Creative Social Media Marketing Strategies

Creative Social Media Marketing Strategies

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  Creative Social MediaMarketing StrategiesKeith Parnelljasedigitalmedia.com@parnellk63 - @JASEgroup
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  Keith Parnell, CEO,JASE Digital Mediajasedigitalmedia.com@parnellk63 - @JASEgroup
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  The internet providesa set of tools that allow people to build social and business connections and share information online.Social media marketing … creates content that attracts attention, generates online conversations, and encourages readers to share it with their social networks.** Source: wikipedia.orgWhat is Social Media Marketing?@parnellk63
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  “Interact first. Sellsecond.”Seth Godin@parnellk63
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  DemographicsSex, Race, Age,Income, etc.SocialgraphicsUnderstand your customers’ social behaviors.Where are your customers online?Who do your customers trust online?Who trusts your customers online?Don’t focus on the tools / technology.Know Your Audience@parnellk63
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  Where Are They?@parnellk63
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  Will not generateimmediate attention.Takes time to build trust and relationships.Define your marketing goals and allow social media to fit into an overall strategy.Social media marketing is an important piece of an inbound marketing campaign.“Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”Social Media is NOT theMarketing Silver Bullet@parnellk63
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  Search engine marketing.Strategiccontent.Smart web development.Online call-to-actions.Social media marketing.Audio marketing.Video marketing.Photo sharing.Social bookmarking.Strategic landing pages.Email marketing.Brand monitoring.Analytics.Inbound Marketing Techniques@parnellk63
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  Note how fardown the list?Twitter.Facebook Fan Page.LinkedIn.Foursquare.Social Oomph.FriendFeed.MySpace?Be smart with keyword content.ALWAYS link back to your website!Social Media Marketing@parnellk63
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  Inbound Marketing ConceptContent– Content - ContentInbound Linksdiagram courtesy pr2020@parnellk63
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  Strategic Landing Pages@parnellk63
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  Lead generation webforms.DownloadableeBooks.Webinars.Give-aways.Free trials.On every page.Make them BIG.Follow-up!Online Call-To-Actions@parnellk63
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  Your Blog!The InternetArchive.YouTube.Vimeo.Viddler.Blip.tv.Qik.Ustream.tv.Flickr.Facebook.Twitter: TweetPhoto, TwitPic.Don’t forget SEO (hint: your keywords!).Audio / Video / Photo Marketing@parnellk63
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  Setup plugins onyour blog:ShareThis.TweetThis.TweetMeme.BackType Connect.Sociable.Digg.Delicious.StumbleUpon.Don’t forget SEO (hint: your keywords!).Social Bookmarking@parnellk63
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  Google Alerts.Yahoo! Pipes.Technorati.Backtype.TwitterSearch.Social Mention.Brand Monitoring@parnellk63
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  Google Analytics.Check withyour hosting provider on other tools.Monitor:Overall page hits.Referral websites.Visitor time on site.Top landing pages.Top exit pages.Top keyword searches.Visitor information.Conversion rates!!Analytics@parnellk63
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  Proof is inthe Pudding!“A couple of years ago our company, JASE Digital Media, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped.Our process began as a test project around our blog material and extended out to a few of the social communities we were actively involved in. We began creating a massive amount of content, then instigated, created and encouraged as many links back to this content as possible.Guess what? It worked. And it still works. Every day.”@parnellk63
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  Keith Parnell, CEO,JASE Digital Mediajasedigitalmedia.com@parnellk63 - @JASEgroup
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  This slide intentionallyleft blank.@parnellk63