Cultural Times - The first global map of cultural and creative industries
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The document presents the first global report on cultural and creative industries, highlighting their significant economic impact, employing around 29.5 million people and generating over $2 trillion in revenue. It emphasizes the role of digital platforms, cultural infrastructure, and the emerging middle class in enhancing cultural consumption, particularly in urban areas. Key challenges include fair compensation for creators, balancing online monetization, and nurturing talent within the industry.
Cultural Times - The first global map of cultural and creative industries
- 1. Cultural Times The first global map of cultural and creative industries UNESCO, December 3, 2015
- 2. 2 11 sectors 14% 18% 300 main sources 17 local stories 150 interviews 30 testimonials in 55 countries Advertising Architecture Books Gaming Music Movies Newspapers Performing Arts Radio Television Visual Arts 5global regions An unprecedented initiative to measure the global economic impact of Cultural & Creative Industries Under the initiative of With the support of key sponsors (Globo, FCFA) and knowledge partners (World Bank, ICMP, IFRRO) The 1st Global Report on © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved. Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015
- 3. 3 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved. Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 3 Global Powers 29.5 million people 2,250 US$ - billion x1.5 more than telecom services 1% of the world’s active population Television US$ 477b 1 2 3 Visual Arts US$ 391b Newspapers & Magazines US$ 352b Visual Arts 6.73 m 1 2 3 Music 3.98 m Books 3.67 m Weight
- 4. 4 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved. Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 4 Trading Places ² Traditional powers New frontiers Massive leader Regions
- 5. 5 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved. Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 5 The US$200b 4D impact Digital platforms provide access to 15 million music titles and 32.8 million books Diversity Despite the massive shift to online revenues (45% of music sales), CCI strike back: for instance, bookstores reopen everywhere Disruption Cultural content has a direct impact on the sales of electronic devices (US$ 523b in 2013) Devices Digital revenues and digital design provide 50% of CCI’s volume worldwide…and growing aDvertising Digital
- 6. 6 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved. Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 6 Cultural Differences CCI contribute significantly to youth employment In Europe, CCI sectors employ more people aged 15-29 years than any other sector CCI favor the participation of women In the UK, women account for more than 50% of people employed in the music industry Creation is driven by small businesses or individuals In the US, artists are 3.5 more likely to be self-employed than US workers overall The underground economy is an economy Informal sales are estimated to provide 1.2 million jobs Young Entrepreneurial Inclusive Informal People
- 7. 7 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved. Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 7 Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 Creative Cities “ Culture attracts tourists and skills”” Developing cultural infrastructure is key for emerging countries, which will attract more than half of international tourists by 2030 “ Urbanization and cultural activities fuel the emergence of the creative class ” The creative class is a key motor of growth, innovation and attractiveness in urban areas “ A growing middle class in emerging countries is hungry for cultural contents ” Already, Asia counts 525 million middleclass cultural consumers “ Museums are flagships and boosters of local economies ” The Guggenheim museum in Bilbao led to the creation of more than 1,000 full-time jobs, and tourist visits have since multiplied eight-fold Local Attractiveness Middle Class Creative Talents Urban Regeneration Locations
- 8. 8 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved. Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 8 Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 Cultural & Creative Challenges Promoting authors’ rights Authors and creators must be compensated fairly for the use of their work Looking for growth Companies chase the scale needed to exploit their best content ideas across global markets Balancing online monetization Value chains are distorted in favor of internet intermediaries Nurturing talent Talent and the creative class are the lifeblood of CCI 4 21 3 Conclusion
- 9. 9 Contacts Cultural Times - The first global map of CCI Marc Lhermitte Partner [email protected] Bruno Perrin Partner [email protected] Solenne Blanc Executive director [email protected] ► www.ey.com/fr/Culturaltimes ► www.ey.com/Culturaltimes