Content Marketing Using Stories
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This document discusses how stories are more memorable than facts and can shape perceptions and motivate action. It identifies four key elements of an effective story: having a clear goal, grabbing attention with an engaging hook, engaging the audience with a protagonist and their journey, and enabling the story to be easily retold. Stories are a powerful marketing tool.
Content Marketing Using Stories
- 1. Content How to use stories Marketing steverayson
- 2. Why use 22 times more Stories? memorable than facts and figures steverayson
- 3. Stories Shape how people see you and feel about you steverayson
- 5. Stories Are powerful They provide insights effectively steverayson
- 7. Stories Persuade people They can move people to action steverayson
- 9. Stories Four elements to a successful story according to Jennifer Aaker, Stanford Professor steverayson
- 10. 1 A goal Why are you telling the story? What do you want audience to do? steverayson
- 11. 2 Grab attention Why will people listen? What is the hook? steverayson
- 12. 2 steverayson
- 13. 3 Engage Who is protagonist? What is at stake for them? What is the journey? steverayson
- 14. 3 Engage Who is protagonist? What is at stake for them? What is the journey? steverayson
- 15. 4 Enable Why would someone share? Is it easy to retell? steverayson
- 16. More Reading Thank you Harnessing the power of stories – Jennifer Aaker steverayson.blogspot.co.uk How to tell a story – Five TED videos steverayson