Speed to Deployment: Implement Instant and Pop-up Networks Using Flexible 3G/4G Connectivity
1 like•517 views
The document discusses the implementation of instant and pop-up networks using flexible 3G/4G connectivity, emphasizing their utility in various business sectors such as retail and construction. It highlights the benefits of adopting these networks for rapid deployment, customer engagement, and operational efficiency, along with addressing challenges such as network security and management. A case study of a jewelry retailer showcases how instant networking can prevent significant revenue losses due to delayed store openings.
Speed to Deployment: Implement Instant and Pop-up Networks Using Flexible 3G/4G Connectivity
- 1. Speed to Deployment Implement Instant and Pop-up Networks Using Flexible 3G/4G Connectivity May 31, 2012 Global Leader in 3G/4G Network Solutions
- 2. Deploy Instant Networks for Innovative Customer Engagement Agenda Trends in Instant Networking! George Mulhern, CEO – Definitions – Examples used by enterprises – Why instant and pop-up networks – Customer Case Study Deployment Strategies! Todd Kelly, VP of Customer Support and Services – Challenges – Network segmentation – WiFi hotspot services – VPN Configuration – Proactive Remote Management –WiPipe Central CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 2
- 3. 3G/4G Networking Strategies Our Expertise Retail Stores M2M (Kiosks, ATM, Digital Signage) CradlePoint provides 3G/4G networking solu?ons to distributed enterprise (2012 focus on failover & M2M) Restaurants Branch Offices Convenience Stores CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 3
- 4. Deploy Instant Networks for Innovative Customer Engagement Definitions Pop-up networking is the trend of creating instant networks for temporary or immediate business needs. These installations are most popular in: – Retail, construction, transportation CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 4
- 5. Deploy Instant Networks for Innovative Customer Engagement Examples of Pop-up Networks Brick and Mortar Mobile Kiosk Inside Temporary Structure Brick and Mortar CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 5
- 6. Deploy Instant Networks for Innovative Customer Engagement Why Instant or Pop-up Networks? 1. Test new products, markets, and concepts 2. Deploy permanent locations quickly and reliably 3. Meet temporary operational or customer service challenges 4. Generate buzz 5. Utilize an economic alternative to full-scale retail set-up 6. Unload old inventory 7. Aggressively market merchandise around a finite period of time CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 6
- 7. 4G Networking Strategies to Reduce Downtime & Increase Efficiency Instant Networks: Speed to Deployment Retail POS Branch Office Kiosk & Signage § POS Applica+ons § Customer Records § Payment Processing § Payment Processing § Loan Applica+ons § Real-‐+me Informa+on § Customer Loyalty § Tax Prepara+on Apps § Inventory Management § Digital Receipts § Quota+on Systems § Display Graphics § Inventory/Distribu+on § Billing Systems § Mobile & Social Apps § Delay of sales due to lead Wired ?me for wired lines Internet Connec+on § No ability to look up customer informa?on required for loyalty, digital receipts, account info, etc § Card Payment fees increase exorbitantly when not connected CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 7
- 8. 4G Networking Strategies to Reduce Downtime & Increase Efficiency Business Continuity for the Long Term Retail POS Branch Office Kiosk & Signage § POS Applica+ons § Customer Records § Payment Processing § Payment Processing § Loan Applica+ons § Real-‐+me Informa+on § Customer Loyalty § Tax Prepara+on Apps § Inventory Management § Digital Receipts § Quota+on Systems § Display Graphics § Inventory/Distribu+on § Billing Systems § Mobile & Social Apps § Wireless Wireless 4G LTE: Wired Internet Internet § Affordable Connec+on Connec+on § Plenty of X bandwidth § Not buried in the same trench § Cost of down?me varies for each business CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 8
- 9. CradlePoint Allows Retail Jewelry Store to Open, Saving $50,000 Pandora Jewelry Case Study Company Profile Results Jewelry Manufacture and Retailer • Able to build the awareness necessary to • 550 PANDORA branded concept stores maximize holiday sales • Sold in more than 65 countries on six • Seamless failover in store locations prevents continents lost revenue and poor customer experience • $7 Billion in annual revenue “Just missing opening our doors by a Business Needs few weeks could have cost us more Instant Network Deployment than $50,000 in sales and expenses.” • Store opening delayed due to ISP strike • Risked lease-associated penalties for missing agreed upon opening deadlines • Lost opportunity costs are as real a factor as actual revenue Solution • CradlePoint CBR450 Broadband Router Case Study Link • Pandora Case Study CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 9
- 10. Deployment Strategies Implementing Instant and Pop-up Networks Using Flexible 3G/4G Connectivity CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.
- 11. Implementing Instant Networks Using 3G/4G Connectivity Challenges § Realistic and practical IT investment for a temporary initiative § Reliable Internet – Temporary outage of POS service could result in: § Lost revenue (short-term, exclusive offers lose impact) § Customer retention and abandonment § A brand black eye § Network Security – Public WiFi for mobile consumers – VPN/Encryption and Firewall Policies – PCI Compliance § Training – New configurations of POS, voice, and data systems for employees who are temporarily redeployed CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 11
- 12. Implementing Instant Networks Using 3G/4G Connectivity Network Segmentation Use Case: Multiple Applications on a Single Network § Securely enables shared use of Internet WAN connec?on & router for Connec+on mul?ple applica?ons in a PCI environment § Segments consist of Ethernet ports SSID #1 SSID #2 SSID #3 SSID #4 & groups, WiFi SSIDs and VLANs “Employee” “POS” “Vendor” “Public” § Each network segment can have its own: – IP Address configura?on (sta?c, dynamic, range) – Rou?ng Mode (NAT, non-‐NAT, Public Hotspot & LAN Ports: 1 2 3 4 Cap?ve Portal) – Access Control (Admin Access, LAN Isola?on) – WAN Bandwidth and QoS control Employee POS Device Digital Signage Public Segment Segment Segment Segment CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 12
- 13. Implementing Instant Networks Using 3G/4G Connectivity Public WiFi Hotspot Services Use Case: Customer WiFi at Retail & Branch Your Logo Here § Na?ve support for Terms-‐of-‐ Service(ToS) acceptance § Supports sta?c or dynamic content filtering rules. § Op?on to either allow customer to con?nue to desired web URL acer ToS acceptance, or force-‐ direct to specified URL § Enforce intelligent QoS rules to prevent any single user from consuming all bandwidth. CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 13
- 14. Implementing Instant Networks Using 3G/4G Connectivity VPN Set-up Easily transfer applications to a new location. § Ensures encrypted connection for corporate data, PoS and applications with easy wizard setup. § Corporate office access to POS transactions and inventory management. § Integrated and configurable firewall rules INTERNET enable VoIP Communications § Intelligent tunneling allows Internet applications(like public WiFi, Digital Signage) direct connectivity to Internet Digital Signs without wasting corporate resources. Public WiFi Point of Sale & NFC VoIP Corporate Headquarters Pop Up Loca+on CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 14
- 15. Implementing Instant Networks Using 3G/4G Connectivity WiPipe Central Cloud-Based Management Software Deployed Devices Device Administrator Benefits § Centralize control & remote updates for all your CradlePoint devices § Enable configura?on of individual or groups of devices for greater efficiencies § U?lize automated usage alerts for managing WAN usage. § Reduce need for on-‐site IT & truck rolls, saving ?me and money CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 15
- 16. Implementing Instant Networks Using 3G/4G Connectivity Deploying is easy § Learn More CradlePoint.com/Popup § Contact Sales [email protected] CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 16
- 17. Questions? George Mulhern CEO CradlePoint Todd Kelly VP of Customer Support and Services CradlePoint [email protected] +1.855.813.3385 www.CradlePoint.com CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 17