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Csr presentation
This document discusses corporate social responsibility (CSR). It defines CSR as a voluntary business initiative to contribute to society and the environment. The document outlines the objectives of CSR, including understanding its principles and benefits. It discusses CSR definitions, myths, legislation, initiatives, case studies and measuring performance. CSR is presented as beneficial for businesses through improved reputation, attracting customers and talent, and cost savings. The case studies provide examples of successful CSR programs and their positive outcomes for small and large companies.
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Csr presentation
- 1. Facilitated by GoldengateConsulting July 2012
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- 3. Corporate Social Responsibility ObjectivesObjectives •Understanding the basics and fundamental principles of Corporate Social Responsibility (CSR) • To appreciate the impact of CSR on businesses • To discuss how CSR initiatives can benefit businesses
- 4. Corporate Social Responsibility DefinitionDefinition Whatis Corporate Social Responsibility? CSR! Is that really for me? So technical, very expensive!! I’m overwhelmed
- 5. Corporate Social Responsibility DefinitionDefinition Whatis Corporate Social Responsibility? ‘Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’. – World Business Council For Sustainable Development
- 6. Corporate Social Responsibility DefinitionDefinition Whatis Corporate Social Responsibility? The responsibility of business towards the society Corporate Social Responsibility
- 7. Corporate Social Responsibility DefinitionDefinition OurDefinition A voluntary initiative on the part of a business to contribute to a better society and a greener and cleaner environment.
- 8. Corporate Social Responsibility DefinitionDefinition Analysisof the definition by the World Business Council For Sustainable Development • Expectation of stakeholders that companies should behave ethically • Expectation that business should contribute to economic development • Expectation that business should improve the quality of life of its workforce and their families • Expectation that business should play active part in the improvement of the society
- 9. CSR in SouthAfrica Corporate Social Responsibility
- 10. Corporate Social Responsibility Past,Present and Future TrendsPast, Present and Future Trends CSR IN SOUTH AFRICA Past Trend – Pre 1994 Present Trend – Post 1994 Future Trend
- 11. CSR Myths, Legislationand Benefits Corporate Social Responsibility
- 12. Corporate Social Responsibility Mythssurrounding CSR CSR is not for small businesses It is too complicated and technical It is too expensive It is a market gimmick It is a separate corporate initiative
- 13. Corporate Social ResponsibilityLegislativeFramework Legislative Framework Companies Act 71 of 2008 King III BBBEE Act 53 of 2003
- 14. Corporate Social ResponsibilityBenefitsof CSR Legislative Framework Benefits of CSR Winning new businesses Enhancing your influence in the industry Attracting, Retaining and Maintaining a happy workforce Increase in customer retention Differentiating yourself from the competitor Saving money on energy and operating cost Access to funding opportunities Media interest and good reputation Enhanced Relationship with stakeholders
- 15. CSR Corporate Cultureand Stakeholder Dynamics Corporate Social Responsibility
- 16. Corporate Social Responsibility CSRas a Corporate Culture Synchronisation of CSR with company business strategy CSR as a group concept Culture as a norm
- 17. Corporate Social Responsibility StakeholderDynamics Driver of CSR Use of Changer Agent Impact of Change Resistance to Change Managing the Change CSR – Driver and Stakeholder Dynamism
- 18. CSR Initiatives andApplication Corporate Social Responsibility
- 19. Corporate Social Responsibility CSRInitiatives Guiding Principles for CSR Projects • CSR is about corporate citizenship • It is about giving back to the society • It is about business sustainability • It is about thriving in a competitive business environment
- 20. Corporate Social Responsibility CSRInitiatives CSR Projects for Businesses Market focused initiative Product focused initiative Employee focused initiative Society focused initiative Environmental focused initiative
- 21. Corporate Social Responsibility CSRInitiatives CSR Projects for Businesses Employee focused initiative Market focused initiative Society focused initiative Product focused initiative Environmentally focused initiative Result - Driven CSR = Benefits
- 22. Corporate Social Responsibility PracticalApplication of CSR • A good CSR Policy must be result-driven • Business assessment is important
- 23. Corporate Social Responsibility PracticalApplication of CSR • You need to evaluate various aspects of your business and operations • You need to evaluate the impact your business is having on your stakeholders. • Then set realistic targets on how to improve your business operations and processes. • Draw up a result- driven CSR Policy. • Embed your CSR into your business strategy. Guidelines
- 24. Corporate Social Responsibility PracticalApplication of CSR • Appoint a driver for your CSR initiative • Communicate your CSR efforts to all your stakeholders clearly and boldly. • Make your CSR initiative part of your business culture • Set up CSR measuring indicators to monitor progress and possible deviations. • Be enthusiastic about your CSR initiative; be committed to it. • Report on your initiatives and measure progress/ impact made. Guidelines
- 25. Case Studies Corporate SocialResponsibility
- 26. Corporate Social Responsibility CaseStudies Case Study A – BYJ Consolidated Group Facts 1. Company is the retail industry 2. Community based CSR initiative – supply of food items to local schools and shelters 3. Business crisis – product recall 4. The response of the company to the crisis
- 27. Corporate Social Responsibility CaseStudies Case Study A – BYJ Consolidated Group Outcomes 1. Community sympathy for company’s crisis 2. Customer loyalty 3. Sympathetic purchases 4. Increase in sale
- 28. Corporate Social Responsibility CaseStudies Case Study B – Lungile, Pillay & Associates Facts 1. Small enterprise in a service industry 2. Community based CSR initiative – collaboration with the local library to promote reading and studying among students in the community 3. Specific guidelines were set for borrowing of books 4. The involvement of parents and the local authority in the project
- 29. Corporate Social Responsibility CaseStudies Case Study B –Lungile, Pillay & Associates Outcomes 1. Community support for the project 2. Parental support and approval for the project 3. Promotion of scholastic activities among students 4. Media attention- Good publicity 5. Customer loyalty 6. New business opportunities for Lungile, Pillay & Associates
- 30. Corporate Social Responsibility CaseStudies Case Study C – PCG Accounting Services Facts 1. A small accounting firm 2. CSR initiative – market focused 3. Offering free tax seminar as a value added service to existing clients
- 31. Corporate Social Responsibility CaseStudies Case Study C – PCG Accounting Services Outcomes 1. PCG was offering their clients a service being charged for by other accounting firms in the neighbourhood 2. PCG clients enjoyed the special treatment 3. Existing clients referred their friends and colleagues to PCG 4. PCG became a service provider of choice 5. Positive business reputation
- 32. Corporate Social Responsibility MeasuringYour Performance • Financial Indicators • Non- Financial Indicators
- 33. Thank You For moreinformation please contact the Fasset Call Centre on 086 101 0001 or visit www.fasset.org.za Corporate Social Responsibility