CPI CPC CPM Differences
15 likes80,667 views
The document discusses three different mobile advertising payment models: cost-per-install (CPI), cost-per-click (CPC), and cost-per-mille (CPM). It outlines the pros and cons of each model. CPI pays for installs and has low cost but limited tracking. CPC pays for clicks and is more insightful but requires optimization. CPM pays for impressions and works for rich media but risks low quality traffic. The document encourages understanding the differences between these models.
CPI CPC CPM Differences
- 1. CPM, CPI, CPC What’s the difference? Mobile ad spend models explained
- 2. What are CPI, CPC and CPM? • CPI: Cost-per-install • CPC: Cost-per-click • CPM: Cost-per-mille (“mille” = 1000 impressions)
- 4. Pros of paying for installs Low cost and low risk: Don’t spend money on users that don’t convert to installs.
- 5. Cons of paying for installs Limited control over traffic: Non-transparent networks will funnel low-quality traffic to CPI campaigns. Limited user behavior tracking: Hard to analyze why a user clicked but didn’t convert further down the funnel. Ad optimization is low priority: Good creatives aren’t worth the effort for CPI.
- 7. Pros of paying for clicks More insightful than CPI: Easier to analyze why users do or do not click your ad. Can be cheaper than CPI: Once you understand user behavior, optimize for max conversions.
- 8. Cons of paying for clicks Optimization required: CPC is more expensive than CPI if you don’t have the tools to maximize conversions.
- 10. Pros of paying for impressions Goes well with rich media and video: Animations, video, and dynamic interactive ads encourage a higher level of visual engagement. Control over ads: Good for when brand awareness is more important than performance. Customized data: Use the interactivity of rich media ads to analyze user sentiment.
- 11. Cons of paying for impressions Beware low quality impressions: Non-transparent networks may stick you with the worst traffic. Get total transparency now"
- 12. Read more about the differences on AppFlood’s blog: “CPM,CPC,CPI, what's the difference between these mobile advertising models?”