Creation of Fastrack Reflex Band
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This document summarizes the development of the Fastrack Reflex Band by Titan, India's 5th largest watchmaker. It describes Titan's innovation process and how they identified an opportunity to create a smart band that provides notifications discretely for women and youth distracted by smartphones. The Fastrack Reflex Band was developed with input from a diverse team and user studies. It features include call, text and sleep notifications, a sedentary reminder, sleep and activity tracking, and a long battery life of 10 days. The document provides the specifications and variants of the Fastrack Reflex Band and links to its product microsite and demo video.
Creation of Fastrack Reflex Band
- 1. Knowledge Partner Fhyzics Business Consultants Pvt.Ltd. Mr. Sumant Sood Head – Innovation, Titan Company, Bangalore Creation of Fastrack Reflex Band
- 3. Titan Today 5th largest watch maker $6.5 bn market cap ~$2 bn annual revenue 11k+ mutli-brand outlets 7.5k+ employees on rolls 1366 stores with 1.8 mn sft retail space 4 times in Forbes Asia Fab Fifty
- 4. 4 Titan Innovation Engine PROCESS + TOOLKIT = Innovation as a way of Life Process Toolkit
- 5. 5 How we define Innovation “Novel or Pioneering Processes , Products or Business-Models that deliver Elevating Experiences for the people we touch or create Significant Impact & Value”
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- 10. 10 Redefine the role of the Watch in the context of ‘Smart’ness for women and youth Opportunity Diverse team formed to study and present findings.
- 12. 12 Outcomes Need to Differentiate Need to flaunt Smartphone a big distraction – limited features Long lasting battery Connect Discreetly Health
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- 16. 16 So you know when someone is calling or texting Reminds you when you have been sitting for far too long!
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- 20. Phone Call & SMS Notification Steps, Distance and Calorie Consumption Sedentary Reminder Sleep Monitoring Auto Sync Sleep & Exercise Data 15 Days Exercise Data Memory Compatible with iOS & Android Rechargeable Battery – 10 days Vibration Alarm Water Resistant IPX7 Bluetooth Low Energy 4.0 Fastrack Reflex - Features 20
- 21. Battery Capacity: 70mAh Standby Time: Around 10 Days Charging Time: Around 60 Minutes Battery Type: Lithium-ion Polymer Weight: Around 32.3g Materials: ABS + PC + TPU Water Resistant: IPX6 Screen Size: 0.91 inch Screen Material: OLED Screen Resolution: 128*32 pixels Bluetooth Version: Bluetooth 4.0 Low Energy Chipset: nRF51822 Sensor: BOSCH 3D Motion Sensor Fastrack Reflex - Specifications 21
- 25. 25 Microsite – https://www.fastrack.in/reflex/ Training Video – https://youtu.be/-VgF2FEWRPU Microsite & Demo Video
- 27. Titan We
- 28. Thank you