This document summarizes the development of the Fastrack Reflex Band by Titan, India's 5th largest watchmaker. It describes Titan's innovation process and how they identified an opportunity to create a smart band that provides notifications discretely for women and youth distracted by smartphones. The Fastrack Reflex Band was developed with input from a diverse team and user studies. It features include call, text and sleep notifications, a sedentary reminder, sleep and activity tracking, and a long battery life of 10 days. The document provides the specifications and variants of the Fastrack Reflex Band and links to its product microsite and demo video.
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