Creating the Perfect Sales Funnel
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This document provides tips for marketing through social media, blogging, events and networking. It discusses optimizing websites and content for search engines. Different social media platforms are recommended for various business types and content. Metrics like email click rates and bounce rates by industry and company size are shown. The document emphasizes writing blog content that educates, entertains and solves problems for the intended audience.
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Creating the Perfect Sales Funnel
- 4. Brewing the Perfect Cup of Coffee
- 5. • LinkedIn Groups • Use # (hashtags) • Facebook Advertising • Use lead forms • Avoid banner ads • Demonstrate expertise and authenticity • Problem solving, entertainment, information • Meetup Groups • Networking Organizations • Industry conferences • Offer an incentive for contact Social Media Blogging Events/ Networking Requirements: Sufficient Quantity & the Right Beans
- 6. Customer Life Cycle Marketing
- 9. Search engine market share Period: February - April 2012 Source: statowl.com 81% 16% 3% Google Yahoo/Bing Other 81% 16% 3% Google Yahoo / Bing Other (AOL, Ask, Baidu, etc) The “Golden Rule” – The Ones With the Gold Make the Rules.
- 11. Linking Strategies Bigger = Trusted = Better
- 13. Facebook Re-Targeting Custom Audiences: Based on the list of emails you upload into Facebook. Lookalike Audiences: FB assembles by finding people whose profiles are similar to the people in your custom audience.
- 16. Average Bounce Rates by Industry
- 18. Company Size (employees) Median Open Rate Median Click Rate 1 - 10 35.30% 6.90% 11 - 25 32.40% 6.70% 26 - 200 32.30% 6.30% 201+ 32.20% 7% Average Click Rates by Size
- 19. You Want to Be Where They Are…. Social Media Platform Who Should Be Here? Everyone Everyone Lifestyle, food, fashion, personalities and luxury brands B2B businesses Brands with video content and ads
- 20. Know Where She Hangs Out.
- 21. Know Where She Hangs Out Social Media Channel % of channel users in the demographic
- 22. Topic Delivery Weight Loss vlogwebinar blog images white paperinfographics Customer Focused Stories That Educate Entertain Inform Solve Problems
- 24. Considerations for Effective Blogging Hallmarks Details Purposes: Problem solve, Educate, Inform, Entertain Tone: Authentic. Be yourself. Share a point of view. Personality: Write TO your persona in mind. Achieve for an emotional connect. Consistency: Publish on a schedule. Community: Create opportunities for feedback and engagement. Activation: Generate leads!