Context for netflix growth engineering leadership role
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The Growth Engineering team at Netflix works to optimize the signup flow through testing and integrations to improve long term revenue growth. Their focus is on improving device-specific signup flows globally through payments integrations, partner bundling opportunities, and ensuring high performance and scalability of their microservices. The role involves collaborating across teams to develop new ways to incentivize qualified customer signups worldwide through a data-driven approach.
Context for netflix growth engineering leadership role
- 1. Growth Engineering Leadership Role Improving the Netflix non-member signup flow through A/B testing, payment & partner integrations. Gopal Krishnan [email protected] Director of Engineering, AdTech & Growth
- 2. Worldās Leading Internet TV Network ā Opportunity: > 700M Broadband Households ā 110M+ Members ā 190+ Countries ā Signup flows on Web, Mobile, TV ā ~ 20M net new members a year ā Commercial Free ā Original Content ā TV ā Movies
- 3. With Continued Growth Globally ...
- 4. Growth Engineering Team Mission Improving Netflix long term revenue by optimizing the signup flow.
- 6. Core Focus Areas ā Optimization of signup flow to maximum long term revenue. ā Signup flow API backend infrastructure. ā Member account management. ā Free trial eligibility and abuse detection. ā APIs to ease integration of Netflix app with account, payment, billing, etc.
- 7. Three Key Stakeholders Product Managers Global Payments Business Development
- 8. Product: Optimizing The Signup Flow Help execute hundreds of the signup flow variations around: ā Device specific flows to make signup easier ā Providing context about the Netflix product and pricing ā Country specific nuances across the globe
- 9. Payment Integrations at Global Scale Payment methods to support global scale including Credit, Debit, Direct Debit, gift card, prepaid, postpaid. Global payment integrations of various types (Paypal, iTunes, Google Play, etc.) Integrations with large country-specific payment methods as needed.
- 10. Partner Integrations Across The Globe Bundling Netflix product with partners such as ... T-Mobile in the US Globe in Phillipines.
- 11. On All Major Signup Platforms ... http://devices.netflix.com
- 12. Architecture Acquisition UI Signup backend. a.k.a. ādynecomā service. (protocol & state mgmt) Signup customization service Free trial eligibility service Payments module Native account module Partnership module Dependent services such as payment, billing, account, etc. ā what we do Billing module
- 13. Itās Still Day One ... We continue to routinely develop features that drive large revenue gains. Global coverage for payment methods is a long road. Partnering with major national and regional ISPs, Mobile Carriers for bundling opportunities.
- 14. About YOU! ā You have an eye for top talent and know how to attract and retain it. ā Enjoy working collaboratively with a wide range of cross- functional partners. ā Love solving tough problems and thrive in ambiguity. ā Have an eye on the right architecture to enable optimal velocity to keep pace with the business needs. ā Are curious about the broader business.
- 15. What Will You Learn? ā In partnership with Product, Payments, and BizDev team you will develop more effective ways to incent signup of qualified customers across the world. ā Use A/B testing and a data driven approach to drive the business forward. ā Expand your knowledge, working quickly on cutting edge technologies ā Have fun!
- 16. Culture
- 17. Innovative Culture: Freedom & Responsibility Every Netflix employee has the freedom to do their best work and the responsibility to achieve excellence. Values Are What We Value ā Judgment ā Communication ā Impact ā Curiosity ā Innovation ā Courage ā Passion ā Integrity ā Selflessness ā Diversity & Inclusion Netflix Culture Slides
- 18. Tech Stack & Tech Culture
- 19. Growth Engineering Technology Stack
- 20. Engineering Culture - devops Insights into our systems enables Operational Excellence
- 21. Challenge: Performance / Scalability Growth Engineering microservices are in the critical path for the Netflix signup experience ā Services must be performant ā Services must be highly available ā Services must scale dynamically and we need to be responsive to problems in large and small markets
- 22. Developer Tools: Code, Build, Bake, Deploy https://medium.com/netflix-techblog/how-we-build-code-at-netflix-c5d9bd727f15
Editor's Notes
- #4: https://www.statista.com/chart/9799/netflix-vs-cable-pay-tv-subscribers/