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Csr amul
1. Amul has undertaken various CSR initiatives focused on community development, healthcare, education, and the environment. 2. Key initiatives include tree plantation which has resulted in over 592 million trees planted, healthcare programs like mobile medical clinics and eye camps, and poverty alleviation programs providing animals and training. 3. Amul also supports education through scholarships, blood donation drives, rural sanitation campaigns building over 14,000 toilets, and disaster relief through its relief trust. The various CSR efforts have had positive impacts on the community and environment.
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Introduction to the concept of Corporate Social Responsibilities (CSR) and its importance.
CSR fosters good community relations, buyer loyalty, and innovation, boosting brand goodwill and employee morale.
An introduction to various CSR initiatives undertaken.
Tree plantation by Amul with 592.1 lakh saplings planted; aims to increase forest cover in Gujarat.
Establishment of Tribhuvandas Foundation for basic healthcare in villages, promoting safe deliveries and regular health camps.
Swarna Jayanti Gram Swarozgar Yojana helps 8755 beneficiaries achieve self-employment and improve livelihoods.
Amul promotes scientific dairy farming methods through demonstration farms to improve productivity.
Amul initiatives for education promotion, awarding scholarships, and recognizing outstanding students.
Amul’s blood donation efforts initiated in 1987, providing camps in rural areas and involving employees.
Efforts to ensure hygiene in rural milk production through 14000 toilets built, aiming for more in future.
Programs to enhance women's leadership in dairy societies and response to the earthquake in Gujarat.
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Csr amul
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- 2. Why CSR? • Goodrelationship with local community eases business activities. • This type of engagement with stakeholders creates buyer awarenessand loyalty. • Getsthecompany,positivepress coverage. • Business innovation: Development of new technologies, materials or processes that reduce water, energy usage or harmful materials. • Builds good will of the company. • Various CSR activities conducted with the help of employees helps in building their morale and creates a positive environment. • To give back to the society.
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- 4. 1.TREE PLANTATION AMUL tookan oath on 15th August, 2007, after the flag hoisting ceremony, to plant a sapling and ensure that it grew into a tree. Farmers have also created nurseries to produce saplings and almost 152 such nurseries have been created as of date. Whole dairy cooperative farmers of Gujarat under GCMMF have so far planted 592.1lakh saplings. Considering 47% survivability (based on post plantation survey data), when the saplings fully grow up, would provide additional 3,85,9255 ha. of green cover which is additional 6.42% forest cover for Gujarat. Yearof tree plantation(Last 5years Data) No. of trees(in lakhs) No. of trees Survived (inlakhs) Survival percentag e 2011 73 34 47 2012 57 26 45 2013 72 34 47 2014 77 36 46 2015 74 34 46
- 5. of AIM: To provide basichealthcare facilities to villagers. MODE OFACTION: • Foundation is run by villagers themselves. • Foundation has dedicated team of medical officers and necessary staff. • Continuous training to village health workers. • Large scale implementation of the concept of ‘Safe Delivery Kit’ for pregnantwomen. • Organized camps for detection and improvement vision of the rural people. 2.TRIBHUVANDAS FOUNDATION
- 6. 3. SGSY (Swarnajayanthi Gram Swarozgar Yojana) AIM: To bring people in BPL to APL byproviding them necessary resources to become self employed. MODE OF ACTION: • Distributed MILCH animals to 8755 beneficiaries • Trained 12,647 men and women in dairy husbandry. • 56 Bore wells were dug. • A mobile diagnostic laboratory hasbeen put into operation.
- 7. 4.DAIRY DEMONSTRATION FARM AIM: Encouragethe farmers to use high yielding scientific methods by providing a demonstration MODE OFACTION: Amul Darshan: Aims at exposing producer members to various facets of dairy operations to keep them informed and aware of the development and adopt to good management practices in production of milk.
- 8. 5.AMUL SCHOLAR AIM: To promoteeducation and nurture talent. MODEOFACTION: Amul Scholarships: Encourage outstanding children of farmers. Amul Scholar Felicitation Program: To encourage outstanding children of employees. Amul Vidya Shree & Vidya Bhushan: To recognize the brilliance of the students across India.
- 9. 6. BLOOD DONATION AIM: Toinspire, encourage and initiate humanitarian services to minimize, alleviate and prevent human suffering at all times to contribute for “Humanity to Peace”. MODE OFACTION: • Amul initiated blood donation campaign in 1987, in association with Indian Red Cross Society • Blood donation camps are organized regularly in rural areas through Village Dairy Co- operative Societies. • Similarly camps are organized in Amul Dairy Campus wherein employees and their family members join in donating blood.
- 10. 7.RURAL SANITATION CAMPAIGN AIM: Nosingle milk producer shall attend to nature’s call in the open, in order to ensure hygiene and help women milk producers avoid embarrassment. Partners in progress District Rural Development Agency (DRDA) National Housing Bank, Ahmedabad Finish Society, New Delhi 14000 toilets constructed in 300 villages around Anand and Kheda by 2013-14. Plan on constructing 40-50 thousand toilets in the coming 5 years.
- 11. 8.OTHERACTIVTIES Encourages woman toparticipate in dairy societies. To develop and enhance leadership skills and qualities among women. Amul’s member unions organized three self managing leadership workshops at PRAJAPITA, BRAHMAKUMARIS, MT ABU. 3100 women participated in this programme. Organization of AMUL YATRAinAnand.. AMUL RELIEF TRUST: A devastating earthquake hit Gujarat on 26th January 2001. The epicenter of the quake was located in Kutch district. It caused death of thousands of people, many were injured, hundreds of thousands were rendered homeless and damage of billions of Rupee was done.