The document outlines the tasks, activities, start dates and end dates for an 11-week marketing campaign project. It includes researching an existing campaign in Week 1, pre-production like creating a proposal, schedule and plans in Weeks 2-3, pitching the campaign in Week 4, production such as on-location filming and recording in Weeks 5-6, post-production including editing an individual advert and reviewing others' work in Weeks 6-7, and a final evaluation report in Weeks 8-9.