) allows Versaly to easily and scalably deliver video to all these mobile video destinations – and to the mobile viewing audience • Produce 14 video formats to support over 250 handset models • Consumer facing titles, meta-data, search terms • Report back with a single aggregated and normalized format • Active programming • Daily/weekly activity to maximize viewership • Deck placement, ordering, availability, search results, etc. • Relationships enable featured placement and other marketing
- 7. • Reach your target demo on all the devices and platforms that they use - mobile, web and television. • The elusive 18-24 year old demo consumes entertainment on all three devices. Plan your campaign to reach them all. • Vmbc.tv offers programming for all of these platforms. Multi Platform
- 8. Mobile • The mobile phone is both in-home and out-of-home • It is always on and always with the consumer • It is the “must-have device” for 18-34 year olds • One ad displayed at a time, doesn’t compete for “ad eyeballs” Web • Fully interactive • Deepest and widest distribution network • Largest audience, easiest to find, easiest to search • Registered in top conceptual search engines, 5 million searches daily • Ability for viral forwarding/sharing Television • TiVo Cast subs in 850,000 US homes • Most popular device for watching video • Single ad may produce multiple consumer views • Pre-rolls and post- rolls more acceptable Multi Platform VOD With VOD, viewer actively selects program, episode, place and time to watch; the consumer is fully engaged with his/her screen
- 9. • Comedy – Sketch outperforming Standup Comedy • Entertainment – Hollywood News, previews, etc • Fashion – Female-focused glamour, fashion, shopping • Music Videos – Top 40, Rock, Hip Hop • News – Daily, weather, finance and weekly summary • Sexy Girls – Non-nude • Sports – Mainstream and action/extreme Top Video Genres
- 10. m.Vmbc.tv • Own distribution point within syndication network • m.Vmbc.tv available in RIM BlackBerry store • Both online and on-device • Better and quicker insight, greater flexibility • Featured placements
- 11. Program Syndication • Vmbc.tv programming availability varies for each distribution channel • Programs and episodes vary based on viewer trends, usage statistics and portal demo to maximize viewership • Programming strongly defines audience demo • Most distribution channels are cross-carrier and nation-wide • Can hyper-target for RIM BlackBerry devices and other segments • Vmbc.tv works closely with our distribution channels to provide featured listings and promotional placements to drive viewership • Approx. 267 million mobile phone users in US • Over 10% are mobile video viewers (over 26 million) • 18-34 yr old demo comprise over 65% of market
- 12. Products & Territories • Products • Streaming video-on-demand • Subscription (watch all you want) • Free, Ad-funded (watch all you want) • MMS Alerts Subscription (one URL per day sent to subscriber) • Video clips • Subscription (download and watch all you want) • Pay-per-download • MMS Alerts Subscription (peer to peer) • Quantity • 20+ video clips per program per month • Territories • Primary in USA – strong coverage to majority of mobile audience • Secondary in Europe • Tertiary in Asia
- 13. Vmbc.tv Services • Marketing and Marketability • Program Concept Evaluation and Market Analysis • Content Review (compliance to standards) • VOD Programming • Selection, publish dates, expire dates • Post-Production (quality & consistency) • Any format, frame-rate, audio-quality & bit-rate • QA – optimize both audio and video quality • Final Cutting/Editing (creative) • Inventory Management • Hosting and Delivery • Dedicated and secure delivery network – FTP, XML, etc • New distribution channel development • Viewer Acquisition and Retention Strategies • Tracking and Reporting • Ad Sales
- 14. The Mobile Personalization B2B Distribution Network
- 15. Mobile Merchandising • Keep up with current events and pop culture • Research and maintain demographic info on consumer groups • Fully understand distribution channel’s strategy • Ensure deck is aligned with strategy • Ensure deck is aligned with customer demographics • Select the right content to sell to the target consumer • Produce over 200 WP formats to support over 600 handset models across all distribution partners • Market the content in an attractive manner • Potentially create branded categories on deck • Consider redundant placement • Promote the content • Review results and recommend new actions
- 16. Mobile Merchandising results in the “best of the best” products for the target demographic offered for sale in the easiest-to-find categories…to optimize sales. Results
- 18. Online Catalogs • Sales pitch – rationale behind packages • Demographic, market and other research included • Well-defined, well-organized packages which can be placed on deck “as is” • Allows consumers to find what they want easier/quicker • Package and items named to influence sales • Automatically delivered • Don’t have to order every one • Easy access, easy viewing, easy ordering • Keywords supplied upon order delivery • Does not replace periodic sales/merchandise calls
- 19. Email Communication Sales Message Unobtrusive, read when time permits
- 20. Personalization Catalogs Easy for storefront mgr to preview, order, track, receive and push live
- 22. Easy Ordering Quick and easy to preview and order Check or don’t Receive confirmation email with itemized order
- 23. • Sexy (Girls and Guys) • Celebrities • Landscapes, Landmarks and Scenery (Destinations) • Urban (Multicultural) • Teen, Tween & College • Art and Illustrations • Popular Culture and Niche • Religious/Spiritual • Holidays, Seasonal and Gifting • Latino (Mexico, PR, Cuba, other regions) Top Wallpaper Genres
- 24. Products & Territories • Products • Wallpapers and Screensavers • Graphics, illustrations and photography • Still, animated, slideshows and video • Pay-per-download and subscription (download all you want) • MMS Subscription (Alerts and P2P) • Ringtones (TruTones, VoiceTones, Video Ringers, Alarms) • Ringback Tones • Quantity • Varies greatly (depending on product) • Hits-based business, more content increases chances for success • Territories • Primary in USA – strong coverage to majority of mobile consumers • Secondary in Europe • Tertiary in Asia
- 26. iPhone Wallpaper App • Available in AppStore • Fully interactive application • Click-thru’s to your website • Provide value to consumer • With repeated display of your brand/message • Every screen has branding opportunity Preview Screen Full Image Mode Image Info App Description Save to Phone
- 27. Versaly Services • Marketing • Category/Genre Concept Evaluation and Market Analysis • Content Creation (your brand) • Content Review (compliance to standards) • Post-Production (quality & consistency) • Inventory Management • Hosting and Delivery • New distribution channel development • Viewer Acquisition and Retention Strategies • Tracking and Reporting • Mobile Content Management
- 28. Benefits of MCM • Expedite content into the mobile marketplace • Assist in reviewing raw inventory to create mobile products • Select the “best of the best” • Online catalogs – merchandise w/ proper item names and groupings • Easy to manage and send product offering • Maintain brand integrity • Single set of highly compelling assets in inventory and ready for distribution • Consistent standard of content and high-quality throughout the market • All steps approved by Client – “trusted partner” • Versaly does all post-production in world-class production studio • Improve Client’s mobile performance • Lower mobile entry costs • Optimize mobile products for maximum sales • Very responsive - quick turn-arounds • Easy for Storefront Manager to preview and order • Delivers with keywords for platform search engines • Delivery reports ‘cc’ed to Client
- 29. Summary • Experience – One of the most mature and established content companies in the industry…8+ years • Focus – Content and B2B delivery of that content • Ability – Full staff to meet all needs • Expertise – Merchandising well-defined, relevant, creative and researched collections presented cleanly • Thorough – Names, categories and meta-data provided • Execution – Easy and efficient process, running smoothly for 3+ years
- 30. 555 116th Avenue NE Suite 232 Bellevue, WA 98004 (425) 577- 0201 Copyright © 2000-2009, Versaly Games, Inc. All Rights Reserved. Versaly and the Versaly logo are registered trademarks. Vmbc.tv, Hollywood Insider, Fast Lane, Underground Sound, Club Brazil, Fleur and their respective logos, “Big Entertainment on Small Screens” are trademarks of Versaly Games, Inc. All other product and company names contained herein are trademarks, registered trademarks, or copyrights of their respective owners. Permission to use or reproduce any information contained herein, in its entirety or any portion, must be obtained in writing from Versaly’s President. Any unauthorized use of the contents herein is strictly prohibited. Thank you www.Versaly.com m.Vmbc.tv For further information contact: Stefan Heller VP of Asset Mgmt email: [email protected] mob: (206) 399 - 3017