Taking it to the Core:
Culture, Purpose and Values
Our attention span is shrinking.
5+
ventures
6
years in current business
50
employees
80,000+
entrepreneurs served
Culture is the
   building block
of a great company.
Core purpose is…
the reason for being
or
the why
Core values are not…
aspirations
honesty
respect
excellence
these are the rules to play
Core values are…
never changing
guiding principles
transcend product or service
and ultimately
the how
These companies get it…
Discovering
your core values
Core values
are all about
   stories.
Describe your best person
        10 minutes
Stories from managers
       1-3 months
How to test it
Fire or hire?
Same in next company?
Wordsmith
Reading
Building Your Company’s Vision
         By Collins and Porras
Make Your Values Mean Something
            By Lencioni
Vision Framework
  www.jimcollins.com
Visualize it
Performance Culture
Timely and
meaningful
feedback is
 valuable.
Reviews suck
So do them more often
Yes, quarterly
Core values
    50%
Competencies
    10%
Goals
 40%
Bonuses
Paid quarterly
Individual Goals
      50%
Company Goals
     50%
Authenticity is
more important
 than “selling”.
Stand out from the crowd, don’t join it.
Buzz
PR is helping reporters do their
job, not selling your crap
Entrepreneurship
DAVID HAUSER
         @dh
dhauser@grasshopper.com

Core Values & Core Purpose - EO Costa Rica 2010