Creating Great Infographics & Visual Content

Creating Great Infographics & Visual Content
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+ WHY VISUAL CONTENT?+
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KEYS TO SUCCESSFUL
VISUALIZATION
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WHAT CAN YOU VISUALIZE?+
THE VISUALLY MODEL+

Who is Visually?
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“The world’s leader in
scaled content creation”

There's a lot of noise out there.!
Trillions of messages.  
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And we can only process  
a fraction of them.

12 secondsAVERAGE ATTENTION SPAN
OF AN ADULT IN 2000
OF AN ADULT IN 2012
OF A GOLDFISH
Source: http://www.statisticbrain.com/attention-span-statistics/
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This means that your stories  
and insights have to move  
quick,or risk being lost.
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That’s where visuals come in.
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Source: Eric Jensen, Brain-Based Learning: The New Paradigm of Teaching, 1996
90%
90% of all information that
comes to our brain is visual.
visual messages per
hour may be received
by the brain
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36,000Up to
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A picture is worth a thousand words.

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THIS IS A PICTURE OF A BLUE BIRD
SITTING IN A TREE.
THE BIRD IS LOOKING TO THE RIGHT.
THE LEAVES OF THE TREE ARE
ORANGE, RED, YELLOW AND GREEN.
IT IS AUTUMN.

Infographics & visual content can
help make sure your audiences
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with you and your brand.
SEE, HEAR, AND ENGAGE

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But information design is not easy.

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Common Problems
PRETTY DESIGN BUT LACKS NARRATIVE /
STORYTELLING+
NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA+
NO EXPERTISE IN INFORMATION DESIGN+
GOAL OF GRAPHIC IS UNCLEAR
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3 Keys to a Successful
Infographic/Visualization
STORY DATA DESIGN

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It’s all about the story.
STORY
visual.ly/what-are-odds visual.ly/food-waste-story-excess

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DATA
Good data + analysis.
Source: http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/

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THERE’S ONE MORE KEY TO A
GOOD VISUALIZATION…

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THOUGHT LEADERSHIP,
EXPLORING STORIES/DATA
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VISUAL.LY/INNOVATION-TIMELINE/
SOCIAL, VIRAL, SEO
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VISUAL.LY/TIE-DIY
FINDING NEW STORIES IN DATA,
SOCIAL/VIRAL
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VISUAL.LY/STARTUP-UNIVERSE
THE STRATEGY IT FITS INTO.

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What can YOU visualize?
ANALYZED DATA ON CLIENTS (CORRELATE THE
EFFECT)+
CASE STUDIES, WHITEPAPERS, BLOG POSTS,
TRAINING DOCS, FACT SHEETS+
“THE JOURNEY OF”
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HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/

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For example:
startupweekend.org/wp-content/blogs.dir/1/ﬁles/2013/04/Impact-Report-Guide-TEST-42C-4_11.pdf

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INDUSTRY FORUMS, BULLETIN BOARDS,  
SOCIAL CONVERSATION+
QUORA+
Find conversations, and research
USE SEO/SEM RESOURCES INTERNALLY, OR BUILD
USING GOOGLE TRENDS, VISUAL.LY TRENDS+

TextThousands of the world's best designers,
journalists, developers, and other creatives,
all carefully curated and on one easy to
use, on-demand marketplace/project
platform.
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The model
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Working together, better.

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Data Journalism Handbook

starting point for storytelling/insights

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Content Marketing Institute (CMI)

starting point for content strategy
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RESOURCES
blog.visual.ly

(inspiration, ideas, best practices)

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Joe Cardillo

Product / Marketing / Content

@joecardillo

Creating Great Infographics & Visual Content

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