Course Outline for a Digital Marketing Class
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- 2. Plenty of people call themselves expert digital marketers but few understand even the fundamentals. Real experts with international experience have put together this in-depth and very hands- on training curriculum to give you the tools and mind-set necessary to become a successful pro in the Digital Marketing industry. They will share their real life case studies and first-hand experience in Digital Marketing with you during lectures. This means you will learn up- to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory. 2
- 3. Why Attend? • Marketing has gone Digital • Today, every company now understands the need to market digitally. Companies are forced to navigate dozens of different digital marketing channels to both acquire and communicate with new customers and existing customers. • Needless to say companies that want to stay ahead of their competitors need to acquire digital marketing skills...This also translate into huge job and career opportunities for certified digital marketers. • Digital Marketing is projected to be one of the fastest growing sector for job opportunities! Above all, people who enter the digital marketing field are virtually guaranteed excellent job security. 3
- 4. • There are Over 86 million internet users in Nigeria and over 80% of consumer buying decisions are made online. • Looking for a Job? Then, this course will show you how to get the job you really want using LinkedIn. • Many of us are not as clued into all of LinkedIn’s different features as we might be. However, it’s worth getting to know this social network better as it has a surprising number of tools for helping your job search. We will show you how you can use LinkedIn in your pursuit for the right career. • LinkedIn is a formidable professional networking platform as well as a powerful job board and search engine. The fact that a full 94% of recruiters use social media, in particular LinkedIn, to fill open positions should get you excited. 4
- 5. Today, companies need skilled marketing professionals who are able to: • Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients... • Architect "conversion funnels" that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans... • Establish a "value first" content marketing strategy that enhances brand authority and generates free, organic traffic... • Build and monetize large email subscriber lists...without resorting to spammy tactics... 5
- 6. • Engage with customers via social channels such Facebook and Twitter to grow a brand's reach and credibility... • Optimize search networks like Google, Bing and other, so the brand can both be found and accurately represented... • Track and measure the key metrics that matter, so decisions can be based on data, not hunches... • Run split-tests that improve conversion rates and reduce acquisition costs over time... • And by the end of this course, you'll possess all of these skills, and so much more... 6
- 7. • Marketing is the lifeblood of every company however, marketing has gone digital. Hence why a wide variety of companies are looking for the top 1% digital marketers to hire with enhanced salary growth. • Businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say... ...they can't do it alone. 7
- 8. • This is a true practical course, which means that it's engaging, interactive, and requires your active participation. We will be implementing real life digital marketing campaigns. If you're not ready to take a proactive approach to learning, look somewhere else. This will be intense. We are serious about helping you become a top 1% digital marketer 8
- 10. Introduction to Digital Marketing & Social Media
- 11. Digital Marketing Vs. Traditional Marketing Owolabi Gideon 2016 Copyright All you need to know to become a pro Beyond the basics Why digital marketing How digital marketing is changing the world How your brand come in
- 12. Social Media How to tweak and utilize Social media • As a brand • Cooperation • For Professional reason • Entrepreneur • from Beginners to Pro • Landing a job via LinkedIn • Social media strategies and management 12
- 13. Introduction to facebook apps and services 13 BENEFIT You would know how to use All facebook services and hidden features like a pro to optimize your engagement, boost your brand and reach more people at little or no cost
- 14. Building your presence on instagram facebook and Twitter Benefit You would learn how to effectively Create and tweak ads on facebook, instagram and instagram That drive sales, generate leads cut cost and downtime. With this you can promote an event page Or brand like a pro. 14
- 15. • Best practices • Purchasing and managing your ads • Advertising objective • Ads placement and format • Running more than one app on the same device (facebook, twitter instagram) for business. 15
- 16. • Measurement and reporting • Campaign optimization • Advance best practice • Instagram • SME • Webinars / live stream • Scheduling • Tweaking facebook 16
- 17. FACEBOOK LIVESTREAMING 17 • Why you should livestream as a brand, cooperation individual and SME • How livestream is changing the world • How livestream can boost your personal brand • How livestream can boost your business
- 18. TYPEFORM VS GOOGLE FORM 18 How to use them to • generate leads, • Grow your business • Collect data • Carry out survey • Build a mailing list
- 20. SEO (search engine Optimization) SEM (Search engine marketing) 20 All you need to know to promote your ads on Google. How to drive traffic to your website via Google How to optimize and promote your brand via Google
- 21. Digital Marketing Strategy and Planning • We will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media 21
- 22. Introduction to Email Marketing Email Marketing, when carried out properly, is one of the most effective forms of Digital Marketing. You'll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally "sell while you sleep." By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers. We will teach you about Lead Generation (build your list), Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting 22
- 23. Introduction to email marketing Benefits • You would be able to target ads and direct message to millions of subscribers at a click • Run newsletter • Free advert • Increases your brand awareness • Boost sales of a book/ product. • Generate Traffic to a website, page 23
- 24. 24 Google AdWords Certification Upon successful completion of the Google AdWords Certification exam you will be awarded Google AdWords Certificate. 3Google Analytics Certification Upon successful completion of the Google Analytics Certification exam you will be awarded Google Analytics Certificate. 4Facebook Certification Upon successful completion of Facebook Certification Exam you will be awarded Facebook Certificate. 5Twitter Certification Upon successful completion of Twitter Certification Exam you will be awarded Twitter Certificate.
- 25. INTERNATIONAL CERTIFICATION 25 You would be guided on how to get those certification by Google TWITTER & FACEBOOK Please note this training DO NOT COVER your certification exams. But a link to FREE international certification TEST by Facebook inc would be provided to test your skills. But if you are interested in the certification exams we would help you out
- 26. Requirement • #0.00 Naira Startup capital. • A laptop & internet access. • Email account. • Facebook, instagram and twitter account. • A mobile device. • Internet connection. • Bank Account. • Paypal account. 26
- 27. JOB opportunity • From beginner to a Social Media and digital marketing guru • Social media manager • Social media Strategist • Brand promoter • Online Advertiser • Start and grow a successful digital marketing agency 27
- 28. As an Entrepreneur • Go From beginner to a Social Media and digital marketing guru • Job opportunity include Social media manager, Social media Strategist or consultant, Brand promoter, Online Advertiser and the opportunity to Start and grow a successful digital marketing agency. 28
- 29. Advantage as an Employee • Build your network and land a better Job via LinkedIn. • Get recognized for your works and exposed to millions of people and brilliant research that can revolutionize your career • Boost your cv and become the toast of employers • Land a job as a Socialmedia consultant/digital marketer Socialmedia strategist 29
- 30. For Personal Brand • From beginner to a Social Media and digital marketing guru • Social media manager • Social media Strategist • Brand promoter • Online Advertiser • Consultant • Advertisement agency 30
- 31. as an ORGANISATION • reach more people at the lowest cost and with no downtime. • Boost your online presence via the internet • Grow your online platform and become a force to recone with in your area of expertise • Promote your cooperate Mobile application get more installation. • Get found by your customers • Start spending less and make more sales 31
- 32. Ultimately, This Costs You Nothing • Here’s why: • The course is geared to pay for itself. Your next job or clients will pay for this in a single month or less. • We expect everyone to get at least 10x returns from this in their first year. These skills will serve you profitably for many years to come. • 3. You would get a secured well paid jobs within 1 month of completing the course with your certification and our career support. 32
- 33. • 87.3% of Companies in Nigeria are looking to hire a Digital Marketing Professional or Agency but there is a Shortage. 91% of recruiters consider certification as a hiring criteria. Get Certified! • Opportunities (Digital Marketing is a $14.8 Billion Industry) 33
- 34. PAYMENT & PRICING • This training is valued at #580 thousand naira (with the certification exams). We conduct the same training for #100,000 per participant but we are doing this for just #20,000 twenty thousand naira ONLY this Saturday. this is a once in a life time promo (Limited seat available) don’t miss it. • Contact Us for cooperate training and for information. 34
- 35. DATE, TIME & VENUE 35 Plectrum hub, 10,Omotayo Ojo Str, Off Majekodunmi str, off Allen Avenue ikeja, Lagos. Saturday 5th November 2016 9 :00 am 08100744019, 09054595779 08106309742, 08136012015 www.bit.ly/noti2Alert Click here to Send us a mail FCMB 4075144013 (Owolabi Gideon) GTBank 0228047853 (Owolabi Gideon)
- 36. 36 I leave you with this Question
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