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Content Marketing Strategy Overview
This document outlines a marketing strategy that begins with defining goals and objectives focused on helping specific audiences. It discusses developing content to solve problems and add value, distributing content through a blog, website, email, and social media. Channels, topics, formats, a content calendar, and promotion strategies are proposed. Ongoing optimization based on analytics ensures continuous improvement toward converting contacts into customers.
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Content Marketing Strategy Overview
- 1. Your Company Contact MarketingStrategy
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- 3. Strategy Start with theend in mind Mission Who are you helping What will you deliver to them How will they benefit Goals (Business Outcomes) Objectives Niche, Audiences, Buyer Personas 3-5 Keyword Phrases
- 4. Voice Process System Roles Software Channel Plan Which channels,what will you do in them, what content will go in them Research Leverage Partners Strategy
- 5. Content objectives Solve problems Meetneeds (allow clients to self-identify) Build relationships (be mindful of context) Relate to and educate (humanize your brand) Build authority and establish trust Listen, educate and demonstrate (your expertise) Add value Strategy
- 6. Content Topics, keyword research BlogContent Calendar (topics, rough ideas, trends) Types and formats of content Gated and/or non-gated Distribution (LinkedIn publisher, Medium, social media, email list) Syndication (RSS) Share directly with prospects Length Long-form (cornerstone content, evergreen content, shareable) Short-form (news) Strategy
- 7. Content Promotion Social media (organic) Socialmedia (ads) Google Ads (promote long form content) Email List Guest Posting on industry blogs StrategyStrategy
- 8. Website Design for LeadGeneration User Interface Wireframe Storyboard (?) User Experience Analytics (set up Google Analytics) Aesthetic Design Theme Layouts Color Scheme Typography
- 9. Search Engine Optimization Backendoptimization (meta-data, tagging, etc.) Great content Writing for SEO (semantic search, keywords in copy) Copywriting Long-form content (maximize time on site) Direct Search (list site address in all print collateral) Organic Search Paid Search (?) Website
- 10. Blog Content strategy Content calendar Categoriesof subject matter Conversion (into subscribers, members and social media followers) Website
- 11. Blog Subscribers Subscribe viaRSS or email Exclusive content for them (membership section) Landing page describing subscriber benefits Reasons Testimonials Multiple CTAs Website
- 12. Blog Social Media Organic SearchGuest Posting Referrals Email List CTA Landing Page to access offer Free Offer Website
- 13. Email Email Strategy Use Mailchimp(free under 2K on list, 12K emails a month) Sign up form (right rail, header?, footer, inside content, links on home and contact pages) Automated responses (thank you, drip auto-responder series) Convert subscribers into leads Promote on social
- 14. Email Content Optimize subjectlines Short and conversational Include social proof Include downloads via landing pages Single CTA (in text form) Email
- 15. Social Media Strategies Goals(SMART) Share blog content Curate relevant and useful third-party content Entertain CTAs Incorporate SEO strategy Ask for shares and follows in blog posts Use url shortener and url builder to track in analytics Influencer marketing LinkedIn, Google+, Twitter, Flipboard?, other? (optimize for each) Social Media
- 16. Optimization Monthly (at least)site (Google analytics) and social media analytics to inform optimization Funnel traffic to landing pages that convert Remove barriers to conversion Follow up email survey and/or Website survey to find out: User intent and specific problems/opportunities The biggest thing they are struggling with The level of satisfaction with your offer Barriers to conversion
- 17. Thank You Mobile AtomMedia Reuben Walker [email protected] @mobileatom http://mobile-atom.com