Conversando com Computadores
Download as PPTX, PDF0 likes654 views
The document discusses the development of conversational interfaces and an AI assistant called CognIA. It summarizes that CognIA is being developed as a self-service investment adviser using conversational interactions to help users make more informed financial decisions. Interviews and studies were conducted to understand target users and inform the design. The system aims to capture the wealth advice market by addressing a lack of financial knowledge through an easy-to-use, responsive mobile assistant.
Conversando com Computadores
- 1. © 2014 IBM Corporation The Hour and Time of Conversational Interfaces Claudio Pinhanez, Senior Manager, IBM Research Brazil [email protected], @cinhanez
- 2. Claudio Pinhanez IBM Research – Brazil Senior Manager Social Data Analytics Research Professor, Univ. of São Paulo, 1987-1993 PhD MIT Media Lab 1993-1999 IBM Research, 1999-2008 IBM Research - Brazil, 2008-2016
- 3. © 2015 IBM Corporation Conversational Systems, the 4th Interface Paradigm 3 1. batch 2. command line 3. point & click 4. conversational
- 4. © 2015 IBM Corporation IBM Watson: Processing Text at Scale is Possible 4 CC = AI + BD
- 5. © 2015 IBM Corporation Deep Learning: The Power of Machine Learning + Big Data 5 DL = NN + GPU
- 6. © 2015 IBM Corporation Adoption of Conversational Interfaces in China 6
- 7. © 2015 IBM Corporation Cognitive Computing to Everyone: Watson Developer Cloud 7 http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/
- 8. © 2015 IBM Corporation What is New? What is Better? What is Easier? Multiple sources is easier Multiple users is easier Remembering is easier Assynchronicity is easier Sidetracking is easier And a lot easier than command lines.... 8
- 9. © 2015 IBM Corporation BUILDING A MULTI-AGENT CONVERSATIONAL SYSTEM 9
- 10. ©2015 IBM Corporation 22 September 201610 IBM Research CognIA: Opportunity and Motivation In Brazil: > 6M customers BB Estilo: 2.5M Santander Van Gogh: 1.6M Itau Personnalite: 650K Bradesco Prime: 420K HSBC Premier: 300K Addressable market in Brazil: around R$ 1T Current wealth management services are based on expensive consultants for high net worth individuals Opportunity for self- service wealth management advisors: scalable, suit for younger generations.
- 11. ©2015 IBM Corporation 22 September 201611 IBM Research 1 - Understanding Interviews *Motivation factors *Everyday behaviors 2 - User style preferences Scenario based study 3 design concepts *Explore ideas with users 3 - Cognitive dialogue Wizard of Oz tool *User questions *Dialogue flow User studies Inform visual design Context Preferences Motivations Participants <40 years old high income bracket, digitally enable, educated, not well informed about investments
- 12. ©2015 IBM Corporation 22 September 201612 IBM Research CognIA: Self-Service Investment Adviser What: easy-to-use, interactive investment adviser which helps user to make more informed financial decisions. Customer: mass affluent, less than 40 years, digitally enabled, people who do not like and/or do not know finances. Strategic intent: to capture wealth advice market by pro-active handling of lack of financial knowledge and uneasiness with money. How: to extract financial advice from news feeds; and to use short-text dialogue analytics to create a responsive mobile “buddy”.
- 13. © 2015 IBM Corporation Cognia Demo 13
- 14. ©2015 IBM Corporation 22 September 201614 IBM Research CognIA Prototype: Direct, Simple, Conversational
- 15. © 2015 IBM Corporation IBM Research – Brazil [email protected], @cinhanez