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WPFSeptember 20, 2011Creating the Best Experience: Accessibility & UsabilityPresented by Carol Smith
Designing for Everyone is Impossible
Who will use your product?What do they need to do?
Understand User’s Experience
User’s ExperienceInteraction with a product, service, or companyFunctional EmotionalSensorialSocial
FunctionalAble to complete taskFind informationSubmit formContact someonePurchase item
SensorialVisualLayoutColorsImagesAuditoryVideoMusicAds
EmotionalBring their life with themInterface Conveys ideas and emotionsSets the tone
SocialInteractions with other peopleSocial networkingHelp featuresChat
Where They Overlap...➘ExperienceXFunctional EmotionalSensorialSocial
Usabilityis an important characteristicof what makes a good User Experience
Minimize Human CostTirednessDiscomfortEmbarrassmentFrustrationEffort
Benefits of Good User ExperienceIncreased UsefulnessIncreased Efficiency ($$$) Improved Productivity
Benefits (continued)Fewer ErrorsReduced Training TimeImproved AcceptanceHappy Users!
Where do I start?
Who are your users?
Same Job Title, May Differ in…
Which Student?RickConniehttp://www.flickr.com/photos/mrjkbh/via http://creativecommons.org/licenses/by-nc-nd/2.0/deed.enhttp://www.flickr.com/photos/caharley72/  (Christopher Alison Photography) via http://creativecommons.org/licenses/by-nc-nd/2.0/
Small,Iterative Steps
Interview the ExpertsCustomer ServiceMarketing (Web statistics)Training Sales/Business development
Who Are the Users?How many are there?Common complaints?Most important/frequent tasks?Show stoppers?Understand:Assumptions and stereotypes Differences between users
About ThemEnvironmentExperience Level, Knowledge TechnologyDefine Primary & Secondary Users
Make User GroupsLoosely defined at firstDetermine what differentiates them
Share What You Learn
PersonasHelp guide decisions about:NavigationFeaturesDesignArchetype,  based on research
Anthony Johnson“I need help keeping track of all of the assets for each of my projects.”Anthony (Tony) is 29and lives in Centreville, VA in a large apartment complex. He drives a Prius which allows him to use special lanes on the highway and speeds up his commute (still takes about 40 minutes). His girlfriend works for the federal government in Washington, DC.
He was never interested in teaching, but wants to improve the educational system. When he saw a job opening at an educational company he felt it would be a great opportunity to do just that.
Despite the frustrations, Tony feels his company is great to work for and the benefits can’t be beat. He isn’t sure what is next for his career.Task AnalysisExample of a Task Analysis by Todd Zaki Warfel from his Agile2010 presentation "Opening the Kimono a look behind the design process."
Gap Analysis
Are We Confident?
Creating the Best Experience: Accessibility & Usability
Confirm AssumptionsRepresentative users who DO the tasks.Visionaries, leaders, perhaps.
Observations
Interviews
34Card Sortinghttp://www.flickr.com/photos/rosenfeldmedia/   via   http://creativecommons.org/licenses/by-nc-sa/2.0/
Observations
Go to the user36
Why Observe?Great way to understand your user’s situation“Cheat sheets” and other artifactsReal processesNumber and type of interruptionsWho are they?
http://www.flickr.com/photos/heygabe/ via  http://creativecommons.org/licenses/by-nc-sa/2.0/Actual Photo:  http://www.flickr.com/photos/heygabe/47206241/
Interviews
Interview to Discover/Confirm…Build on what you’ve learned:TasksAttitudes and OpinionsProblemsGoalsExperience level and knowledge Technology 40
Use ScriptsMemory tool for facilitatorDon’t have to followPromote consistencyQuestionsOrder of questions
QuestionsQuality of questions correlates to quality of answers:Open-endedUnbiasedDon’t lead or make assumptionsUse participant’s words
Silence is GoldenUser’s Time to Think!43
Card Sorting
Card SortingMaximize probability of users finding contentExplore how people are likely to group itemsIdentify content likely to be:Difficult to categorizeDifficult to findMisunderstoodGaffney, Gerry. (2000) What is Card Sorting? Usability Techniques Series, Information & Design. http://www.infodesign.com.au/usabilityresources/design/cardsorting.aspImage: http://www.flickr.com/photos/richtpt  via   http://creativecommons.org/licenses/by-nc-sa/2.0/
Benefits of Card SortingEasy and inexpensiveUse to determine:Order of informationRelationships between infoLabels for navigationVerify correct audienceGaffney, Gerry. (2000) What is Card Sorting? Usability Techniques Series, Information & Design. Image: http://www.infodesign.com.au/usabilityresources/design/cardsorting.asp
Online ToolsModeratedUn-moderatedOptimal Sort, Optimal Workshop - http://www.optimalworkshop.com/Demo: https://livedemo.optimalworkshop.com/optimalsort/supermarketdemo
Usability Testing
Do I need a lab?Computer / ConceptParticipantFacilitatorObserverTimerLoggerRubin, Jeffrey.  Handbook of Usability Testing.  John Wiley & Sons, Inc.; 1994.
Software*SimpleUn-ModeratedModeratedComplex*Incomplete list with subjective ratings
"The biggest waste of all is building something no one wants"- @ericries #LeanStartupMI via @MelBugai
Break Time!
Accessibility
Overview of TerminologyDisabilityany condition that impedes the completion of daily tasks using traditional methods (Wikipedia)“People with Disabilities” Not “disabled” or “handicapped”
What is Accessibility?Accessibility is designing products so that people can use them regardless of disability or environment.
Everyone can…PerceiveUnderstandNavigateInteractCreate & Contribute effectively
Disabilities vary by…Time of Onset Course of the disabilityDegree of SeveritySingle or Multiple Disabilities
Disabilities VaryVisual Blindnessforgot glassesAuditoryPhysicalSpeechCognitiveNeurologicalLanguageLiteracy
Environmental FactorsImposed limiting conditions include:Manufacturing system – loud warehouseWireless device – on public transportationSlow internet connection
Accessible and Usable by EveryoneUniversally Accessible PackagingCurb CutsCurb Cut Image http://4sbccfaculty.org/lecture/2000s/lectures/Jan_Shapiro.html
Usability & AccessibilityIncreasepeople who can effectively use a productsituations in which the product can be usedusability of a product user satisfactionEstimated 650 million disabled people worldwide (Wikipedia)http://en.wikipedia.org/wiki/Disability - September 2011
Benefits to OrganizationsDemonstrate corporate responsibilityCost savings and return on investmentReduced possibility of legal issuesTargetJet Blue
Getting StartedInstitutionalize Accessibility with UsabilityPlan for inclusion in all levelsSupport developers and discuss accessibility with your teamStandards, guidelines and lawsInspection technology
ResearchInclude people with disabilities People working under limiting conditions
StandardsWeb Content Accessibility Guidelines (WCAG)Authoring Tool Accessibility Guidelines (ATAG)Section 508 in USA
Evaluating for AccessibilityMake code good and validClear, understandable, contentOrganized information
Become Familiar withFunctional and situational limitationsStandards, guidelines and lawsInspection technologyAssistive Technologies
Accessible, Usable and BeautifulAccessible and visually stimulating
Wrap Up
Do UX Early & OftenPut it on the Wall as information radiatorsTest findingsArtifactsCompetitor infoUpdate information
Recommended Readings
ReferencesCato, John. User-Centered Web Design. Addison Wesley Longman; 2001. Hackos, JoAnn T., PhD and Redish, Janice C. User and Task Analysis for Interface Design. Wiley; 1998.  Henry, Shawn Lawton. Just Ask: Integrating Accessibility Throughout Design.Henry, S.L. and Grossnickle, M. Accessibility in the User-Centered Design Process. Georgia Tech Research Corporation, Inc; Atlanta, Georgia, USA; 2004.  http://uiaccess.com/accessucd/personas.htmlKuniavsky, Mike. Observing the User Experience: a Practitioner's Guide to User Research. Morgan Kaufmann, 2003.Mandel, Theo. The Elements of User Interface Design. Wiley; 1997.Nielsen, Jakob and Robert L. Mack.  Usability Inspection Methods.  John Wiley & Sons, Inc. 1994.Powell, Thomas A.  The Complete Reference: Web Design. Osborne/McGraw-Hill; 2000.Rubin, Jeffrey & Dana Chisnell.  Handbook of Usability Testing.Schaffer, Eric. Institutionalization of Usability: A Step by Step Guide.  Human Factors International, 2004.Slatin, John M. and Sharron Rush Maximum Accessibility: Making Your Web Site More Usable for Everyone. Addison-Wesley Pub Co., 2002.W3C, Web Accessibility Initiative - http://www.w3.org/WAI/intro/accessibility
References (cont)

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Creating the Best Experience: Accessibility & Usability

Editor's Notes

  • #3: A measure of the degree to which a product can be used by specified users or groups to achieve specific goals of effectiveness, efficiency, and satisfaction in a specified context of use- U BoK
  • #19: frequency, importance, complexityPrioritiesCurrent process
  • #51: Un-Moderated, Simple SoftwareUserlyticsLoop 11UserZoomChalkMarkModerated, Simple SoftwareGoToMeetingSkypeMoraeSilverbackModerated, Complex SoftwareKeynote*Incomplete list with subjective ratings