Creativity matters
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The document discusses the importance of creativity in digital media, emphasizing how creativity, defined as the use of imagination or original ideas, is essential for effective communication and engagement. It highlights the integration of data in targeting audiences, fostering two-way conversations, and enhancing user experiences through creative content across various media formats. Additionally, it identifies the capabilities required for creativity, such as data analysis and understanding user journeys, presenting a modern view of creativity in microcasting.
Creativity matters
- 1. Creativity Matters From broadcast to microcast
- 2. Villy Devlioti Senior Social Strategist @ BMB - bmbagency.com CMO, Co-founder @ We Are Social Media - wersm.com MEng Computer Engineering, 2008
- 3. creativity kriːeɪˈtɪvɪti/ noun 1. the use of imagination or original ideas to create something; inventiveness.
- 5. Creative: Who can be one? COPY verbal or textual content compelling and persuasive content ART Visual context Branding schemes and visual cues Creative nucleus
- 11. More Channels, More Information, Same Pool of Users
- 12. Who Wins? Creativity Wins! _Sort of_
- 13. creativity kriːeɪˈtɪvɪti/ noun 1. the use of imagination or original ideas to create something; inventiveness.
- 14. creativity kriːeɪˈtɪvɪti/ noun 1. the use of imagination or original ideas to create something; inventiveness. AND DATA
- 15. Why Data?
- 18. With Data You Can... ● Target those who are really interested in your product ● Create clusters of two way conversation ● Trace affinity groups and patterns to grow audience strategically ● Close the loop between consideration and acquisition
- 19. Data To Micro-cast Creativity To create experiences
- 20. Who can be a creative? *Those who can parse and understand data and create the relevant experiences
- 21. COPY verbal or textual content compelling and persuasive content SEO / blog content Social media content Creative: Who can be one? ART Visual context Branding schemes and visual cues UX / UI Animations and Data visualisations TECHNOLOGY Platforms and Apps AR/VR spaces Wearables Connected Environments MEDIA Content formats User / Behaviour / Channel journeys Retargeting
- 23. Fine Examples