Develop an infrastructure cost
   optimization strategy
                  Jonathan Marsh
       Vice President Business Development

                   Chris Haddad
       Vice President Technology Evangelism
Develop an infrastructure cost
        optimization strategy
• Uncertainty, Volatility, and Opportunity
• Cost Optimization and Innovation Strategy
• How WSO2 Carbon and WSO2 Stratos is a
  strategic fit
Uncertainty, Volatility, and Opportunity
• Uncertainty: Economic slowdown and market sentiment
   “Singapore warned Monday that its economy will likely suffer a sharp slowdown next year as export demand
   from developed countries wanes... “
   Source: Associates Press published: 20 November 2011

   “the world economy is teetering on the brink of another major downturn.”
   Source: U.N. World Economic Situation and Prospects 2012 published: 5 December, 2011

   “Flash China Manufacturing Output Index at 46.7 (51.4 in October). 32-month low.”
   Source: HSBC Purchasing Manager’s Index published: 23 November 2011
Uncertainty, Volatility, and Opportunity
• Uncertainty: Shifting demographics and new works patterns
   – Demographic shifts
      • Aging global population
      • Supply greater than demand due to global competition
      • Less loyal, less predictable consumers
   – Work pattern shift towards
      • Service-based economy – organizations become more dependent
        upon intellectual power
      • Outsourcing non-core operations
Uncertainty, Volatility, and Opportunity
• Volatility: Increasing supply chain complexity and change
      • Rapid supply change adjustments
      • Short product cycles, many parts
      • Multiple competing suppliers
      • Just in time sourcing
Uncertainty, Volatility, and Opportunity
• Volatility: Price hedging and hot money flows
   – Highly variable input prices and asset bubbles
   – Currency foreign exchange fluctuations
   – Rapidly changing buyer demand
Uncertainty, Volatility, and Opportunity
IT Opportunity to reduce risk
• Improve capital efficiency
  – Economic slowdown and lower market sentiment
  – Price hedging and hot money flows
• Innovation to raise agility
  – Shifting demographics and new work patterns
  – Increasing supply chain complexity and change
Cost Optimization and Innovation Strategy
  To improve capital efficiency and raise agility
  1. Choose leaner technologies
  2. Re-discover and optimize IT best practices
  3. Leverage new business models
Choose leaner technologies
• What is “Lean Software”?
  – Designed to do just enough
     • No muda: waste code or
       unnecessary functionality
     • Only focus on real requirements –
       not feature checklists
  – Agile iterative development starting from Minimum
    Viable Product
     • Decide as late as possible, Code as fast as possible
  – Modular so that unnecessary code isn’t even loaded
  – Eliminate duplicate or conflicting code (unfortunately
    a typical result of M&A)
• Agility depends on good architecture
Choose leaner technologies

•       Lower resource use
    –     Minimize infrastructure growth and footprint
•       Easier and simpler to use throughout lifecycle
    –     Lower development and operation team spend
    –     configuration-based models, use open standard
          programming models
•       Future-proof and lower technical debt
    –     Lower startup and maintenance cost
    –     Add components as required
    –     Easy to integrate (internally and externally)
Cost Optimization and Innovation
               Strategy
To improve capital efficiency and raise agility
1. Choose leaner technologies
2. Re-discover and optimize IT best practices
3. Leverage New Business Models
Re-discover and optimize
            IT best practices
• Integrated business rules
• Analytics, monitoring, internal “billing”
• Data Volumes
  – NoSQL, MapReduce
  – Complex Event Processing
• Service orientation
• Identity & security management

                      © WSO2 2011
Cost Optimization and Innovation
               Strategy
To improve capital efficiency and raise agility
1. Choose leaner technologies
2. Re-discover and optimize IT best practices
3. Leverage new business models
Leverage New Business Models –
             on premise
• Ensure costs are proportional to actual production
  benefits received
• Eliminate license terms and fees which could lead to:
   – Shelf-ware
   – Evaluation delays
   – Project commencement delays
• Protect against single-vendor lock-in
• Compliment your team with expert support services

       This is what WSO2 means by “open source”

                         © WSO2 2011
WSO2 Value Proposition
• Address obstacles to enterprise middleware
  project speed, success, ROI
Simplify…                              Obtain…
  • technology acquisition              • freedom from lock-in and license
  • installation                           risks
  • development                         • low resource demands
  • adapting platform to specific needs • high performance and utilization
  • obtaining expertise                    rates
  • integration & interoperability      • world-class production support
  • adding new capabilities                system and SLA
  • addressing unforeseen needs         • high ROI with cost structure
  • deployment to achieve desired          aligned with actual production
    QoS                                    value obtained
                                        • confidence in technology evolution
                                           and innovation roadmap
How we achieve that value
• Industry-leading Innovation
   •   Modern, from scratch, design, implementation
   •   Complete, consistent platform
   •   OSGi componentization model
   •   Lean, high-performance code
   •   Cloud nativity
• Open source edge
   • Apache open-source licensing – only!
   • Business model aligns with production support (e.g. successful
     production deployment.)
   • World-class support services tailored to customer/project needs.
   • Accelerated development through open, transparent model and
     leveraging open source community.
WSO2 SOA Platform
WSO2’s Open Source Edge
Unique Support Model: “We build it. We support it. We manage
it. We improve it.”
    ●   No Support Engineers
    ●   No Project Managers
    ●   No Multi-Year Roadmap

●   WSO2 Support Offerings: QuickStart, Development Support &
    Production Support
●   Open Development Methodology: Customer-driven, agile,
    open and effective product engineering & development
    ●   High levels of customer involvement in product
        development & evolution
    ●   Open public mailing lists – architecture@wso2.com
Leverage New Business Models –
             in the cloud
• Balance on-premise => IaaS => PaaS => SaaS
  – Efficiencies increase as you go up this chain
  – Control decreases as you go up this chain
     • Less customization possible
     • More risk of lock-in
• Choose appropriate mode for IaaS, PaaS
  – Public, private, hybrid, cloud-bursting




                          © WSO2 2011
Enterprise IT in 2015+
Cloud Native
• Distributed/Dynamically Wired (works properly in the cloud)
        • Supports deploying in a dynamically sized cluster
        • Finds services across applications even when they move
• Elastic (Uses the cloud efficiently)
        • Scales up and down as needed
        • Works with the underlying IaaS
• Multi-tenant (Only costs when you use it)
        • Virtual isolated instances with near zero incremental cost
        • Implies you have a proper identity model
• Self-service (in the hands of users)
        • De-centralized creation and management of tenants
        • Automated Governance across tenants
• Granularly Billed and Metered (pay for just what you use)
        • Allocate costs to exactly who uses them
• Incrementally Deployed and Tested (seamless live upgrades)
        • Supports continuous update, side-by-side operation, in-place testing and
          incremental production
Leverage New Business Models
Ecosystem Platform
One Enterprise Platform wherever you need it:

  WSO2 Carbon                  WSO2 Stratos                     WSO2 StratosLive

  On Premise:                   In Private Cloud:                 As a Service in the Public
  • In Production at Fortune    • A single managed platform       Cloud:
     1000 companies             • Elastic, Self-Service, Multi-   • We manage, run and
  • Handling 1bn                    tenant                           maintain your application
     transactions/day           • Accelerates your private           platform
  • The only modular open           cloud beyond virtual          • Complete Pay as you Use
     source middleware stack        machines to provide real      • ESB-as-a-Service
  • Everything you need to          Enterprise Cloud Services     • Governance-as-a-Service
     build Enterprise           • Use only what you need          • Identity-as-a-Service
     Applications                                                 • With appropriate SLAs and
  • From Core Logic to Mobile                                        simple monthly billing
     Apps


• A single code continuum
• Completely modular based on OSGi
• Complete Enterprise SOA Architecture:
    • AppServer, ESB, Governance, Portal, BPMS, BAM, Identity and more
• Supported 24x7 with phone, web and full SLAs
Resources
• Try Carbon
  – http://wso2.com/products/carbon/
• Try Stratos right now:
  – https://stratoslive.wso2.com/
• Read about Stratos:
  – http://wso2.com/cloud/stratos/
  – Source Download available
• Contact us:
  – bizdev@wso2.com
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Develop an Infrastructure Cost Optimization Strategy

  • 1. Develop an infrastructure cost optimization strategy Jonathan Marsh Vice President Business Development Chris Haddad Vice President Technology Evangelism
  • 2. Develop an infrastructure cost optimization strategy • Uncertainty, Volatility, and Opportunity • Cost Optimization and Innovation Strategy • How WSO2 Carbon and WSO2 Stratos is a strategic fit
  • 3. Uncertainty, Volatility, and Opportunity • Uncertainty: Economic slowdown and market sentiment “Singapore warned Monday that its economy will likely suffer a sharp slowdown next year as export demand from developed countries wanes... “ Source: Associates Press published: 20 November 2011 “the world economy is teetering on the brink of another major downturn.” Source: U.N. World Economic Situation and Prospects 2012 published: 5 December, 2011 “Flash China Manufacturing Output Index at 46.7 (51.4 in October). 32-month low.” Source: HSBC Purchasing Manager’s Index published: 23 November 2011
  • 4. Uncertainty, Volatility, and Opportunity • Uncertainty: Shifting demographics and new works patterns – Demographic shifts • Aging global population • Supply greater than demand due to global competition • Less loyal, less predictable consumers – Work pattern shift towards • Service-based economy – organizations become more dependent upon intellectual power • Outsourcing non-core operations
  • 5. Uncertainty, Volatility, and Opportunity • Volatility: Increasing supply chain complexity and change • Rapid supply change adjustments • Short product cycles, many parts • Multiple competing suppliers • Just in time sourcing
  • 6. Uncertainty, Volatility, and Opportunity • Volatility: Price hedging and hot money flows – Highly variable input prices and asset bubbles – Currency foreign exchange fluctuations – Rapidly changing buyer demand
  • 7. Uncertainty, Volatility, and Opportunity IT Opportunity to reduce risk • Improve capital efficiency – Economic slowdown and lower market sentiment – Price hedging and hot money flows • Innovation to raise agility – Shifting demographics and new work patterns – Increasing supply chain complexity and change
  • 8. Cost Optimization and Innovation Strategy To improve capital efficiency and raise agility 1. Choose leaner technologies 2. Re-discover and optimize IT best practices 3. Leverage new business models
  • 9. Choose leaner technologies • What is “Lean Software”? – Designed to do just enough • No muda: waste code or unnecessary functionality • Only focus on real requirements – not feature checklists – Agile iterative development starting from Minimum Viable Product • Decide as late as possible, Code as fast as possible – Modular so that unnecessary code isn’t even loaded – Eliminate duplicate or conflicting code (unfortunately a typical result of M&A) • Agility depends on good architecture
  • 10. Choose leaner technologies • Lower resource use – Minimize infrastructure growth and footprint • Easier and simpler to use throughout lifecycle – Lower development and operation team spend – configuration-based models, use open standard programming models • Future-proof and lower technical debt – Lower startup and maintenance cost – Add components as required – Easy to integrate (internally and externally)
  • 11. Cost Optimization and Innovation Strategy To improve capital efficiency and raise agility 1. Choose leaner technologies 2. Re-discover and optimize IT best practices 3. Leverage New Business Models
  • 12. Re-discover and optimize IT best practices • Integrated business rules • Analytics, monitoring, internal “billing” • Data Volumes – NoSQL, MapReduce – Complex Event Processing • Service orientation • Identity & security management © WSO2 2011
  • 13. Cost Optimization and Innovation Strategy To improve capital efficiency and raise agility 1. Choose leaner technologies 2. Re-discover and optimize IT best practices 3. Leverage new business models
  • 14. Leverage New Business Models – on premise • Ensure costs are proportional to actual production benefits received • Eliminate license terms and fees which could lead to: – Shelf-ware – Evaluation delays – Project commencement delays • Protect against single-vendor lock-in • Compliment your team with expert support services This is what WSO2 means by “open source” © WSO2 2011
  • 15. WSO2 Value Proposition • Address obstacles to enterprise middleware project speed, success, ROI Simplify… Obtain… • technology acquisition • freedom from lock-in and license • installation risks • development • low resource demands • adapting platform to specific needs • high performance and utilization • obtaining expertise rates • integration & interoperability • world-class production support • adding new capabilities system and SLA • addressing unforeseen needs • high ROI with cost structure • deployment to achieve desired aligned with actual production QoS value obtained • confidence in technology evolution and innovation roadmap
  • 16. How we achieve that value • Industry-leading Innovation • Modern, from scratch, design, implementation • Complete, consistent platform • OSGi componentization model • Lean, high-performance code • Cloud nativity • Open source edge • Apache open-source licensing – only! • Business model aligns with production support (e.g. successful production deployment.) • World-class support services tailored to customer/project needs. • Accelerated development through open, transparent model and leveraging open source community.
  • 18. WSO2’s Open Source Edge Unique Support Model: “We build it. We support it. We manage it. We improve it.” ● No Support Engineers ● No Project Managers ● No Multi-Year Roadmap ● WSO2 Support Offerings: QuickStart, Development Support & Production Support ● Open Development Methodology: Customer-driven, agile, open and effective product engineering & development ● High levels of customer involvement in product development & evolution ● Open public mailing lists – [email protected]
  • 19. Leverage New Business Models – in the cloud • Balance on-premise => IaaS => PaaS => SaaS – Efficiencies increase as you go up this chain – Control decreases as you go up this chain • Less customization possible • More risk of lock-in • Choose appropriate mode for IaaS, PaaS – Public, private, hybrid, cloud-bursting © WSO2 2011
  • 21. Cloud Native • Distributed/Dynamically Wired (works properly in the cloud) • Supports deploying in a dynamically sized cluster • Finds services across applications even when they move • Elastic (Uses the cloud efficiently) • Scales up and down as needed • Works with the underlying IaaS • Multi-tenant (Only costs when you use it) • Virtual isolated instances with near zero incremental cost • Implies you have a proper identity model • Self-service (in the hands of users) • De-centralized creation and management of tenants • Automated Governance across tenants • Granularly Billed and Metered (pay for just what you use) • Allocate costs to exactly who uses them • Incrementally Deployed and Tested (seamless live upgrades) • Supports continuous update, side-by-side operation, in-place testing and incremental production
  • 24. One Enterprise Platform wherever you need it: WSO2 Carbon  WSO2 Stratos  WSO2 StratosLive On Premise: In Private Cloud: As a Service in the Public • In Production at Fortune • A single managed platform Cloud: 1000 companies • Elastic, Self-Service, Multi- • We manage, run and • Handling 1bn tenant maintain your application transactions/day • Accelerates your private platform • The only modular open cloud beyond virtual • Complete Pay as you Use source middleware stack machines to provide real • ESB-as-a-Service • Everything you need to Enterprise Cloud Services • Governance-as-a-Service build Enterprise • Use only what you need • Identity-as-a-Service Applications • With appropriate SLAs and • From Core Logic to Mobile simple monthly billing Apps • A single code continuum • Completely modular based on OSGi • Complete Enterprise SOA Architecture: • AppServer, ESB, Governance, Portal, BPMS, BAM, Identity and more • Supported 24x7 with phone, web and full SLAs
  • 25. Resources • Try Carbon – http://wso2.com/products/carbon/ • Try Stratos right now: – https://stratoslive.wso2.com/ • Read about Stratos: – http://wso2.com/cloud/stratos/ – Source Download available • Contact us: – [email protected]