The document discusses the objective of maximizing firm value in corporate finance. It notes that traditional theory holds that the objective is to maximize stockholder wealth by maximizing stock price. However, it also discusses some criticisms of this view, such as the fact that maximizing stock price does not necessarily conflict with meeting other objectives like treating employees and customers well. The document also examines some ways in which pursuing stock price maximization alone could potentially go wrong, such as managers prioritizing their own interests over stockholders or significant social costs being ignored.