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Copywriting for Entrepreneurs: Lesson 1
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- 2. Project Shop: HowIt Works Weekly LIVE Lessons ● Every Monday 30 mins-1 hour ● Replay Sent out Same Day Assignments ● Due Every Sunday Night by Midnight ● Use Assignment Sheet for Worksheets and Submission Link Q&A ● Email Support ● Bi-Weekly LIVE Q&A Finished Project ● Each Week Complete 1 step of Project ● Last Week Do Final Step, Turn in Project
- 3. Overview: Copywriting for Entrepreneurs Week: 1 CopywritingBasics Week 2: Copywriting Formulas Week 3: Copywriting Subject Lines & Headlines Week 4: Calls to Action & Final Sales Email
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- 5. ● Selling WithWords ● Writing that will result in the reader taking action ● It’s Marketing ● It’s Brand Awareness ● It’s Persuasion
- 6. Copywriting is SeriousProfession ● Great copywriters command a minimum of $10,000 per project ● Many require a % percentage of your revenue from the project ● They are so effective they can guarantee a certain level of sales
- 7. Wise Words What youdon’t have in MONEY, You invest in TIME
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- 9. Subject Lines First Impression.Gets the attention. Entices & Creates Curiosity. Headlines Piques further interest. Intrigues. Makes them want to know more . Body Where you share your idea & create desire and lead to action. Call To Action Tell your reader what to do next. Conversion Do it well and get your desired action: Sale, link click, sign up, etc.
- 10. Gail Goodmans 10 CopywritingCommandments 1- 4
- 11. Commandment 1: Know Your Audience ●Who is this email going to? ● Who is your buyer persona? ● What is their day like? ● What’s important to them? ● How old are they? ● What have they purchased in the past?
- 12. Commandment 2: Determine Your Value (valueproposition) 1. Why should the customer buy your product or service? 2. What’s in it for them? 3. Why is your product better than the one down the street? 4. What are the KEY differences/differentiators?
- 13. Commandment 3: What isyour Unique Selling Proposition? (USP) 1. How does your OFFER stand out from the competition?
- 14. Commandment 4: What’s your Point? (objective) 1.What is the PURPOSE of this email? 2. What do you want them to know or learn? 3. What ACTION do you want them to take?
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- 16. 1 Reader 1 Offer 1Big Idea 1 Big Promise
- 17. Your TASK Week 1 DueSunday at Midnight Gather all the details by answering the questions on the worksheet ● The READER ● The OBJECTIVE ● The OFFER ● The PROMISE
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Editor's Notes
- #2 Welcome to the first Project Shop! I’m super excited to get going with this. First let me do a quick review of Project Shop and how it will work. Project Shop is essentially a SKILL OF THE MONTH club. Each month we will build our skills through completing a project. There’s so much out there you can read and learn, but nothing will commit it to memory like actually doing it. So each month we will have a skill topic. This month is COPYWRITING. Each Week we will learn a different element, and have a simple task that you can easily finish in a week. You will held accountable for your task and required to turn it in by midnight Sunday night. Complete each task and by the end of the month you will have a completed project. Does that sound good to everyone? Are you ready? Type in the CHAT ‘I’M READY”