Uploaded byChristopher Penn
Critical Influence in Social Media
The document discusses critical states of influence in social media. It outlines three stages of influence: compliance, identification, and internalization. It also discusses how to measure influence using popular tools like Klout and PeerIndex. The document provides tips on finding influencers using tools like Google Analytics, marketing automation platforms, and customer relationship management systems. It emphasizes separating social currency from money when working with influencers.
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Critical Influence in Social Media
- 1. Critical States ofInfluence in Social Media Christopher S. Penn Vice President, Marketing Technology
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- 21. RESEARCH CREATIVE CONTENT EARNED MEDIAANALYTICS MESSAGING OWNED MEDIA PAID MEDIA MARKETING
- 22. How do youmeasure influence?
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- 28. If these don’twork, why do we use them?
- 30. Who did whatyou wanted them to do?
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- 32. Find intersections ofsandpiles and get value to them
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- 35. Cialdini’s practices work atany level of influence
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- 50. Visit a website Follow/Likesocially Subscribe to blog Subscribe to email Download eBook Attend webinar Already bought something
- 52. 6 Ways toFind Influencers
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- 60. How to handleyour influencers
- 61. Social Currency andDay Care
- 62. Separate Money andSocial
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