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There are No Gurus (Vol 2)
The presentation discusses effective strategies for using social media, emphasizing that it is a tactic to achieve specific goals rather than an end in itself. Key recommendations include understanding your audience, being authentic, engaging conversationally, and regularly measuring engagement. The document advises against ignoring negative comments and stresses the importance of learning from mistakes in social media management.
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There are No Gurus (Vol 2)
- 1. There are NoGurus But hopefully this will help you get the most out of social media Dave Tyler @dtyler321 April 18, 2013
- 3. Why that namefor this presentation? • I’m not really that smart • There’s too much to know • The field is changing so rapidly • Those who calls themselves gurus or experts are selling something.
- 4. A few groundrules • Some of what you hear will sound contradictory • None of what you hear is “THE right answer.” • Some of what you hear will probably be invalid in 6 months • I’m not going to recommend you use any particular platform • Your mileage may vary
- 5. Have Goals • Whatare your goals? Recruitment? Increased Enrollment? More Likes? • Social Media is a tactic. Not an objective. • Pick a goal, then figure out best platform to help achieve that goal. • Numbers are nice, results are better
- 6. You Can’t DoEverything
- 8. 8 This is Pheed Text Ihave no idea what it does. ...but I made an account anyway Text Text
- 9. Get Personal First •Makea Personal Account First •This allows you to play around and get comfortable. •Also allows you to follow people in your field to see if they’re doing anything. •The Great Google+ Land Rush of ’11
- 10. Study Your Audience •Lookaround. Where are people already talking? •Who are they? •What are they asking for? •This will give you an idea of where to focus.
- 11. Find a Friend •Someone who can help you learn • An advocate • Maybe lots of someones • Get S.M.U.G., if you can. • Find cheap student labor
- 12. Don’t let yoursites become this
- 13. Be Proactive andResponsive. • Don’t ignore your page • Post Regularly • Provide answers • Even the tough stuff. • It’s okay to say “I don’t know. I’ll look into that for you.” • If you’re not talking someone else is doing it for you
- 14. Be Conversational • Writein English, skip the jargon • Social Media is not a press release or a white paper or a dissertation • Be lighthearted (where appropriate) • Start conversations, don’t just react. • Ask questions.
- 15. Be Authentic • Don’ttry to be something you’re not. • “Authenticity builds credibility slowly, but shameless promotion can destroy it quickly.”* • Use the resources at your disposal to build that credibility. • You don’t need to hit people over the head w/ marketing messages or admissions deadlines. *Greg Perfetto & Jeff Arnold of AdmissionsLab.com
- 17. Don’t Be Rude •It only takes a minute to become a meme • Ocean Marketing • Penn Admissions • Even the rude people on • your page most likely just • want a response
- 19. Add it toyour job description • “When am I going to do my work?” • THIS IS YOUR WORK! • Carve out 15 minutes in the morning and/or afternoon. • Or try the Google approach- 50 min work followed by 10 min. of putting out fires. • Increases your value to your organization
- 20. Watch. Explore. Measure. •Don’t just plunge in headlong. Observe first. • Your communities will tell you what they want. Listen. • Use the stats functions of different platforms • Google Analytics • Consider a service, if you can afford it. – Hootsuite, Radian 6, IceRocket, Sprout Social
- 21. Don’t Link YourAccounts • People will catch on • If you catch an error & delete post from one, do you remember to delete from the other? • Different social media outlets treat content differently. • Different audiences receive content differently.
- 22. 22 Alexandra Kogut • Murderedin her dorm room • Community was shocked, seeking info • We sought to listen as much as we could and provide answers • Also sensed a community that was motivated
- 23.
- 24. Don’t Run FromYour Mistakes
- 25. Don’t Be Afraidto Fail • You can only learn from the experience • What will it really have cost you? Social Media is cheap • You’ll still seem cool and edgy
- 26. Questions? Complaints? • @dtyler321,[email protected] • Facebook.com/dtyler321 • Slides at www.slideshare.net/Dtyler321. • BLATANT PROMOTION ALERT: Read www.link.highedweb.org
Editor's Notes
- #4 5 things you must know!!!! To me that’s a danger sign. Sure they may be good, but….
- #5 “ The right answer” It will work, but it’s not the only way. These are nuggets I’ve picked up. In a lot of cases from other people. They work for me, and I hope you can apply them broadly
- #6 Seth Meranda, of University of Nebraska Lincoln calls this “measuring the bright and shiny” His point is it’s nice to pile up big numbers, but what do they really mean. Seth likes to bring social media and Google Analytics together to help measure results. If your goal is to recruit 1,000 new out of state students, can you do that by generating1,000 new out of state student likes on your facebook page? How many of those new likes click a link to your admissions pages from Facebook?
- #7 Share This--- over 300 options
- #8 Establish footholds. See how they work. What are your audiences gravitating toward?
- #12 They’ll have new ideas, tips
- #13 Your social media presences require care and feeding. They’re like children. Don’t expect them to take care of themselves. When you let them take care of themselves they come home with boyfriends named “Snake” or end up phoning for bail money. We have some departments I won’t name….
- #14 Don’t think “I’m done.” If you’re not talking, someone else is doing it for you. Bezos: Your brand is what people say about you when you’re not in the room.
- #16 They’ll see through phoniness Guest posts from a professor? Admissions Counselor? Student? RIT Brick City Ambassadors. We’re emulating that at Brockport Share interesting articles on different topics. Adult Ed success stories perhaps? Then ask your audiences how they are coping as students.
- #18 No matter how badly you’d like to gives someone a good verbal kick in the pants….one moment of satisfaction is not worth the headache you are about to create for yourself. It only takes a minute to become a meme
- #19 It IS Your Job Description
- #20 You’re not too old, too busy, too set in your ways, It’s not a “nice thing to do” it’s a necessity. Are you REALLY doing work that whole hour when you sit at your computer to eat lunch?
- #21 Imitation is a form of flattery. Adapt it. Mutate it.
- #24 2,500 likes. Video. Twitter message about so much love here tonight. Continuing to work to highlight the cause of domestic violence prevention all year.
- #25 Red Cross used this as an opportunity. Community appreciated their honesty and candor. Has turned into a fundraiser. Pints for Pints.
- #27 Please stay in touch... I want to learn from you too.