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Create Your Brand for CEWit 2016 Indiana University
This document provides tips and strategies for creating an effective personal brand online. It recommends goals such as maintaining a consistent brand online and offline, differentiating yourself from peers, diversifying your online presence across social media and blogs, validating your expertise through strategic partnerships, and showing your personality to help others. Specific tactics include googling yourself to identify areas for improvement, setting up and customizing profiles on key social networks while avoiding spreading yourself too thin, connecting your social profiles to each other and a website, establishing expertise through publishing content and engaging within your field, and evaluating results based on feedback and metrics like followers.
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Create Your Brand for CEWit 2016 Indiana University
- 1. Create Your Brand CathyRubey BA ’92 Digital Branding Best Practices & Taking Control of Your Online Presence 1
- 2. Strengthening your digitalpresence strategically can make a world of difference in your professional journey. Decide how you want to be perceived online, the rest of the pieces will fall into place. So What’s the Strategy and How About Some Tactics? www.slideshare.net/cathyrubey 2
- 3. #Branding Goals MakeYour Brand Consistant On-line and Off Differentiate Yourself From Your Peers/Competition Diversify Your Presence (SM, Blog, WPapers, etc) Validation Find Strategic Partners and Engage Shine - Show Your Personality, Help Others 3
- 4. Sound Good? Let’sGet to Work Branding To Do List. 4
- 5. Google Yourself Focus onThose Websites Listed on the First Page 5
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- 8. #After the Googlepart 1 Fix Incorrect Info Fix Incorrect Info Fix Incorrect Info Fix Incorrect Info Then.... 8
- 9. SOCIAL NETWORKS Pick aFew But Don’t Spread Yourself Too Thin 9
- 10. #After the Googlepart 2 Add Profile Pic (a good one) Check Privacy Settings Choose “work or personal” Fix Incorrect Info Then.... 10
- 11. Link Social Networks AndConnect Them to Each Other 11
- 12. 12 and then connectthem to... 12
- 13. Your Website Your Websiteis Your Online Business Card About you Links Media 13
- 14. Time saver trick:Buy your domain name and point it to your LinkedIn profile. “ 14
- 15. Be the Go-ToPerson in Your Field Establish Your Expertise Online 1. Published? Great, post it and link it. Media too. 2. External Blog site: WordPress, Blogger. 3. Communicate, engage, and answer questions: post in forums, join conversations, or answer questions at least twice a week in your preferred network (FB, Tw, LI, etc). 4. Use content to build relationships: build strategic partnerships within your field’s community, (e.g. guest blog for another person or brand in your area of speciality, referrals, share others’ knowledge base and it’s a win-win). 15
- 16. Evaluate Results 1. Feedbackis given in Retweets, in emails, in mentions, in conversations. 2. Figure out how YOU measure success? Revenue? Followers? Fans? Opportunities? Phone calls? Set your own measures up front. What are people saying about you? Who is following you and how many followers/subscribers do you have? Google yourself or your department/school and see for yourself. 3. What are people saying about you? Who is following you and how many followers/subscribers do you have? Then Google yourself, again (add a negative Google alert too). 16
- 17. #Case Studies alexisgrant.com BeerMike.com Accident-Law.com 17
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