Creating a Winning Company Culture

CREATING A WINNING COMPANY CULTURE
Welcome

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RUSTY LINDQUIST
VP of HCM Strategy, IP and Product Marketing
at BambooHR
JA N EL LA O
Senior HR Manager at Jobvite

HR today sits smack-dab in the middle of
the most compelling competitive battleground
in business, where companies deploy and fight
over that most valuable of resources—workforce
talent.
Matthew D. Breitfelder
HBR: “Why did we ever go into HR”

“This is a war for talent”
Steven Hankin
McKinsey & Company
Unemployed
4.7%
May, 2016
EMPLOYED!
95.3%
Talent Deficit

Among the jobs that 39-44 year olds
began, one third ended in less than a
year
– Forbes
v1yr
Cost of replacing an employee is between
90% - 200% of their annual salary.
– SHRM
v
90-
200%
91% of Millennials expect to stay with
your company fewer than three years.
– Future Workplace
v
91%
Average tenure for Millennials is 2 years
(5 years for Gen X and Gen Y)
– Payscale
v
43%
v
2yrs
Shrinking Tenure

HUMAN CAPITAL
is quickly becoming the
only sustainable source
of competitive advantage.
@rustylindquist

– Ram Charan
Best-selling Author & Business Advisor

Evolution of HR
Business
Value
H
L
Strategic
Micro Small Mid Large
Operational
HR viewed as a cost center
Transactional HR
High-Impact HR
HR as a strategic investment
©
Rusty Lindquist | © BambooHR

Following a national survey of job
seekers and HR professionals, 43%
said that “cultural fit” was the single
most important determining factor
when making a new hire.
-Millennial Branding & Beyond.com
Culture First

Culture Drives Employment Brand: Source: Liz Pellet, Fellow, Johns Hopkins University

The story we tell ourselves, and each
other, about where we work.

Every day you wake up and choose
who you’re going to be that day.
The person you choose most often,
becomes your legacy.
@rustylindquist

1
Ingredients of Culture
v
HOW
OUTSIDE-IN (CONVENTIONAL) INSIDE-OUT (REMARKABLE)
WHY
Values
Mission
Beliefs
Culture
HR ActivitiesEmployee Perception Candidate Perception
WHAT

Advertise the job and
company in the right
space to target the
candidate profile you are
seeking

Assess for culture fit,
then the job

Over a third of job seekers
with a college education
value company culture

Use social media to
research the company
culture of organizations
they are interested in
59%

Of job seekers say that
employee referrals
helped them find their
most fulfilling job
1/4

Of job seekers say
interviews make the
biggest impact in your
impression of a job
47%

• Customers matter most
• Collaborate openly and honestly to
build trusting relationships
• Always pursue a better way
• Perform and your professions peak
• Be humble, optimistic and joyful
JOBVITE VALUES

CULTURE AND ENGAGEMENT /
PERFORMANCE

Beliefs Not Behaviors
Beliefs
Results Behaviors

We tend to move toward
our most dominant
thought process
Maxwell Malts
Psycho Cybernetics

@rustylindquist
If you create a great place to work,
great work will take place.

“The Relationship between corporate
culture and performance”
- Wall Street Journal
We found that
culture causes performance,
not vice versa

“How Company Culture Shapes Motivation”
Harvard Business Review
Why we work, determines
how well we work

Corporate Culture and Performance
John Kotter
Strong corporate cultures
are associated with
strong financial results

The Law of Inertia
We tend to be carried forward in
life by the inertia of our past.
@rustylindquist

Of employees stay
because they enjoy
the work they do
67% 56%
Of employees stay
because they feel
connected to the
organization

Of employees stay
because of their
coworkers
51% 40%
Of employees stay
because of their
manager

Of employees leave
because they don’t like
their bosses
31%

Compensation:
The story of
how much you are valued

Compensation
Keystone of Culture

Comp is an
exchange of value,
not money

Value Exchange
Experience in industry
Experience in market vertical
Experience in adjacent markets
Experience in field of discipline
Experience in adjacent disciplines
Experience with competitors
Product knowledge
Competitor knowledge
Time and experience in company
Education
Discipline training and certification
Supply and demand
Employer Value DriversEmployee Value Drivers
Base pay
Performance Pay
Paid time off
Benefits
Travel
Culture and environment
Work flexibility
Work/Life balance
Meaningful work
Who you work with
Challenging work
Opportunity to impact
Job security
Shared purpose / mission
Career advancement opportunities
Autonomy
Senior leadership

Of job seekers
consider an employer’s
brand before even
applying for a job
75%

Taking pride in the
company brand is critical
for employee
engagement

Of job seekers use
companies’ career
websites as their most
important source of
information online.
74%

People need to believe
and feel confident in your
product and brand

TIPS FOR BUILDING AND
PROTECTING CULTURE

Take risks and be
vulnerable. Allow yourself
to be innovative

People are infectious,
so when hiring, ask yourself
how will they infect your
organization, for good or bad.
@rustylindquist

HR needs to be less optimized around
processes, policies, and procedures,
and more around people, productivity,
and performance.
@rustylindquist

Respect your employees’
personal lives

Stories are the mortar by which
reality is built, and life’s true
architects are those who tell the
strongest stories.
@rustylindquist

Educate all employees on
how they contribute to the
success of the company

@rustylindquist
HR needs to build storytelling as a
core competency if it ever wants to
truly increase its influence

• Employee survey
• What do others say?
• Glassdoor reviews
• Length of retention
• Feedback from exit
interviews

Creating a Winning Company Culture

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