CROWDFUNDING AND ALTERNATIVE
                    FUNDING FOR STARTUPS

                                                                       Roger Royse
                                                                  Royse Law Firm, PC
                                                               1717 Embarcadero Road
                                                                 Palo Alto, CA 94303
                                                                Phone: (650) 813-9700
                                                             E-mail: rroyse@rroyselaw.com
                                                                 www.rroyselaw.com
                                                                 www.rogerroyse.com
                                                                   Twitter: Rroyse00                                                                                   Founders Space
                                                                   Skype: roger.royse                                                                                    Roundtable
                                                                                                                                                                       October 31, 2012

IRS Circular 230 Disclosure: To ensure compliance with the requirements imposed by the IRS, we inform you that any tax advice contained in this communication,
including any attachment to this communication, is not intended or written to be used, and cannot be used, by any taxpayer for the purpose of (1) avoiding penalties
under the Internal Revenue Code or (2) promoting, marketing or recommending to any other person any transaction or matter addressed herein.
JOBS ACT
Jumpstart Our Business Startups Act (JOBS Act)
• Improves access to capital markets for emerging
   growth companies
   o Relaxes reporting and disclosure
       requirements for public companies with less
       than $1 billion in gross revenues
• Crowdfunding
   o Exemption from registration for issuance of
       securities
   o Securities issued through crowdfunding do
       not count towards registration threshold
• Increases 500 shareholder registration
   threshold
• General solicitation in Rule 506 offerings,
   provided that all investors are accredited


                                    2
CROWDFUNDING
Exemption from Registration
• Private companies may sell up to $1 million of securities in a 12-month
    period
• Amount sold to a single investor in any 12-month period cannot exceed:
    o The greater of $2,000 or 5% of annual income or net worth if annual
       income or net worth is less than $100,000; or
    o 10% of annual income or net worth (up to a maximum of $100,000) if
       annual income or net worth is greater than $100,000




                                   3
CROWDFUNDING
•   Investment must be through an “intermediary” broker or funding
    portal
    o Intermediary must register with SEC and any applicable self-
        regulatory organization
•   Issuer disclosure requirements
    o File business plan with SEC
    o File financial statements
          Audited if offering exceeds $500,000
          Reviewed by an independent CPA if offering is between
            $100,000 and $500,000
    o Annual SEC filings and annual reports
•   Post fundraising
    o Securities cannot be resold within 12 months
    o Private right of action for material misstatements/personal liability



                                     4
CROWDFUNDING
Points for Consideration
• Crowdsourcing through donations, e.g.,
   Kickstarter or IndieGoGo
• Public solicitations and use of the internet
   and social media
• Advertising terms of offer is restricted
    o Issuer can only direct investors to
        broker/funding portal
• Costs of disclosure and reporting
• Use of intermediary
• Risk of fraud
• High number of unsophisticated investors
    o Fiduciary duties to all investors
    o Could be a concern for VCs in future
        fundraisings


                                      5
PROPOSED
 RULE 506
REGULATIONS
     6
PROPOSED 506 REGULATIONS
• Would allow for public advertising and general solicitation in Rule 506
  offerings, provided that:
   o The issuer takes reasonable steps to verify that potential investors
       are accredited; and
   o All investors are accredited (or the issuer reasonably believes they
       are) at the time of the sale of securities

• What must companies do to verify the accredited status of an investor?
   o Issuers are not required to use specified methods of verification
        NOT required to review an investor’s tax returns
   o Whether the steps taken are “reasonable” would be an objective
     determination, based on the particular facts/circumstances of each
     transaction




                                     7
PROPOSED 506 REGULATIONS
• Third party info an issuer may rely on:
   o Purchaser is a natural person and provides copies of Forms W-2;
   o Industry/trade publications disclose compensation for certain
      employees/partners, and compensation for persons at the level of
      purchaser’s seniority are publicly available; or
   o Verification of a person’s accredited status by third party, such as a
      broker-dealer, attorney or accountant

• In addition, the nature and terms of the offering are important:
   o Widely disseminated e-mail/social media message (more steps
       needed to verify “accredited” status)
   o Database of pre-screened accredited investors (less steps needed)
   o High vs. low minimum investment




                                      8
PROPOSED 506 REGULATIONS
• The SEC had a 30-day public comment period and will soon decide
  whether to approve the regulations

• Stay tuned for proposed Crowdfunding regulations next January




                                   9
10
PALO ALTO                 LOS ANGELES                SAN FRANCISCO
1717 Embarcadero Road     11150 Santa Monica Blvd.,       135 Main Street,
  Palo Alto, CA 94303             Suite 1200                  12th Floor
                            Los Angeles, CA 90025      San Francisco, CA 94105

                            www.rroyselaw.com
                           www.rogerroyse.com
                        E-mail: rroyse@rroyselaw.com
                              Twitter: Rroyse00
                                                                                 11
                              Skype: roger.royse

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Crowdfunding and alternative funding for startups event october 31, 2012

  • 1. CROWDFUNDING AND ALTERNATIVE FUNDING FOR STARTUPS Roger Royse Royse Law Firm, PC 1717 Embarcadero Road Palo Alto, CA 94303 Phone: (650) 813-9700 E-mail: [email protected] www.rroyselaw.com www.rogerroyse.com Twitter: Rroyse00 Founders Space Skype: roger.royse Roundtable October 31, 2012 IRS Circular 230 Disclosure: To ensure compliance with the requirements imposed by the IRS, we inform you that any tax advice contained in this communication, including any attachment to this communication, is not intended or written to be used, and cannot be used, by any taxpayer for the purpose of (1) avoiding penalties under the Internal Revenue Code or (2) promoting, marketing or recommending to any other person any transaction or matter addressed herein.
  • 2. JOBS ACT Jumpstart Our Business Startups Act (JOBS Act) • Improves access to capital markets for emerging growth companies o Relaxes reporting and disclosure requirements for public companies with less than $1 billion in gross revenues • Crowdfunding o Exemption from registration for issuance of securities o Securities issued through crowdfunding do not count towards registration threshold • Increases 500 shareholder registration threshold • General solicitation in Rule 506 offerings, provided that all investors are accredited 2
  • 3. CROWDFUNDING Exemption from Registration • Private companies may sell up to $1 million of securities in a 12-month period • Amount sold to a single investor in any 12-month period cannot exceed: o The greater of $2,000 or 5% of annual income or net worth if annual income or net worth is less than $100,000; or o 10% of annual income or net worth (up to a maximum of $100,000) if annual income or net worth is greater than $100,000 3
  • 4. CROWDFUNDING • Investment must be through an “intermediary” broker or funding portal o Intermediary must register with SEC and any applicable self- regulatory organization • Issuer disclosure requirements o File business plan with SEC o File financial statements  Audited if offering exceeds $500,000  Reviewed by an independent CPA if offering is between $100,000 and $500,000 o Annual SEC filings and annual reports • Post fundraising o Securities cannot be resold within 12 months o Private right of action for material misstatements/personal liability 4
  • 5. CROWDFUNDING Points for Consideration • Crowdsourcing through donations, e.g., Kickstarter or IndieGoGo • Public solicitations and use of the internet and social media • Advertising terms of offer is restricted o Issuer can only direct investors to broker/funding portal • Costs of disclosure and reporting • Use of intermediary • Risk of fraud • High number of unsophisticated investors o Fiduciary duties to all investors o Could be a concern for VCs in future fundraisings 5
  • 7. PROPOSED 506 REGULATIONS • Would allow for public advertising and general solicitation in Rule 506 offerings, provided that: o The issuer takes reasonable steps to verify that potential investors are accredited; and o All investors are accredited (or the issuer reasonably believes they are) at the time of the sale of securities • What must companies do to verify the accredited status of an investor? o Issuers are not required to use specified methods of verification  NOT required to review an investor’s tax returns o Whether the steps taken are “reasonable” would be an objective determination, based on the particular facts/circumstances of each transaction 7
  • 8. PROPOSED 506 REGULATIONS • Third party info an issuer may rely on: o Purchaser is a natural person and provides copies of Forms W-2; o Industry/trade publications disclose compensation for certain employees/partners, and compensation for persons at the level of purchaser’s seniority are publicly available; or o Verification of a person’s accredited status by third party, such as a broker-dealer, attorney or accountant • In addition, the nature and terms of the offering are important: o Widely disseminated e-mail/social media message (more steps needed to verify “accredited” status) o Database of pre-screened accredited investors (less steps needed) o High vs. low minimum investment 8
  • 9. PROPOSED 506 REGULATIONS • The SEC had a 30-day public comment period and will soon decide whether to approve the regulations • Stay tuned for proposed Crowdfunding regulations next January 9
  • 10. 10
  • 11. PALO ALTO LOS ANGELES SAN FRANCISCO 1717 Embarcadero Road 11150 Santa Monica Blvd., 135 Main Street, Palo Alto, CA 94303 Suite 1200 12th Floor Los Angeles, CA 90025 San Francisco, CA 94105 www.rroyselaw.com www.rogerroyse.com E-mail: [email protected] Twitter: Rroyse00 11 Skype: roger.royse