This document covers the importance and methodology of Conversion Rate Optimization (CRO) for startups, emphasizing the use of scientific methods and tools to enhance website performance and user experience. It includes a case study on Transfercar, which illustrates the CRO process, resulting in improved conversion rates and significant revenue increases through systematic investigations, ideation, experimentation, and analysis. The case study demonstrates effective strategies to optimize request funnels and user interactions to drive growth.
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