ITC has engaged in corporate social responsibility programs for over 100 years focused on creating value for Indian society. Their CSR programs focus on health, education, livelihoods, the environment, heritage and disaster relief. In the last year they spent over 35% of CSR funds on health and sanitation, 15% on education and vocational training, and 10% on environmental sustainability programs. Key initiatives include the ITC e-Choupal ecosystem which empowers 4 million farmers with information, and their watershed development program which benefits over 3 million people. The presentation recommends ITC increase customer awareness of CSR activities and preservation of heritage, art and culture.